Joe Pulizzi

Founder

CEX: Content Entrepreneur Expo

CEX - Creator Economy Expo - Join fellow content creators to explore the latest strategies, tactics, and tools — plus make valuable connections — for achieving big success as a new breed of content entrepreneur. 2024 event is at the Marriott Renaissance Cleveland May 5-7.

The Tilt

The Tilt is dedicated to turning content creators into content entrepreneurs. Our newsletter is delivered every Tuesday and Friday. Subscribe at TheTilt.com.

The Orange Effect Foundation

The Orange Effect Foundation (OEF) is dedicated to finding speech therapy and technology resources for children and families who need it the most.  OEF started as the Golf for Autism in 2007, and today delivers grants to hundreds of children in 25 states.  The goal is simple...help children communicate more effectively so they can be whatever they want to be.

Co-Founder and Board Member

Content Marketing Institute

The Content Marketing Institute is the go to online resource for how-to information about the practice of content marketing.

Easter Seals Northern Ohio

Board Member

SocialTract

SocialTract is a social media/blogging service specifically designed for service companies. SocialTract is centered on the idea that great content, spread through the right online channels, attracts and retains customers. SocialTract partners with contractors to produce expert content around home comfort issues specific to that contractor’s business.

Custom Publishing Council

Board member for the Custom Publishing Council, working specifically on membership growth initiatives and sponsorship growth packages.

Penton Media

Vice President of Penton’s Custom Media Group, overseeing Penton's content marketing and content repurposing activities, including Penton Custom Media, Penton Reprints, Penton Content Syndication and Penton Database Publishing. My job was to develop Penton Custom Media into one of the leaders in business-to-business custom marketing programs. Over that time, I had the opportunity to develop custom communication programs for top-level business-to-business brands and non-profit associations in a number of vertical industries. 

I was also publisher of B2B Marketing Trends and Fire Protection Engineering Magazines while at Penton Media.

Vice President

Oversaw all client relationships for growing custom publishing unit, as well as overall group operations.

Senior Account Executive

ICLUBcentral.com

Oversaw weekly enewsletter targeted to investment club members from around North America. Focused on key topics such as key investment club trends, stocks to watch, the stock study process, organizing/creating a club, and maintaining a growth portfolio.

Online Investment Editor

About.com

Wrote a weekly column and newsletter on best practices for investment clubs in North America.

About.com Investment Club Guide

Joe Pulizzi (he/him) is founder of multiple startups including content creator newsletter, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.

He has two weekly podcasts, the Content Inc. podcast for content entrepreneurs and the content news and analysis show This Old Marketing with Robert Rose for content marketing professionals.

His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states.

Joe and his family live in Cleveland, Ohio.

Co-Founder

CEX - Creator Economy Expo - Join 500+ fellow content creators to explore the latest strategies, tactics, and tools — plus make valuable connections — for achieving big success as a new breed of content entrepreneur. 2023 event is at the Cleveland, Ohio convention center May 1-3, 2023

This beautiful baby just arrived in the mail.

This is a proof copy for my new book, The Content Entrepreneur, which will be released in the next few weeks.

The journey started last May at Content Entrepreneur Expo. 33 of us met in a room at CEX trying to organize a helpful resource for content creators serious about building a full-time business.

And 10 months later...here we are.

More to come...but an important side note: We decided to sell this directly...meaning we will NOT be selling through Amazon, B&N, Kobo or anywhere else other than our own websites. I'm excited to see how this experiment goes. I'll keep you posted.

Today is the day! The Content Entrepreneur - the book - is now available.

If you are a content creator and want to take your business to the next level, this is your book. 

If you are a content marketer thinking about making a change, this is your book.

If you know of a content creator struggling with their overall strategy, this is a book that will truly help.

Special thanks to the 32 creators who added their expertise into this amazing resource.

Thanks and let's go!

Order now: https://lnkd.in/ghj2ktKU

#CEX24 #contententrepreneur #contentcreators #contentmarketing

Selling a book directly to your fans and subscribers is so incredibly different than selling through traditional outlets.

Some initial things I'm learning:

- You don't direct people away from your site to buy from third-parties. You KEEP them on your site and complete the sale.

- You need to integrate a payment method into your website.

- You can't rely on testimonials at Amazon et al. because your book is not there. You need to come up with a way to do that yourself (ala testimonials.to for example). 

- You can set your own price. You don't have Amazon or others manipulating your retail price.

- Shipping is always an issue because so many people get free shipping through Prime. But...you can charge a few dollars more for your book and give away the shipping (if you want).

- You need to think about your audiobook differently. Audible starts an audio project from the print or ebook first. If you don't sell the print or ebook on Amazon, there is no place to start the audiobook (I think I'm correct here).

- You don't just collect royalties. You are running a business. You generate revenues through your Shopify or sales account. You pay for your expenses for print the book (through Lulu). You keep the difference.

- And maybe the biggest. You get and keep the customer data. This is GOLD. I've sold seven books through Amazon, B&N, Kobo and others and not once I have received the data of any person who ever bought my book on those sites. I'd love to have that back.

Since 2015 I've sold over 100,000 copies of Content Inc. in print, electronic and audio form. I don't have the data of one person I've sold a book to over that time. I'd give all that back just to have 5,000 customer names, addresses and emails to continue marketing to.

Would love to hear your thoughts on this.

I'll continue to share the journey as we formally launch The Content Entrepreneur on April 9th. Let's go!

BIG NEWS! Tilt Publishing is now open for business. 

For 10 months we've been working on this idea. We've launched multiple books through our beta program, ironed out the issues, and I believe we've created something truly special.

Tilt Publishing provides newsletter creators, podcasters, YouTubers and other content entrepreneurs a bespoke service to publish their print books, eBooks and audiobooks. Our goal is to publish your book so you can spend more time on building your creator business.

Our key differentiator is a "direct-to-fans" model. That means we'll help you set up a direct sales channel from your website in addition to traditional distribution.

Frankly, I believe this is a game changer.

I just published my latest book, The Content Entrepreneur, using Tilt Publishing and I love seeing the actual names of people buying from me. 

For a content entrepreneur business to survive, we need the customer data. That's why I'm such a big believer in our new model. 

We've set up two service models (standard and enhanced). Please check them out here: https://lnkd.in/g7NQfmAV

We'd love a chance to review your manuscript and help you create an amazing book experience for your fans and followers.

If you have any questions, shoot them below.

Thanks again for all the support.

We recently added some incredible speakers to the CEX lineup, including

- The amazing Justin Welsh
- AI content expert Julia McCoy
- Content Is Profit Host Luis D. Camejo
- Abagail Pumphrey from the Boss Project

Plus...
- Jay Clouse
- Roberto Blake
- Rafat Ali
- Latasha James
and 40 other one-of-a-kind content creators.

Oh...and don't forget B.J. Novak (The Office) interviewed by the one-and-only Ann Handley.

You know you want to join us. Let's make it happen!

https://cex.events


Founder Content Entrepreneur Expo (May 5-7, 2024) | Author, Epic Content Marketing and Content Inc.

40 years ago today a group of five misfits came together for detention in Shermer, Illinois.

March 24, 1984

#TheMoreYouKnow #TheBreakfastClub

In this issue I talk about why you actually don't want to be a full-time content creator. Am I right?

Also, info on my new book, on losing trust, and finding your true self.

Joe Pulizzi on LinkedIn • 6 min read

Don't Be a Full-Time Content Creator

I could use your help.

I'm working on my opening keynote for Content Entrepreneur Expo (CEX) on May 6th.

💡 What would be your advice for a content creator who wants to go full-time into the content business?

This could be about operations, revenue, audience building, social channels...what's the one thing that you think is the most critical for their content business model to succeed?

Please comment!

If I use your advice I will give you a shout out from the main stage AND everyone who comments will get my best possible discount to attend CEX (so we can meet/talk in person).

🚀 Let's go!

This week I talk about the new way I'm publishing my book. I'm feeling it will be the last way I'll ever sell a book.

Plus, the full details on my trip to Key West AND how Women's Basketball has changed Women's sports for good.

Enjoy!

Yes...Customer Data IS that Important

If creating content is a significant part of your business, I'd like to invite you to CEX in May. Our lowest price ends March 31st.

And then save another $100 by using discount code JP100.

If you are at all considering it, you won't regret taking the leap. I promise you. See you soon!

We run through the business books that have made the most impact on their lives and careers. They include:

    Marketing Management – Philip Kotler
    Discovery Driven Growth  – Rita Gunther McGrath
    Different – Youngme Moon
    How Will You Measure Your Life – Clayton Christensen
    Zen and the Art of Motorcycle Maintenance – Robert Pirsig
    Think & Grow Rich - Napoleon Hill
    Seven Habits of Highly Effective People - Stephen Covey
    Stranger in a Strange Land - Robert Heinlein
    IMC: Integrated Marketing Communication - Don Schultz
    David & Goliath - Malcolm Gladwell


Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion.

In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress.

And...is synthetic AI training data setting us up for disaster?

Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman.

And Joe's new book is out...get a copy here: https://lnkd.in/ghj2ktKU

Talking with Michelle and Ann about direct selling and why this book is needed.

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?

OpenAI's chatbot store is filling up with spam. Are you surprised?

And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.

Hits and misses include Liquid Death and Coca-Cola.

Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent?

Trump's Truth Social goes public and hits meme stock territory. How long with the party last?

Spotify adds video learning to its platform. Is YouTube in Spotify's sights?

And print is back baby!

Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

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