Edward Jones

Design Lead

- Successfully designed and released a firm-wide OCR application upgrade to 15,000 branches across the US and Canada.
- Deployed an app that creates thousands reference portfolios in one-click for our branches.

What I do day to day:
- Design custom component libraries to scale our investment software suite
- Create UX design deliverables based on research, qualitative feedback, and quantitative feedback from our Financial Advisors and Branch Office Administrators.
- Design incremental improvements to our systems across 3-6 product teams using Agile methodologies. 
- Collaborate with researchers, product managers, business analysts, and developers to deliver high value to our financial advisors.

Product Designer

Contract Designer

Dance Vision

Think of me as the design architect for their entire app.

Created and scaled their design system from the ground up for their new e-learning platform.

Design Systems Lead

Product Designer - UX / UI Designer 

- Facilitating collaborative meetings with business owners and stakeholders to understand which success metrics matter most, learn their overall vision for the company, know what their current solutions are, discover what their struggles are, explore their value proposition, and understand their customers.
- Creating an overall design strategy for their business based on the information I've gained from stakeholders and users.
- Conducting user research and competitive analysis
- Creating user personas for a businesses target audience
- Developing information architecture through user flows, sitemaps, user stories, and content strategy. 
- Designing web/mobile prototypes for stakeholders, users & customers for product testing.
- Developing design systems, brand identity systems, pattern libraries, and style guides for businesses
- Creating graphic, web, and mobile designs for clients
- Implementing Google Analytics and SEO for web-based projects
- Measuring user's overall happiness, adoption, and retention rate in relation to a digital product
- Applying innovative and iterative design principles for the client's current solutions
- Troubleshooting business's current problems in their present digital products
- Collaborating with business owners guiding product management and overall workflow

Past work:
- Built responsive websites and apps for various industries such as travel & hospitality, health & fitness, personal development, performing arts, non-profit organizations, online retail, and now financial services.

Senior Product Designer

National Park Express

- Collaborating in meetings with stakeholders to prioritize which problems to solve and deliver the most value
- Facilitating design workshops with key team members
- Conducting user research and competitive analysis
- Developing design systems, brand identity systems, pattern libraries, and style guides for our travel partner's distribution channels
- Structuring information architecture through user flows, sitemaps, user stories, and content strategy.
- UX/UI Design in collaboration with the development team remotely through Figma and our development environments
- Designing web/mobile prototypes for stakeholders, users & customers for product testing
- Building and launching white-labeled, custom web apps and websites for our partners
- Measuring the user's overall happiness, adoption, and retention rate in relation to a digital product
- Applying innovative and iterative design principles for our various travel e-commerce sites and apps
- Implementing validated design solutions via front-end development using HTML, CSS, JavaScript, and PHP to interact with our back-end database using Microsoft SQL Server.
- Work through Kanban and Agile sprint cadences in one-week increments

Senior Product Designer & Front-end Developer

Yowza Shop LLC

- Built and designed their fully responsive e-commerce website, continuously maintained all technical aspects of the site, along with its security and SEO. 
- Facilitated marketing, design, and business strategy workshops bi-weekly.
- Designed all graphics for the e-commerce site on a weekly basis. 
- Created illustrations for shirts, hats, and accessories.

UX Designer

American Preparatory Academy

Teaching youth Ballroom and Latin dance styles as part of the character development program at APA.

Dance Instructor

Bloc

- Creating User Experiences and User Interfaces for digital applications for desktop and mobile devices.
- Utilizing Front-end development web technologies HTML, CSS, Javascript & JQuery for web and mobile applications.

UX/UI Design Intern

VZ Dance Studios

- Create a brand new responsive website for VZ Dance Studios while improving their organic SEO to jump from page 7 to page one within one month of deployment. 

- Produced weekly advertising graphics (web/print) and maintained a daily social media presence for special events, holiday promotions, dance competitions, flash mobs, and monthly class calendars.

- Maintained and serviced all tech at the studio including computers, printers, sound systems, and general software usage.

Graphic Web Designer

BALLROOM ADDICTION

Redesigned Ballroom Addiction's website to fit modern responsive web standards with in 3 months, along with building their organic SEO rankings from page three to page one of local rankings.

Teaching Founders & Designers about UX & AI | Design Lead & Engineer (15y exp.)

15 years ago, I couldn't code a single line or design anything in Adobe. 

Today, I transform complex user and business problems into tangible results.

In fact, since I started my design journey:

* I've collaborated with nimble startups and Fortune 500 enterprises
* I've help companies gain 40% more profit in less than 6 weeks 
* I've built scalable front-end architectures for millions of users
* I've designed intuitive interfaces that boost conversion rates by 30%+


Here's what I bring to your team:

→ 15 years of battle-tested UX design & front-end development expertise
→ The rare ability to speak both designer and developer languages fluently
→ A proven track record of turning business requirements into user-centered solutions

The best part? 

I don't just build what you ask for.

I build what your users actually need.

Whether working remotely (without the zoom fatigue) or bringing my custom-built AI-enhanced workflow to your projects. 

I'm the technical-creative hybrid your team is missing.

PS: What if your next hire could eliminate the design-development handoff entirely?

People overcomplicate UX too much.


If you're a founder or a UX pro:

🛑 Avoid:

↳ Endless Figma prototypes with zero feedback
↳ Getting lost in tech jargon that confuses, not clarifies
↳ Designing for aesthetics alone
↳ Skipping the basics to chase trends and shiny new tools

✅ Instead:

↳ Start by understanding your users’ painpoints deeply
↳ Get real feedback early and often, test assumptions 
↳ Prioritize clear user flows over flashy features
↳ Focus on making the experience intuitive and accessible


Build on a solid foundation. 
UX doesn’t need to be complex—it just needs to work.

Remember we're not playing a Tetris game, we need to solve the right problems for our users. 

---

PS: What have you done to simplify your experience?

Follow me, John Balboa. I swear I'm friendly and I won't detach your components.

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