TAB Bank

Transformed TAB Bank’s Marketing department and processes that lead to record revenue for the bank in 2021 and 2022. Owned the P&L for marketing, reducing marketing waste by 30% while still increasing overall ROI by 4x in the first year by creating efficiencies and eliminating waste in our tech stack. Created all new department processes that codified the record success into the business and created a repeatable playbook for future launches.

Success Examples:
• Marketing led TAB Bank in having its best year ever in its history, beating our previous record by 54%.
• Generated 10x ROAS within first 10 months of launch of our go-to-market strategy for our lending products.
• Increased sales pipeline from $20M to over $230M in two years.
• Leveraged detailed customer insights that helped us shattered annual deposit goal by $218M ($230M vs $12M) with new focus on value added steps to the consumers.
• Increased new account opens by 700% for Treasury Management Services
• Lowered CAC for deposit products by 75% and over 90% for lending products.

Awards won:
• Named by Utah Business Magazine as their 2022 Marketer of the Year
• Content Marketing Award by Content Marketing Association 2021.
• MARCOM Platinum award in Strategic Communication, Marketing/Promotion and Digital Marketing. 2022.
• Marketing Sherpa Case Study of the success of the Working Capital marketing campaign.
• Spoken at over 50 conferences and events including American Banker, Social Media Week
• Published peer reviewed marketing journal and case study on success of our TMS campaign

VP of Marketing

Weber State University

Experienced Adjunct Professor having taught over 500 students in digital marketing and marketing strategies. 

Clear communicator and confident presenter to effectively instruct students in a way that is concise and understandable.


Committed team player to work successfully with other faculty to establish course guidelines, modify curriculum, and set departmental goals.

Patient, reassuring, and enthusiastic when meeting with students to discuss personal progress, answer questions, and assign extra-credit work.

Skilled understanding of technology and willing to learn about new software interfaces to enhance the learning experience of students.

Adjunct Professor Of Marketing

American Red Cross

Board Member

Ensign College 

As a faculty member in the Digital Marketing Department at Ensign College, I work to guide students in understanding how to effectively use digital marketing in relation to commerce, customer service, advertising and marketing strategy. 
I've taught the following courses within the program: 
DM105 – Introduction to Digital Marketing
DM120 – Digital Web Strategy
SMM130 – Content
SMM140 – Web Design/SEO
DM150 – Digital Analytics
DM160 – Social Media Advertising & Advocacy

Served in roles as faculty mentor to adjunct faculty members and faculty mentor for the Student Writing and Publishing Services group.

A former member of the Digital Marketing Advisory Board at LDS Business College.

Professor: Digital Marketing at Ensign College

Westminster College

As an adjunct faculty member in the Communications Department at Westminster College, I work to introduce students into the life of marketing and shift their roles of being a consumer of marketing to someone who is actively creating it.  I currently teach the Principles of Advertising Course at the college.

Epic Marketing

I help businesses get digital advertising to work for them. I help manage over $250K+ in monthly ad spend across Facebook, AdWords, Youtube and LinkedIn but in reality, I simply help shape and tell our client's stories and connect them with their customers. Simple as that. 

I work with some of the best marketers in the business and we come together to provide full stack marketing services for our clients. Of course I utilize my skill sets in digital marketing, content writing, social media marketing, PPC, hyper-targeting and organic growth to help fulfill this but ultimately we're a team that bridges clients to their customers.   

Want to see how the magic happens and some of the amazing results we have had so far?  Check us out at marketingepic.com

Director of Digital Marketing

KSL 5 TV

I help tell stories of amazing individuals within the state of Utah and help KSL convey the important news stories of the day via social media. 

We do this by being crazy focused on insights pulled from data and systematizing our processes so that we can create replicate results throughout the enterprise.  In short, we tell stories through data. 

• Lead KSL to #1 social media ranking among all media outlets in the state of Utah 
(24 million monthly reach/ over 5 million monthly engagements)

• Implemented “$1 a Day” media inception strategy that lead to multiple viral videos for less than $100 each.

• Increased Instagram engagement by over 300% with a current 85% market share.

• Increased Facebook engagement by over 20% with a current 30% market share.

• Lead social media training for newsroom anchors/reporters/producers on best practices and overall strategies.

• Managed over 60 social media accounts across 4 social media platforms.

• Created e-mail capture campaigned that generated over 8,000 new e-mails in one week

Director of Social Media

Huntinghouse Media

Huntinghouse Media was a full service, influencer marketing agency working with clients from Amazon, Nintento, WWE and Mattel. 

Success Examples:
•	Generated a database of over 900 influencers. 
•	Launched a Black Friday campaign for Amazon that generated 11X ROI
•	Created and launched influencer campaign for the Polynesian Cultural Center:
	Campaign generated over 20,000 leads at a cost of $2.5/lead
•	Generated over 20 million organic video views for clients.
•	Launched email campaign that generated over 20,000 emails for LDS SMILE on a budget of $500

Founder/CEO

Intermountain Healthcare

Led strategic planning and growth meetings for the DNA Biorepository in acquiring new processes and capabilities	

Developed DNA Lab’s 1 and 5 year forecast and business model. 

Performed SWOT analysis to understand and assess market environment, competitors and opportunities for	growth for the lab. 

Generated best and worst case cost analysis of current and proposed lab processes.

Recommended strategies for product/product development to meet future demand.

Estimated impact of proposed strategies on market share and sample processing. 

Proposed capital investment recommendations and overview to coincide with the development of current and proposed processes within the lab.  

Performed financial analysis containing key financial indicators and basic metrics to determine feasibility of new proposed processes and lab personnel.  

Redesigned and implemented new database, storage system and workflow within the lab leading to a reduction of 30% in turnaround time and 50% in material costs. 

Currently managing the DNA & Plasma Biorepository in the Cardiovascular Research Department with over 100,000 samples.

Manages and tracks the progress of approximately 10 – 20 studies during any given time period.

Manages and directs the training and workload of the approximately 10 - 15 individuals in the lab. 

Routinely collaborates with a variety of individuals from differing background and skill sets to perform experiments ranging from hospital administrators and physicians to entry level technicians. 

Directs and manages all marketing efforts for the biorepository. 

Written over 15 different abstracts and papers that have been published in various medical journals. 

Extensive work with word processing, presentation, spreadsheets and database applications.
Performs data and statistical analysis on studies prior to publication.

CV Genetic Researcher

With over 16 years of experience in B2B and B2C marketing, I am an award-winning and published marketing executive who drives record results for high-growth startups and established brands. As the VP of Marketing at TAB Bank, I lead a team of marketing professionals who are passionate about transforming the banking industry with innovative and customer-centric solutions.

I have a strong background in data analytics, digital marketing, demand generation, branding, content marketing, marketing strategy, influencer marketing, account based marketing, and event based marketing. I have implemented best-in-class marketing processes that have led to numerous award-winning campaigns and increased revenue, ROI, and market share for TAB Bank. I have also spoken at over 50 conferences and events, sharing my insights and expertise on marketing trends and best practices.

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