John Gusiff's Linkedin Analytics

The focus of my career has been helping companies deliver on their brand promise, drive sustainable grow through customer acquisition, service, and retention strategies. Our website: www.customercentricllc.com Clients have included Honda, Canada Goose, Disney, ecobee, Gap Inc. Family of Brands (Gap, Banana Republic, Old Navy, Piperlime, Athleta), ecobee, ebay, G Adventures Travel, Kaiser Permanente, JMMB Financial, lululemon, Philips Electronics, Porch.com, Royal Ambulance, Shaklee Corporation, and Ticketmaster. Helping companies: - Build a better understanding of target customer expectations, desires, functional and emotional wants & needs; - By customer segment, build an understanding of what motivates them to hire your product or service, fire your competitors, as well as the different loyalty drivers that keep them coming back; - Leverage the power of storytelling to help cross-functional teams (marketing, sales, and service) align around what matters most to customers at different points in their customer journey; - Align executive stakeholders and cross-functional teams around how to best deliver on their brand promise at critical moments along the customer journey; - Ideate on the most cost-effective ways to deliver new and improved customer experiences, across physical and digital channels, since sometimes the most innovate solutions can be simple and easy to implement; - Leverage the Design Sprint process to quickly prototype and test ideas with customers in order to learn fast and identify the best ideas to move forward with; - Use Service Design and Blueprinting methods to help cross-functional teams visualize and understand what it takes to operationalize a new experience; and - Become an organization that practices empathetic listening and takes action on the CX insights captured.