John Cobb's Linkedin Analytics

John Cobb is the CEO of Giant Media and the CEO and co-founder of VuePlanner®, a leading technology for contextual, data-driven targeting on the YouTube platform. With extensive experience managing large-scale multi-media companies and divisions, leading company sales and acquisitions, creating and revitalizing brands, and launching successful new business units, John has an expansive track record of enhancing enterprise value.  John’s strategic leadership and deep understanding of multiple media platforms and advertising technologies have enabled Giant Media to deliver specialized solutions and support to advertisers and their agencies in the execution of contextually relevant video campaigns. Giant Media’s services include the utilization of VuePlanner®, a proprietary, AI-powered, insight-driven tool for buying brand-suitable, contextually relevant video across YouTube. His specialties include: - Understanding multiple media platforms, including digital, print, mobile, tablet and events - Leading the sale and acquisition of multiple companies - Specializing in strategic partnerships with a variety of media and mass media companies - Utilizing metrics management to drive revenue, profitability and operational efficiency - Managing of operating units and business strategy including brand expansion, restructuring, acquisitions and licensing - Launching brand sites and growing digital revenue in multiple market segments - Creating content marketing platforms that help increase engagement and  revenue - Executing digital display, video, and programmatic advertising. Prior to these roles, John was President and COO of FEXY brands where he oversaw the execution of digital consumer properties, video production services, and proprietary SaaS solutions. Before that, he was the CEO of PGOA Media and transitioned PGOA Media to a new digital media and custom content company focused on food, health, parenting, finance. He developed a full range of innovative digital and social strategies to grow revenue, increased audience and partner engagement, and expand the brands’ social ecosystem. He has over twenty years of experience in the automotive industry and over ten years of experience leading digital media teams.