Bill360

Content Writer 

Cologix, Inc.

- Serve as the first full-time content writer for one of the top network-neutral interconnection and data center companies in North America
- Help drive company awareness and revenue through content creation
- Craft and edit blogs, newsletters, social media copy, internal and external emails
- Edit and maintain company style guide
- Work on other projects relating to content creation
- Make updates to Cologix website

Content Writer, Sr. Specialist 

Marketopia

•	Member of five-member team that creates content for country’s premier tech marketing firm.
•      Wrote external and internal messaging for company's acquisition of Continuity Marketing. Included a press release picked up by a number of industry publications, both local and national.
•	Write client collateral including websites, newsletters, webinar scripts, eGuides, case studies, press releases, sell sheets, blogs, prospect and referral emails, infographics and landing pages.
•	Work closely with success coaches, designers and SEO team in construction and creation of new websites for client websites.
•	Supply social media copy across LinkedIn, Twitter and Facebook for custom and regular clients.
•	Participate in deep-dive and discovery calls with clients.
•	Help craft copy for internal projects such as website redesigns, job postings and event banners.
•	Proofread, edit and revise copy and design.

Content Creator

NPC Creative Services

- Write press releases, blog posts, articles, whitepapers and award submissions for a variety of clients specializing in the healthcare IT industry.
- Proof and edit copy.
- Manage and write content for all of NPC's social media accounts.
- Coordinate and conduct client interviews.

Senior Writer

Laser Spine Institute

•	Edited copy at the corporate headquarters for the nation's leader in minimally invasive spine surgery. Worked with writers and designers on bio sheets, PDFs, B2B collateral, SEO and web articles, advertisements, blog posts, patient testimonials and internal communications while utilizing Microsoft Word, Adobe and Craft Management Systems.
•       Conceived and coordinated bi-weekly Facebook Live spots
•	Created social media content for the company's Facebook, LinkedIn and Twitter accounts.
•	Scheduled Facebook posts and created mock-ups of paid posts for sales and media team.
•	Monitored and responded to posters on our social media queue through Sprout Social.
•	Converted leads through interacting daily with users on the LSI Facebook page, which had more than 61,000 followers and 64,000 likes.
•	Assisted with online reputation by monitoring and disputing negative comments on Yelp and Consumer Affairs. Was successful in overturning nearly 100% of the company's negative reviews on those sites.

Copy Editor/Social Media Specialist

Sarasota Herald-Tribune

•	Assist in the coverage of nearly 20 high schools in Charlotte, Manatee and Sarasota counties, as well as spring training for the Baltimore Orioles, Pittsburgh Pirates and Tampa Bay Rays, for newspaper’s daily audience of nearly 70,000 readers.
•	Shoot, edit, produce and post approximately eight videos per week, and co-host On The Grid, an online show dedicated to local high school sports.
•	Write an average of eight to 10 stories a week, often turning them around in a matter of minutes.
•	Write stories and posts, and post videos daily to our heavily-trafficked website, HTPreps.com.
•	Co-administrator of HT Preps Facebook page. Update daily with video, photo and story content to help encourage reader interest and engagement.
•	Post daily to my Twitter account. Have nearly 1,400 followers, more than any of the local sports writers in the tri-county area.
•	Understand the role social media plays in our business, and utilize that power with daily tweets, and daily postings to my InstaGram and Facebook accounts.

Sports writer

Bradenton Herald

•	Oversee the coverage of 11 high schools in Manatee and Sarasota counties. Work closely with hundreds of sources at these schools, as well as the Tampa Bay Rays, Tampa Bay Buccaneers, Bradenton Marauders minor league baseball team, and the Pittsburgh Pirates spring training, to deliver quality content to the newspaper’s audience of 40,000 readers.
•	Write an average of eight stories each a week, often turning them around in a matter of hours or minutes.
•	Quickly switch tasks, from conducting research and interviews and writing stories and blog posts to managing social media accounts and proofreading copy, often within the span of just a few hours.
•	Create and foster relationships with contacts in dozens of organizations, leveraging those relationships to maintain an edge over the competition. Stay on top of news and trends to provide in-depth coverage to the paper’s audience.
•	Created and built audience for the most heavily-trafficked sports blog on Bradenton.com, with more than 2,000 page views per week. Post content daily and use SEO tactics to drive readers to the blog and other areas of Bradenton.com.
•	Co-administrator of The Bradenton Herald’s Facebook page. Update with content 3+ times per week, encourage community interaction and reinforce Bradenton.com brand awareness among current and potential readers. 
•	Provide multimedia content by creating, editing, and posting 3+ videos to YouTube each week. 
•	Shoot, edit, and post 3+ photos per day to Instagram. 
•	Promote content through such social media outlets as Twitter, Facebook and Google+, teasing upcoming stories to build audience anticipation. Live tweet from events and press conferences.
•	Coordinate and supply 70% of the content for the only annual prep football preview section in Manatee and Sarasota counties, which generated more than $30,000 of ad revenue in 2013.
•	Gather and analyze a large amount of data to maintain a statistical database over the course of each high school football season.

Prep sports coordinator

The (Jasper) Herald 

•	Assisted in the coverage of five area schools, which served as the driving force for the section.
•	Wrote features, columns and game stories with an emphasis on boys and girls basketball, football, baseball, wrestling and baseball.
•	Edited and corrected raw copy and helped design the daily section.
•	Won 1st place for column writing in the 2004 Hoosier State Press Association awards.

The Evening Sun

•	Wrote features, game stories and enterprise pieces centering on 10 high schools in York and Adams counties.
•	Main beat writer for high school football, boys basketball, baseball and American Legion baseball. 
•	Assisted in the coverage of Baltimore Ravens training camp and the Baltimore Orioles.
•	Designed baseball page for Sunday paper.
•	Won 2nd place for column writing in the 2004 Keystone Press Association awards.

News writer/sports reporter

Experienced content creator with more than 20 years of experience in writing, journalism, editing and social media. 

Skills:

•	Understanding of effective public relations strategies with first-hand knowledge of what works -- and what doesn’t work -- when writing news releases, pitching to the media, and managing crisis communications.
•	Extensive experience with Facebook, Twitter, Google+, Instagram, YouTube, and various other social media channels.
•	Experience with Wordpress and Blogger content management systems.
•	Experience with Videolicious video editing software.
•	Writing, editing, and proofreading.
•	Research and interviewing skills.
•	Large network of media contacts throughout the Tampa Bay area and Manatee/Sarasota counties.
•	Expert at turning around assignments on tight deadlines, often as quickly as 30 minutes or less

Awards:
•       1st place, sports writing, Classes A-D,  2014 Florida Press Club  
•	1st place, news story, and 2nd place, event story, 2007 Florida Sports Writer Association Awards
•	1st place, column writing, 2004 Hoosier State Press Association Awards
•	2nd place, column writing, 2003 Keystone Press Association Awards

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