John Roman

BattlBox

Chief Executive Officer

Board Member

Chief Marketing Officer

WelcomeWFH

Advisor

GTM Global Technology Market

Partner

Carnivore Club

Managing Partner

AVOXI

Vice President - Enterprise Business Development

BullsEye Telecom

Market Manager

Cbeyond

Director of Sales - Enterprise Accounts

Territory Sales Manager

Sales Team Lead

Sales Consultant

Self Employed

Professional Poker Player

Experienced Executive and Board Member with a demonstrated history of working in both the consumer goods and technology industry. Strong sales and marketing professional, skilled in both D2C and B2B strategy.

John Roman is currently serving as Chief Executive Officer at BattlBox.

Read John's blog at:
https://onlinequeso.com/

BattlBox has been nominated for The People's Choice Award at this year's SubSummit. It’s a very tight race, and we can only win if we get the most votes before April 24! 

Please vote for us here: https://lnkd.in/dVSz9ybM 

#subsummit #subscriptioncommerce 

😱 Consumers comment on ads. 
😱 Sometimes those comments can swing your KPIs drastically.
😱 Dozens of positive comments can help convert your audience into customers.
😱 Dozens of negative comments can kill the effectiveness of an ad.
🔥 Hot Take: You have to manage the comments on your advertisements lol.
That is NOT a hot take, that is in marketing 101.

In this example, Dreamland Baby Co. fails to manage ad comments, and you can see the results in front of your eyes. Multiple people who might have purchased have been convinced NOT TO BUY by other audience members. It's a shame because I am a customer and my baby loves the product.

The worst part is that there is no verification that the negative comments are even from customers.  Seems wild to say, but in today's social world, many consumers behave badly just to behave badly. On the BattlBox advertising front, on average, we get about 10 comments a day that are negative from people who have NEVER bought. Unfortunately, most frame their comments to suggest they are customers. 

It's a wild time, and you have to manage your ad comments.

More TikTok Shop updates as we build from $0 to $1,000,000 in annual TikTok Shop sales.  First attempt at testing non-organic (paid) using the 'Promote' option.
#tiktokshop #ecommerce #d2c

onlinequeso.com • 5 min read

TikTok Shop Update - Tested the Promote option

Another round of promote testing with TikTok Shop. We hit some unexpected hurdles and did not get the results we had hoped for, but at least we had some learnings.
#tiktokshop #ecommerce #battlbox

onlinequeso.com • 3 min read

TikTok Shop Update - Tested the Promote option Part 2

While I have never been fired in my professional career, I have witnessed hundreds of terminations. This story contains the wildest termination sequence I have ever seen. The piece dives into the challenges organizations face when strategy and execution aren't aligned, leading to underwhelming outcomes and, in severe cases, a complete shit show.

As professionals, we continually encounter the delicate balance of planning and execution. This story serves as a potent reminder of the importance of aligning our strategies with actionable steps that lead to tangible results.

I’d love to hear your thoughts and experiences with strategic execution in your own roles. How do you ensure your strategies successfully translate into desired outcomes?

onlinequeso.com • 7 min read

You're Fired! A story of poor strategic execution

Kimberly Wright dropping some knowledge on Google Ad's soaring prices!
#marketing #google #search #ads

The Real Reasons Behind Google Ads' Soaring Prices

Looking for a good podcast studio in Atlanta for the day, any recommendations? 

Taplio

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