Tuff

Following my independent consulting work at Growth Consulting, I returned to Tuff Growth (a line of business within Goodway Group) as a Senior Growth Marketing Strategist to spearhead advanced client growth marketing initiatives that significantly contribute to our client's success and the agency's revenue. My role involves managing advertising budgets above $100K / mo across accounts, developing and driving growth marketing strategies, and optimizing cost + volume KPIs to drive client growth.

Senior Growth Marketing Strategist 

Growth Consulting

At Growth Consulting, my role as a Growth Marketing Consultant involves spearheading dynamic growth marketing strategies for startups and investment entities. My strategic initiatives have significantly boosted online visibility, sales growth, and market penetration, establishing a track record of delivering substantial value to clients.

☛ Strategic Growth Marketing: Serve as an independent consultant, creating and implementing cutting-edge growth marketing and market entry strategies for seven startups. My strategic acumen has been crucial in driving user acquisition, tailoring each approach to meet the unique needs of diverse client profiles.
☛ Search Engine Optimization Success: Elevated a client's new product model to rank in the top 5 of SERPs for a high-volume keyword, catalyzing a 45% growth in organic sales. This achievement significantly enhanced online visibility and attracted a larger audience, contributing directly to the client’s bottom-line improvement.
☛ Paid Media Management: Oversee paid media performance across platforms such as Meta, Google, and Criteo for eCommerce clients. Focus intensely on conversion-centric KPIs, including CPA reduction, conversion volume growth, and ROAS increase, optimizing ad spend effectiveness and maximizing return on investment.
☛ Cost Efficiency and Budget Optimization: Achieved a 66% decrease in cost per purchase for a client within seven months, enabling a strategic reallocation of the marketing budget to expand targets and goals for 2024, demonstrating my ability to efficiently manage and optimize client expenditures.
☛ Business Expansion and Strategy Execution: Drive significant business expansion and market penetration by developing, advising, and executing tailored growth marketing and go-to-market strategies for five startups, one investment fund, and the startup investment fund's portfolio. My efforts have supported these entities in scaling their operations and extending their market reach.

Growth Marketing Consultant 

After my promotion here, I led advanced client growth marketing initiatives, managing substantial advertising budgets and spearheading strategy improvements that drove significant client growth and contributed to the successful acquisition of the company.
☛ Strategic Budget Management: Directed growth marketing strategies with a monthly budget exceeding $500,000 across various paid media channels, optimizing allocation to maximize impact and ROI. My strategic financial oversight ensured the effective use of resources, leading to enhanced campaign performance.
☛ Team Coordination and Project Execution: Oversaw tasks and project execution within an internal pod team, coordinating up to 10 employees per client. This ensured a seamless workflow and punctual project delivery, upholding high standards of operational excellence.
☛ Performance Improvement Initiatives: Implemented new channel enhancements that reduced CPA by 55% and augmented conversions by 72%, demonstrating my ability to leverage digital strategies for substantial performance gains.
☛ Talent Development and Team Building: Fostered professional development and a positive work environment by recruiting and training three PPC personnel. Established quarterly OKRs and annual development roadmaps, contributing to team growth and expertise.
☛ Comprehensive Client Leadership: Served as an account lead, project manager, and strategist for up to 8 clients, providing comprehensive guidance and ensuring client satisfaction and campaign success.
☛ SEO and Content Strategy: Crafted Technical SEO and SEO content strategies using advanced tools such as Semrush and Google Search Console, enhancing site visibility and organic reach.
☛ Advertising Spend Growth and Client Acquisition: Upheld positive ROAS and MER, enabling client advertising spend escalation from $50K to $400K monthly. My efforts facilitated the acquisition of Tuff Growth by a parent company, attributed to the substantial growth driven under my leadership.

Senior Growth Marketing Strategist

As I started to work as a Growth Marketer at Tuff Growth Agency, I excelled in implementing robust growth marketing strategies that significantly enhancing KPIs and client engagement. My role involved leading dynamic teams and orchestrating effective campaigns that delivered tangible business results.

☛ Paid Media and E-commerce Strategy: Implemented paid media and on-site strategy optimizations that led to a 153% improvement in E-commerce Conversion Rate (CVR), demonstrating my ability to leverage digital tools and strategies to drive substantial revenue growth.
☛ Meta Traffic Conversion: Facilitated a 300% surge in purchases from Meta traffic through strategic advertisement enhancement and targeting. My approach significantly increased the effectiveness of social media campaigns and maximized return on ad spend.
☛ Leadership and Team Coordination: Led teams of 3-5 members for early-stage and scale-up clients, guiding projects from sales closure through onboarding, weekly optimizations, monthly impact assessments, and quarterly planning. This comprehensive project management ensured client satisfaction and project success.
☛ Cross-Functional Team Collaboration: Coordinated with cross-functional teams, including Paid Media experts, SEO analysts, CRO strategists, UX Developers, Copywriters, Graphic Designers, and Content Creators to deliver impactful marketing solutions. My ability to manage diverse teams ensured cohesive and effective campaign execution.
☛ Reporting and Client Communication: Developed and distributed weekly standup documents and crafted monthly impact reports and quarterly planning session decks. These communications effectively shared findings and plans with clients, illustrating progress and aligning future marketing strategies with client goals.

Growth Marketer

bullbird LLC

At Bullbird, I leveraged my expertise in e-commerce marketing to significantly enhance online sales and conversion rates, while establishing key partnerships that expanded our market reach and visibility.

☛ Abandon Cart Email Strategy: Formulated and implemented an abandoned cart email sequence that achieved a 30% conversion rate, effectively driving customer acquisition and reclaiming potential lost sales. This strategy was pivotal in boosting online sales efficiency.
☛ Strategic Partnership Development: Cultivated collaborative opportunities for product distribution and visibility, securing strategic sales leads that culminated in partnerships with prominent online retailers such as Huckberry.com and TheGrommet.com. These partnerships significantly enhanced product distribution and brand presence in the market.
☛ Paid Advertising and Conversion Optimization: Collaborated with PPC partners to create a scalable paid ads funnel, which achieved impressive metrics including a 2% e-commerce conversion rate, an 8.5% Amazon conversion rate, and a 6X Return on Ad Spend (ROAS). These efforts were crucial in optimizing our advertising strategy and maximizing budget effectiveness.
☛ Revenue Growth Achievement: Spearheaded initiatives that resulted in a 1000% surge in direct-to-consumer (D2C) revenue in 2019 compared to 2018, demonstrating a profound impact on the company’s financial performance through strategic e-commerce marketing.

Ecommerce Marketing Manager

Eco Brands Group

During my tenure as Marketing Lead at Eco Brands Group, I spearheaded marketing strategies and campaigns across three distinct brands, driving significant advancements in digital marketing, product visibility, and dealer relations.

☛ Multi-Brand Marketing Management: Handled all aspects of marketing, including paid ads, social media, and email campaigns, as well as website creation and product launches for Alchemy Goods, Green Guru Gear, and Ecologic Designs. My integrated marketing approach effectively increased brand awareness and consumer engagement.
☛ Operational Streamlining and Dealer Engagement: Streamlined operations and reinforced partnerships by devising a members-only wholesale portal for certified dealers. This strategic initiative improved order processing efficiency and enhanced dealer relationships, fostering a supportive network for business growth.
☛ Sales-Driving Email Marketing Strategy: Deployed a multi-touchpoint sequence using email marketing and behavioral signals, triggering sales outreach to key accounts. This targeted approach maximized conversion opportunities and strengthened key account relations, contributing to overall sales increases.

Marketing Lead

Self Financial, Inc.

At Self-Financial, I leveraged my expertise in community engagement and content management to significantly enhance customer education and engagement. My collaborative efforts with the CEO and strategic content initiatives played a pivotal role in cultivating a vibrant and informed community.

☛ MVP Expansion and Customer Education: Partnered with the CEO to expand the MVP, focusing on educating 5,000 customers about personal finance management. My efforts uplifted user engagement by providing valuable insights and tools to help customers achieve financial wellness.
☛ Content Strategy and Blog Development: Crafted engaging content and designed a personal finance blog, becoming a trusted resource for financial education. My leadership in content strategy involved overseeing a team of five contract writers, ensuring high-quality content production that resonated with our audience.
☛ Team Leadership and Production Management: Managed a team of contract content creators, coordinating content strategy and production to meet company goals. My guidance helped maintain a consistent and impactful content delivery that supported our community engagement objectives.

Community Manager

Hanoi International Language InstituTe 

-Native English Teacher at a small language institute in Hanoi Vietnam
-I taught American English to elementary school and middle school-aged children
- Focuses were on reading, writing, and pronunciation.

English Teacher

Growth Consultant | Full Funnel Marketer | Acquisition Strategist

With over ten years of experience in growth marketing, I specialize in crafting and executing innovative strategies that propel business growth, optimize media budgets, and enhance key performance indicators. My expertise encompasses full-funnel strategies for both paid and organic acquisition,  lifecycle marketing, and a thorough grasp of brand marketing to maximize brand visibility and market positioning.

My professional journey is marked by a proven ability to execute tactics, manage high-performance teams, and coordinate effectively with C-suite executives to devise and implement robust business frameworks. This has enabled me to significantly improve cost efficiency and return across consumer industries, tailoring my approach to meet varied client needs effectively.

I drive substantial improvements in brand visibility and user acquisition by developing and applying comprehensive growth marketing and market entry strategies. My strategic initiatives have positioned client products within the top rankings of SERPs, resulting in notable increases in organic sales and business expansion.

Possess broad background in managing large-scale budgets and led teams in executing targeted growth strategies that significantly reduced cost per action (CPA) and boosted conversion rates. My leadership not only fostered team development but also optimized project execution to enhance overall productivity and project delivery.

Deeply committed to continuous learning and professional development, I have complemented my hands-on experience with formal education and certifications in SEO, strategic thinking, and advanced Google Ads from LinkedIn, among others. This academic background, combined with practical experience, equips me to effectively navigate the ever-evolving landscape of digital marketing and growth strategy development.

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