National Speakers Association

Professional Speaker - Professional Member

Share - A Digital Marketing Agency For Pet Brands 

We deliver high-quality digital marketing built for now and partner with pet businesses to drive their business outcomes. 

Specialize in:
*Pet Technology
*Pet Services
*Pet Boarding and Daycare
*Veterinarians

Chief Digital Marketing Strategist - Founder 

American Marketing Association

Increasing my marketing knowledge and connecting with fellow marketing professionals.

Member

Vitals™ Aware Services

We launched data-driven marketing initiatives, discovered new partnerships, and empowered current users to become a vibrant community.

Chief Marketing Officer

DOGTV

Marketing Strategy and Execution: Collaborate with the leadership team to develop, establish, and implement the marketing strategy and vision in alignment with business objectives. Harmonize and coordinate marketing activities to achieve this shared vision. Ensure marketing strategy and objectives are implemented by the marketing team.

Social Media: Develop and implement social media strategy to grow social media presence and direct programs to improve social media reputation and recognition.

Website: Manage and maintain the website through web developer and graphic designer. Monitor site performance and work to optimize site content and presentation.

Budget: Manage marketing budget and ensure alignment with corporate budget

Content: Review, edit, and approve all branded content. Seek and obtain additional review from the executive team as appropriate. Coordinate the development of original content on a range of topics.

Brand Management: In collaboration with the executive team, periodically refine brand standards. Vigorously defend brand standards across all business applications and ensure correct application on all branded assets.

Channel Marketing – Developed a cohesive integrated digital marketing strategy. Employed a suite of digital marketing tools that build customer/consumer value throughout lifecycles and buying journeys. Some of the tools include Paid Digital Media (Video, Display, SEM, Paid Social, Affiliate, etc.), email/CRM, Social, SEO, and website.

Host of DOGTV Chats. A SOURCE FOR PET PARENTS WITH INFORMATION AND TRENDS IN THE PET INDUSTRY. Guests Include: Veterinarians, Dog Trainers, Animal Behaviorists, Bloggers, Influencer, Animal Rescues, Pet Retailers, Industry Expert, Authors, Musicians and Actors.

Digital Marketing Director

Toastmasters International

Award-winning inspirational and humorous speaker. A marketing and membership growth leader in the organization. Mentor and trainer to numerous members.

Anser Innovation

For the PetChatz brand, I was the marketing and customer leader that drove increased brand awareness (100's of millions of organic brand impressions), greater brand love (coverage from USA Today, Wired, CNET, and many others) and increased sales (sold millions of dollars online) with year over year growth. 

Oversaw and executed the digital strategy, creative direction, digital analytics, influencers, paid digital, SEO, and video strategy. Managed agency partners. 

Reported marketing and sales metrics to the CEO weekly, and to the Board quarterly. 

Anser Innovation is a technology company pioneering internet-based consumer electronics that enable being two places at once. 

PetChatz® (www.petchatz.com) is a patented Greet & Treat® video phone for pets. Anser's second product line provides a solution for medication non-adherence.

Director of Marketing & Customer Experience for PetChatz

Target

Developed multi-channel, multi-brand strategies across Target’s digital channels and platforms for strategic vendors. Presented category recommendations against vendor objectives, providing compelling and persuasive guidance on specific media elements and targeting. Ensuring media strategy aligned with vendor priorities and maintained across the program lifecycle through results reporting. Analyzed data to tell a story about past campaigns and applying insights to future approaches.

Digital Marketing Strategist

Starkey Hearing Technologies

Managed 135 retail locations and responsible for assisting accounts in developing and executing strategic growth plans 

Designed, implemented and manage marketing plans, budgets, and calendars for accounts within assigned territories. In 2015, I was responsible for over $3.4 million dollars in retail sales 

Consulted with Audiologists on business and marketing trends to develop actionable marketing objectives, as well as identify strategies that will impel financial impact and deliver accelerated growth for their medical practices

Collaborated with cross-functional teams to establish integrated marketing communications to grow our customers business and revenues from increased sales numbers

Monitored campaign results and analyzed data with quantitative analytics for determining profitable future strategies and identifying best practices to integrate for business growth

Senior Retail Marketing Executive | Audibel

Intemark, Inc.

Developed partner marketing programs that generated revenue, media exchange, cross-promotion and offer distribution opportunities for select and designated Intemark accounts from start to completion.

Worked directly with film studios on securing product and signage placement in major motion pictures. 

Developed unique, creative and meaningful partnership programs between brands. 

Monitored client agreements to ensure performance factors and timelines were met.

Account Manager

I am an energizer, idea monkey and performer. 

My career adventures have spanned CPG, healthcare, retail, and IOT.

Check out my latest thoughts:
https://twitter.com/JoeMeyers_


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