JOHN HETZEL's Linkedin Analytics

Management Professional with proven success driving revenue, transformational change and brand differentiation based on consumer insights and products developed. Brand and agency experience. Entrepreneurial spirit and business acumen across a wide spectrum of industries – Sporting Goods, Fitness, Toy, Home Improvement, Farm-Ag and Lawn & Garden. Talent for driving growth by creating new products, influencing change, creative problem solving, leading strategy development, building collaborative teams, and developing innovative, integrated marketing campaigns. EXPERTISE Product Marketing Strategy * Brand Strategy & Positioning * Product Development * P&L Management * People Development * Digital, Social & Traditional Media * Channel and Retail Marketing * Ecommerce & Growth Marketing * Consumer Insights & Purchasing Behavior * Creative Strategy * R&D