Johanna K.'s Linkedin Analytics

With 10+ years of experience in marketing leadership roles, I have consistently demonstrated a strong aptitude for strategic planning, cross- functional collaboration, and revenue generation. My expertise spans various facets of marketing, including product naming, campaign planning, and stakeholder management. One of my key strengths lies in fostering collaboration across diverse teams to align marketing initiatives with overarching business objectives. By effectively communicating product marketing strategies and campaign plans, I ensure that all stakeholders are engaged and aligned towards achieving common goals. I have a proven track record of driving revenue growth through the execution of impactful marketing programs, resulting in substantial financial contributions to the organization. Here are some of my key achievements: - I led the research and development efforts to create new audience value propositions and messaging, resulting in the highest sales year to date and notable efficiencies in paid media spending. - I implemented new guidelines company-wide to revamp DoorDash's Merchant audience positioning, influencing Sales, Product + Design, and Marketing functions. - I was acknowledged as a marketing strategy trendsetter within AT&T for adeptly leveraging innovative emerging technologies across various roles, including AT&T Foundry, Platform Strategy, and Data Patterns (Big Data). - I oversaw a significant vendor platform migration, representing $300M in revenue and ensuring seamless transition and continuity of operations. - I spearheaded the design of a lead scoring tool, resulting in $2M in revenue savings and enhancing efficiency in identifying and prioritizing potential leads. Moreover, I am passionate about staying abreast of industry trends and emerging technologies to drive continuous improvement and innovation in marketing strategies. I thrive in dynamic environments where creativity and strategic thinking are valued, and I am constantly seeking new opportunities to leverage my skills and expertise to drive business success. I am driven by a relentless pursuit of excellence and a commitment to delivering tangible results. I am excited about the opportunity to leverage my experience and skills to contribute to the growth and success of forward-thinking organizations. With a strategic mindset, a collaborative approach, and a passion for innovation, I am poised to make a significant impact in any marketing leadership role. Let's connect and explore how we can collaborate to drive meaningful outcomes together.