RedWolf Labs

Co-Founder

FACTS//collective

Member

adplist.org

Leadership, Branding, Brand for Start ups, Portfolio review, general mentorship

https://adplist.org/mentors/john-miyoshi

Mentor (Pro Bono)

 Channel AI

Formerly Mushroom.gg 

Manage end-to-end brand operations, covering design, digital, print, copywriting, motion, video, packaging, campaigns, events, and product expressions. Oversee branding design, strategies, illustrations, and brought Brand to life. Handle creative development, marketing assets, live video production, advertising, print design, swag, and motion design.

Strengthened Brand Architecture, strategy, positioning, tone of voice, brand standards, positioning, target market, visual identity, key core messaging framework, and visual storytelling. Spearheaded Company Re-brand leading up to 50% app install on day of release.
Facilitated the designing of new company-wide business goals, objectives, and marketing efforts with creative storytelling concepts and brand experiences.

Cross-Functional collaboration with Marketing, Product, and Community to direct, organize consumer focused creative strategies, creative concepts, and develop campaigns.
Spearheaded creative briefs and strategies for marketing campaign efforts to resonate with target audiences.

Driven performance and reduced social media channel's CPA (Cost per acquisition) by 65% by developing content, such as, Tik tok, video ads, user generated content, and content creators.
Onboard, manage budgets, and operationalized external party's outputs.

Improved website development by 60% and implemented 60% Faster ticket completion rate, and Increased 75%in speed to market.

Creative Director | Head of brand & creative 

Craftsman+

Advisor/Consultant

Here, I oversee end-to-end operations and creative projects, including interactive ads, live production, web-based projects, microsites, and email marketing. I manage creative strategies, performance marketing campaigns, identification of key talent, and delivery of interactive experiences or services, including motion design and animation. Additionally, I lead high-performing teams and monitor activities to ensure alignment with client requirements and needs. I coordinate social media campaigns and provide data metrics with an emphasis on meeting client goals. I also develop innovative ideas, increase engagement, and retain big companies, such as Nike, Activision, and Microsoft. I conduct needs assessments and implement a personalized approach to provide advisory services for branding and creative strategies. I also head up the in-house agency that evaluates trends, cultural shifts, behaviors, consumer values, and technical advancements to design directives for marketing, strategies, concepts, pitching, and branding projects.

➥ Collaborated with stakeholders, developers, producers, sales department, and designers to fine-tune interactive experience, interactive video ads, presentation decks, animated projects, live production, and motion graphics.

➥ Improved productivity and built strong employee morale by supporting team member career progression through effective coaching, motivation, and goal-setting techniques.

➥ Empowered teams to share perceptions, insights, and new ideas, which cultivates an environment of creative problem solving, future-facing action planning, and open communications by conducting brainstorming sessions.

➥ Realized client’s conceptual ideations and performed split testing within an agile environment to acquire proper variables that drive design strategy to increase conversion and improve user experiences.

Creative Director | Head of Creative

Hubilo

Led complete brand operations, including design, storytelling, events, print, digital, and motion. Drive B2B corporate branding and creative strategies, identifying target audiences, and executing comprehensive overhauls. Manage creatives from development to motion design, web design, email marketing, performance marketing, and events.

Responsible for brand direction, growth and conversion for effective audience target and raise brand awareness, perception, equity, & favorability. Raised brand awareness by 4X and familiarity by 5x utilizing a growth mindset.

Spearheaded and Collaborated with C-levels, Brand marketing, Growth marketing, Product marketing, Events, and Campaign teams to re-tune Global marketing campaign plan and creative developments to fully optimize for the creative team.

Improved productivity by 40% and built strong employee morale by supporting team member career progression and technical skills through effective coaching, motivation, prioritization, and goal-setting techniques.

Increased 89% in site traffic from organic search, implemented 50% Faster ticket completion rate, and Increased 85% in speed to market. 

Administered and optimized full funnel advertising, digital campaigns, and growth strategies, resulting in a 3x increase in impressions, CTR, conversions, demand generation, and leads across multiple channels and brand partnership programs.

Proven track record of leading a team of 12 people to manage, operationalize process improvement, and nurture an individual’s professional growth through coaching and developing.

Orchestrated and directed Brand campaigns, integrated web, experience Design, landing pages, social, photography, email campaign, video shoots and experiential, and Ooh, achieved Business results, marketing awareness Kpis goal by 30%.

Executive Creative Director

Freelance Designers

Here, I managed the planning and development of marketing materials, including web design, branding, logos, and brand guidelines while ensuring alignment with set requirements.

➥ Improved the branding of tech companies by analyzing and revamping the logo and messaging.

➥ Recognized for handling and completing multiple projects simultaneously within timely and budgetary constraints.

➥ Led and support the brainstorming and preparation of design concepts following client needs and requirements. 

➥ Established and managed the new vision for client marketing campaigns and marketing/art designs to facilitate the development of marketing materials and collateral.

➥ Researched and analyzed market trends or audience insights to lead integrated and disruptive marketing and branding strategies that connect with consumer needs, emotions, and values.

➥ Administered and improved product design user interface and user experience (UI/UX), including app development, while designing and creating app prototypes and interaction designs.

➥ Leveraged strong communications, presentation, and writing skillsets to educate personnel on brand identity guidelines and consumer engagement tactics.

Art Director

AppLovin

In this role, I spearheaded and supported a design team to create innovative, engaging, and high-quality ads for advertisers. I formulated and delivered communications plans, differentiation techniques, cultural strategy, design methodologies, and branding proposals in collaboration with C-suite decision-makers. I monitored and coordinated the global mobile advertising campaigns while ensuring alignment with strategic goals and requirements. I also improved and encouraged productivity, strategic thinking, and accountability for all team members.

➥ Accelerated the curation and publication of content or product promotions using company websites, digital campaigns, blogs, video, photography, public relations, and social media posts.

➥ Enabled Facebook to run advertising on another advertising network by creating and presenting a 20-second long video ad.

➥ Designed new ad formats as well as encouraged the team to prepare video ads, video animation, and interactive ads.

➥ Retained amour brand accounts, such as Hotel Tonight, Instagram, and Facebook Messenger, as well as built relations to identify potential business opportunities.

Encouraged productivity, strategic thinking, and accountability from all team members.

Led a team of 13. Created and innovated in the mobile/social ad space through data analysis and A/B testing. On-boarded video ads and interactive ads to the design pipeline.

Director, Creative Services

AppLovin's marketing platform provides marketing automation and analytics for brands who want to reach their consumers on mobile. The platform enables brands to use real-time data signals to make effective marketing decisions across one billion mobile consumers worldwide. AppLovin has over 80 employees and is headquartered in Palo Alto, with offices in San Francisco, New York, London, and Berlin.

Senior Graphic Designer

Freelance Visual + Motion Designer

- Visual Design 
- Motion Graphics 
- UI
- Print Design

Visual + Motion Designer

Float (Hybrid Entertainment)

Video Editing, Motion Graphics, Print Design, User Interface, 

Float Hybrid Entertainment creates Content and Technology for Immersive Experiences across multiple interactive media platforms. Float Hybrid Entertainment was formed in 2010 by John Gaeta, the VFX designer behind the Matrix Trilogy.

Graphic Design/ Motion Graphic Freelancer

Creative Director | Brand strategy, storyteller, advertising, and marketing

As a visionary Brand Storyteller, Innovator, and Strategist, I bring a dynamic background in leadership roles, accumulating over 15 years of expertise in crafting compelling narratives and scalable brand identities rooted in the transformative power of Brand and creative for early stage, series A & B start ups. With a proven track record of leading brands focused on user journey and experience, coupled with 10 years of adept people management, I excel in fostering innovation and ensuring a consistent, impactful creative strategy across all touchpoints

► Areas of Expertise ◄

✦ Brand Identity and Strategy
✦ Team Leadership & Support
✦ Creative & Art Direction
✦ Digital Marketing & Digital Advertising
✦ Motion design, video editing, & live production
✦ Brand Strategy & Development	
✦ 360 Campaigns 
✦ Website 
✦ Marketing Materials & Collaterals
✦ Product Design | UI/UX
✦ Strategic & Tactical Planning
✦ Team Training & Development
✦ Project & Program Management

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