Johan van der Poel's Linkedin Analytics

Clarity wins. As founders and leaders, we all aim to build something enduring. But along the way come countless complex choices. When ambitious companies find themselves at those crucial crossroads of growth, we partner with them to distill a clear direction for the future, and leverage the power of pricing for sustainable success. 🎯 Growth Strategy: Define a clear direction. We partner with startups and scale-ups to (re-)calibrate their commercial goals and target segments to realise untapped potential. By defining your playing field, we establish the ground rules for growth. 🔀 Go-to-market Strategy: Create the ideal go-to-market strategy.‍ We partner to define the best sales/product-led configuration to reach our target segments and generate growth. Aligning to B2B buying preferences, top-down vs. bottom-up buyer/champion personas, and prioritizing value first. 💎 Pricing Strategy: Access the hidden power of pricing.‍ We partner to optimize pricing, aligning it with commercial goals, target segments, and GTM motions. Using Packaging structure, Price model, and Price levels as key levers to optimize both Sales Velocity (Land) and Net Revenue Retention (Expand).