John Lustyan's Linkedin Analytics

Founder and strategic advisor at the intersection of media x tech x consumer. Senior executive, operational and entrepreneurial experience identifying, building and running new businesses for Fortune 500 and high-growth digital upstarts including Disney, Google, DreamWorks, AwesomenessTV, ViacomCBS, Sanrio / Hello Kitty, Tastemade, IPG and many more. Lead driver of strategic planning, new business models, go-to-market and business development / partnerships that fuel growth via enterprise value creation, short and long term monetization, business model diversification and DTC proximity. Current Founder & Managing Partner of illum, a boutique strategy and operations firm based in Los Angeles. Active client partners include YouTube, Discovery / Oprah Winfrey Network, Fox / Blockchain Creative Labs, Lingokids, Riot Games, Electronic Arts, Podium Audio, Jubilee Media, Hellosaurus and more. Areas of Expertise and Industry Activation: Digital Entertainment * Strategy Consulting * Direct-to-Consumer * Digital Audio (Podcasting, Audiobooks, Music) * Commerce (O&O, Marketplaces, Flexible Business Models) * Global Strategy and Expansion * Marketing and Brand Strategy * BD and Strategic Partnerships * Fund Raising and M&A Advisory Misc highlights include: • Added over $350MM in new deal value to clients since 2020 • 2010 MBA @ USC Marshall School of Business in Strategy and Entrepreneurship • Multi-Founder of $MM companies across Media, DTC, CPG, Retail • Featured speaker and quoted in pubs such as Digiday, Axios, Bloomberg, The Information