John JB Russell

Digital Womble

Digital Marketing Implementation experts leveraging proprietry SaaS technology with AI at its core to improve and then increase web and LLM traffic at scale and at speed. 

Wholesalers to digital marketing agencies, SaaS tech, B2B and B2C organisations.

We white-label services and/or clients buy direct & typically work with:
~ Ecommerce Stores / Retail sites (any platform) 
~ Marketing Agencies (Digital/PR/Marketing/PPC/SEO)
~ SaaS tech providers
~ Event & Exhibition owners
~ Digital Marketing Consultants / Fractional CMOs
~ Start ups / Scale ups/ High Growth players / Federation of Small Business members
~ Charities & 3rd Sector organisations
~ Publishers  / Training providers
~ Business Innovation Districts, Chambers of Commerce and Govt agencies.

We implement the tried and tested, trademarked “Logic Digital Marketing Methodology”  to drive revenue. As a qualified digital marketing trainer, I'll train you how to do what we do so you can drive your business forward.

💪 Short-Term Output - Long-Term Results 📈

Our Growth Accelerator Program is 3, 6 or 12 months depending on what you're looking for.  No commitment beyond that. 

We've opened up a limited number of FREE "Rank for Revenue" slots so you can: 

1. Find the best way to drive your growth
2. Deploy a data driven, demand led digital marketing strategy, laser focused on your ideal customer and intent to buy
3. Align your website & digital marketing strategy to your ideal customer profile and convert that traffic into revenue.
4 Increase visibility on search engines and LLMs and show you how to do this yourself so you don’t need us.

SEO & Google Ads experts & Digital Marketing implementation experts.

Let's catch up!  +447957595137 
https://cal.com/johnjbrussell  www.digitalwomble.com

Director

Digital Groundwork Ltd

Digital Marketing Implementation service with SaaS services we wholesale to digital marketing agencies, publishers, web devs and brands.

Project Manager

Staffing Future 

I helped recruiters leverage AI-powered technology integrated with your SaaS recruitment website to engage candidates and convert clients at the top of the funnel. That means more placements & faster revenue. 

Working with experienced scale-ups, and recruitment agencies with 10+ recruitment consultants. Recruitment agencies who operate across several locations or brands, right through to enterprise recruitment agencies across the UK and Europe.

EMEA Managing Director

Digital Marketing Mentors, Introducing The Logic Digital Marketing Methodology

Honest, straightforward and sound digital marketing advice and consultancy. 
SEO research, digital strategy creation and execution across earned media channels including Google, Bing, YouTube, Twitter, Facebook, Pinterest, Instagram and LinkedIn.
Expert offering strategic direction as well as performance media channel optimisation.

Digital Marketing Consultant

Macdonald & Company

Responsible for directing Macdonald & Company’s distinctive positioning and communications approach, connecting those who make a difference with high quality, inspirational employers. 

Headquartered in the UK, Macdonald & Company has offices in London, Manchester, Hong Kong, Dubai, Johannesburg, Singapore and Sydney.

Group Marketing Director

Athena Advisers - Property. Investment. Lifestyle.

Athena Advisors - Property. Investment. Lifestyle. 
A property investment boutique and consultancy business for property developers with a direct sales team and advisory arm for buyers of property for investment and/or lifestyle. With a developed international network of partners and introducers for several major European developers acting as an international master agent as well as some boutique developers specialising in Alpine chalets and city apartments across Paris, Lisbon, Cote D'Azur and Balaeric Islands. 

I led marketing, website creation, SEO, French finance and mortgages, purchase structuring, advertising, PR, investing via UK and Irish pension structures and are always developing our international sales through new regional partners in Europe, Asia, Middle East and North America.

Chief Marketing Officer

Emarketing Strategy

A Digital Marketing and Optimisation Expert, I help businesses drive more relevant traffic and convert prospects into customers faster using advanced targeting, personas, marketing automation and a blend of performance media and inbound marketing.

Gladfish Property Investment Ltd

Gladfish Property Investment Ltd is a property investment and technology platform bringing local and international investors together with UK and London property investment opportunities.

As Marketing Director, I optimised marketing activity, drove high-quality lead generation activity across all channels and supported property consultants, creating demand for exceptional property investment opportunities. I reduced reliance on a single channel and introduced 12 new channels for lead generation to the business, increased earned media leads to a significant volume, optimised existing paid channels and introduced new effective paid channels. 

I doubled the leads run rate, on a comparable budget with half the team and developed strong, sustainable and rewarding relationships between all our stakeholders including suppliers and internal teams. I ensured Gladfish offers the highest quality property investment education and expertise available, publishing articles, videos, launch blogs and specialist research reports daily against a responsive content schedule. 
Earned media channels, including organic, direct and social channel reach and engagement grew considerably during my time with Gladfish, driving new client revenue from new channels that had previously been unsuccessful and ineffective.

Marketing Director

MyMentorApp

Fixed term contract consulting to MyMentorApp, articulating marketing strategy, creating pillars for community engagement and membership growth. Launching in Q3 2016, MyMentor will be the destination online platform for a global community of millions looking to connect, share and get ahead personally and professionally - inspired by authentic insights from filmed interviews with the world’s most inspirational leaders.

Marketing Consultant

B2B Marketing Strategy Development, Digital Marketing Consultant and huge fan of Enterprise Gamification. 

Specific expertise in helping develop new services and clarifying propositions, implementing growth hacks and designing multi-channel, agile acquisition and engagement strategies for online communities, employees and enterprise clients using game mechanics, content marketing, marketing automation and digital promotion to accelerate business growth. Adept at driving projects through to nudge and nurture behaviour change in organisations, improving performance and productivity.

Current projects include:
Mobile first personal development application and community development. Marketing strategy and proposition development; website redesign and publishing and the application of gamification or "behaviour change" mechanics in enterprise.

I help B2C, B2B, Ecom, Retailers, Publishers and Charities get better quality traffic and increase traffic to grow revenue with a strong ROI & ROAS.

Have a website and want to grow revenue? I can help.👌

Using proprietary tech with AI at its core, I’m an authorised practitioner of the trademarked Logic Digital Marketing methodology developed by James Pybus. We improve and increase organic and paid traffic & LLM visibility to grow revenue with a strong ROAS. 

Our data driven strategy our approach works 100% of the time when implemented correctly. 

Eliminate click burn.
Improve CTR
Reduce CPC
Increase sales and conversion rates
Improve ROAS and ROI.

Wholesalers to digital marketing agencies & web developers, our Growth Accelerator Program is an implementation service, combined with our SaaS MarTech. 

Here's our process:

1. Kick off with a free website audit and traffic reports. No catch. No bull. Just data.
2. Free 30 Minute “Rank For Revenue“ session where  you get a Digital Marketing Masterclass
(100% Education. No obligation. Just actionable tips to drive revenue with your website)
3. Extensive & exhaustive keyword research for you to get high intent traffic 
4. Craft and implement a unique data driven content strategy to improve quality of traffic formatted for search engines and LLMs, increasing your site footprint to drive visibility/revenue to the next level. 
5. Set up & optimise your Google Ads, adding and excluding search terms and optimising inbound terms to match high intent traffic that converts into sales.
6. Proactively index your site to search engines (and LLMs) so your content is in the top 4.45% of websites getting traffic from Google.

Learn how to do what we do yourself with free digital marketing courses. 

Why do business & digital marketing leaders work with us?
- Wholesalers to the industry
- Save time and money
- Drive revenue and profit fast
- Stop wasting / duplicating resources/agencies
- Get stronger ROAS and business performance . 
- Work direct with the experts digital marketing agencies outsource to.

For a data-driven growth strategy, 
Visit www.digitalwomble.co.uk 
Book time www.cal.co/johnjbrussell  
Email John@digitalwomble.co.uk  
Call  +44 (0)208 089 6828

Chat soon!

Technology is key to modern recruitment and success recruitment consultancies, agencies and executive search specialists. 

Staffing Future design and build websites to help recruiters drive quality applications and client vacancy leads. We do this by building highly optimized Recruitment and Staffing Websites and integrating them into a holistic marketing technology stack. Leveraging automation and cutting edge third-party applications to drive growth, we transform recruiter's lives with better recruitment processes and higher productivity. Follow @staffingfuture for tips and tricks.

By creating beautiful websites with technology embedded to facilitate automation and other recruitment technology, we help recruiters drive the right traffic, conversion and revenue. I bring 10 years of recruitment marketing and 20 years of digital marketing expertise to the team. 

Need to drive Net Fee Income? Productivity? Get in touch john@staffingfuture.com or www.staffingfuture.com/contact

We recently ran a Google Ads campaign that truly redefines what's possible with targeted advertising. 

Despite accounting for a mere 6.1% of the client's total ad spend (£60.40 vs. £983.99), this campaign delivered an astounding 33% of their total conversions!

This isn't just about saving money; it's about maximising impact. While their other campaigns averaged a Cost Per Conversion (CPC) of £57.72, our campaign achieved an incredible £7.55 CPC. That's right – our approach was 764% more cost-effective than their in-house efforts.

This demonstrates the power of strategic campaign management and deep understanding of audience targeting. Imagine the potential when every pound spent works this hard!

- Key Takeaway: Small investments, when strategically placed, can yield disproportionately large returns. It's not just about how much you spend, but how wisely you spend it.

#GoogleAds #DigitalMarketing #PerformanceMarketing #ROI #CaseStudy #AdvertisingSuccess

Struggling with page rankings? Get personalised, actionable advice in a 30-min call.

I help improve + increase traffic on search engines + LLMs for B2B B2C + SaaS Businesses. Keyword research, AI-Powered SEO, Paid Search & Content. 25+ Yrs Digital Marketing | Book a Free “Rank for Revenue” Session

If you want to write content that gets traffic, focus on the right metrics. 

Traffic alone does not build a business. You can attract thousands of visitors every day, but if they're not engaging with your content or taking action, it is just noise.

The real skill lies in creating content that guides people through a journey: from first click, to engaged prospect, to paying customer.

This is where content frameworks come in. Frameworks simplify the process so your words do more than fill a page, they deliver growth.

1. Attract: Capture Attention With Relevance
The first job of content is to stop the scroll. That means your headline, intro, and format must speak directly to a real problem or desire.

Tips:
- Write headlines that promise value and clarity.
- Use intros that highlight a pain point or ask a question the reader cares about.
- Keep structure scannable with subheads, short paragraphs, and clear takeaways.
If your content feels instantly relevant, the reader will stay.

2. Engage: Build Trust Through Value
Once you have attention, you need to prove authority and credibility. Engagement happens when readers feel your content understands their situation and offers something useful.

> Ways to build engagement:
> Share frameworks, step-by-step guides, or original data.
> Use stories and examples that mirror your audience’s reality.
> Write conversationally, not like a manual.

Engaged readers become warm prospects because they see you as a trusted resource.

3. Convert: Guide Action With Clarity
Conversion is not about a hard sell. It is about showing the next logical step in the journey. A call to action must feel natural, relevant, and low friction.

Best practices:
* End content with one clear action, not five competing asks.
* Use language that frames the benefit to the reader, not just your offer.
* Create urgency with limited access, time-sensitive updates, or exclusive insights.
* The most effective conversions feel like the obvious next step.

The Content Conversion Framework
Think of your content like a funnel with three layers:
1. Attract with relevance and clarity.
2. Engage with authority and value.
3. Convert with simple, compelling next steps.

When you apply this framework consistently, every piece of content works harder for you. It becomes more than traffic. It becomes a growth engine.

Your Takeaway
Content that converts is not created by accident. 
It is built with intention. 
The best performing brands follow a framework that moves people forward, from curiosity to trust to action.

If you want more from your content, focus on these three stages. You'll stop publishing noise and start building a system that attracts visitors, turns them into prospects, and converts them into customers.

#contentmarketing #digitalmarketing #trust #eeat #google #marketing #marketing #engagement #contentstrategy

View newsletter: SEO LLM Organic Traffic Tips

Search has changed. Google’s algorithm isn’t just looking at keywords and backlinks anymore. Instead, it’s paying close attention to how users behave 

Open article: The Shift in Search: What Google Really Values Now by John JB Russell • 2 min read

The Shift in Search: What Google Really Values Now

Ever wondered if your marketing efforts are truly paying off? This week, we're demystifying ROI (Return on Investment) and ROAS (Return on Ad Spend) two crucial metrics for UK businesses to measure the effectiveness of their content and Google Ads campaigns.

Forget the jargon! We'll break down how to clearly understand if your marketing spend is generating real returns. Knowing your ROI and ROAS helps you make smarter decisions, optimise your budget, and drive profitable growth. What's your biggest challenge when it comes to measuring marketing effectiveness? Let us know below!

#ROI #ROAS #MarketingMetrics #GoogleAds #ContentMarketing #UKBusiness

What's the most challenging part of measuring your marketing ROI/ROAS?

The author can see how you vote. Learn more

In the dynamic world of digital marketing, understanding the return on your investment is paramount. For UK businesses navigating the complexities of online advertising and content creation, two acronyms consistently rise to the surface: ROI and ROAS. While often used interchangeably, they represent distinct yet interconnected financial metrics that are crucial for measuring campaign effectiveness. This guide provides a clear, jargon-free explanation of both Return on Investment (ROI) and Return on Ad Spend (ROAS), tailored for a UK audience. We will explore how to calculate these metrics, when to use them, and how they can empower you to make data-driven decisions that drive real business growth.

Understanding the Core Metrics: ROI vs. ROAS At the heart of measuring marketing success are two fundamental metrics: Return on Investment (ROI) and R

Open article: Decoding ROI & ROAS: A Jargon-Free Guide for UK Businesses by John JB Russell • 9 min read

Decoding ROI & ROAS: A Jargon-Free Guide for UK Businesses

Taplio

John JB Russell's Linkedin Analytics

What is John JB talking about?

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}John JB Russell's Linkedin Analytics

What is John JB talking about?

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

John JB Russell's Linkedin Analytics

's Best Posts (last 30 days)