John A. Shumate's Linkedin Analytics

VISIONARY LEADER | GAME CHANGER | GROWTH DRIVER Mission Statement: “To inspire and empower individuals to unlock their full potential while making a significant impact in thier lives”. John Shumate is an award-winning executive leader whose contributions as an innovator and the pilot of strategically assembled high-performing teams that have delivered double-digit sales growth and enhanced market penetration. Exceeds revenue and profit goals for industry leaders in Retail, CPG, E-Commerce, Digital, Footwear/Apparel, Food & Beverage, Sports, and Entertainment industry sectors. Blending creative vision, marketing expertise, media savvy, and a dedication to excellence, piloting winning marketing strategies and product launches across digital/social media and traditional marketing channels for major brands, including PepsiCo, Gatorade, Champion Athleticwear, Hanes Brand Inc, Foot Locker Inc., MGM, Miami Dolphins, and Orlando Magic. Positioned to add immediate value, equipped to design, and implement a unique roadmap guaranteed to grow brand recognition, category/channel penetration, and revenue within a specific enterprise. ADDS VALUE WHEN: - Profitably propelling and managing consumer-driven, top-line growth - Building powerful differentiated brands and integrated marketing strategies and tactics - Ensuring consistent global brand utilization across content, advertising, partners, and consumer experiences - Cultivating and leveraging win-win alliances and partnership - Building and leading high-performance marketing teams EXPERTISE Growth Strategies | New Product Launch | Strategic Business Alliances | Integrated Marketing | P&L | B2B | B2C | Multiple-Channels | Analytics | E-Commerce | BI | Digital/Interactive/Social Media Marketing | Online Media| Global Brand Marketing | Integrated & Direct Marketing | Advertising Creative | Market Penetration | VRM | Category Positioning & Enhancement | CRM | Strategic Planning | Database Marketing | Social Media Marketing | Go-to-Market Initiatives | Revenue Growth | Budget/Cost Management| Key Relationship Development | P&L ================================ LION - LinkedIn Open Networker - Invitations To Connect Welcome! Instagram & Twitter: @JohnAShumate