Johnnie Weathersby III (non-fictitious name)

I've helped clients in major ways with their Tableau needs through some of the following deliverables on my end...

-   Personally shifting, redesigning, enhancing, and relaunching/publishing key business reports linked to their new data sources (a little over 75 and counting thus far, and that number grows each day >> one as large as 150+ tabs - which I reduced to 13 highly productive and focused tabs and one other notebook approved by multiple decision makers within their company)
-   Helping to establish Row-level Security (RLS) in reports.
-   Helping to create or refine data sets to increase performance across reporting.
-   Consulting on the creation of new reports while helping guide them through best implementation practices.
-   Training their employees in their internal Tableau User Group to multiply knowledge gains across the org.
-   Reviewed outside vendor data to help evaluate its application to their business.
-   Managing relationships with stakeholders to gather requirements and implement effective reporting to best meet the needs of their use cases.
-   All while having the opportunity to further apply my 14+ years of Tableau experience on numerous ad-hoc requests and getting to know their business model more and more with each project.

Independent Tableau Consultant (booked through March 2025)

The Motley Fool

Internal Career Progression:
- Special Project - Instructional Designer (Dec 2023 - Present)
- Manager, Data and Reporting (Sep 2020 - Nov 2023)
- Senior BI Data Analyst/Architect (Apr 2016 - Aug 2020)
- Staff BI Analyst (Nov 2013 - Mar 2016)

As a Business Intelligence (BI) Analyst at The Motley Fool (TMF), I've done lots of work in consultative & embedded analytics roles.  My value-add at a high-level: Administration of our enterprise Tableau Cloud  (took TMF from disconnected Tableau Desktop instances >> Tableau Server >> Tableau Cloud in my tenure); Report Creation; Democratizing Data Culture; Training Others; Analyses & Insight Communication; Guiding Analytic Strategy; Project Leadership; Tool Evaluations, etc.  I'm a self-starter who loves collaboration and am considered one of our internal culture carriers by many!

Daily tools I've used include Tableau Desktop/Cloud, SQL, DataGrip, Google Analytics, Snowflake, MSSQL, Google BigQuery, Microsoft/Google Office suite tools, XPlenty, and Periscope Data.  

Accomplishments while working/playing hard here...
-	Managing our enterprise reporting platform hosting 1,000s of reports informing business decisions.
-	Independently created (script, recording, editing, website, etc.) an 80+ video training program (27+ hours of content) focused on Data Literacy to level up the entire org.
-	Built data structures and reporting environments many strategic/operational levels of TMF reports rely on.
-	Coordinated report migrations for 100s of reports across 3 different BI systems (SSRS, Periscope Data, Tableau Server/Online/Cloud).
-	Created essential reporting used by our International, Member Services, Product, and Editorial teams.
-	Trained 100s of employees in the use of key reporting, tools, and data approaches in live & virtual environments.
-	Authored or contributed to numerous analyses to optimize the value we create for members.
-	Continuously helping revamp company-facing communication strategies used by my team.

Manager, Data and Reporting (Analyst/Architect)

GentlemanREDUX.com

GentlemanREDUX.com was a blog dedicated to re-defining multiple lifestyle areas of gentlemanly conduct.  This project let me explore my interests in blogging, planning, marketing, negotiation and so on - while introducing me to the world of web analytics.  I wrote 1,000+ posts and developed a communication plan for that content which generated 7K-10K unique visitors/week on average.  My Social Media efforts yielded 3,000+ Pinterest-, 700+ Twitter-, and 500+ Facebook Page followers.  I negotiated site advertising terms with over a dozen organizations; attained a deeper working understanding of Google AdSense, AdWords & Analytics; and managed a small staff of writers and contributors across a variety of subject matter.  I loved this passion project.

Lead Blogger/Scribbling Gent

Front Door Fitness

I was approached about working with Front Door Fitness (FDF) to bring consistency to their marketing.  I maintained their blog (custom coding, copy, content scheduling & WordPress maintenance).  I handled copy and editing for regular contact pieces with their clients.  I also created a brand style guide and designed promotional pieces to acquire new clients while streamlining their apparel ordering, newsletter creation, and training procedures.

Marketing Services Provider

Hallmark Cards

My major focus in this position was to provide Hallmark Consumer-based analyses to stakeholders and take point on research projects within Consumer Understanding & Insight (CU&I): Hallmark's Research Division.  This was a great start to a career in the world of Analytics!  I worked in a total of 5 different departments there with the majority of my time being spent in CU&I.

CU&I Analyst II

PUREViews Web Design, Marketing, and Analytics Firm

PUREViews was a small business I took from concept-to-reality that focused on providing web design and related services to local organizations.  More importantly, it was a self-imposed point of validation for myself and my Entrepreneurial Studies Major during my senior year in college.

Owner & Lead Web Designer

Experienced Data Analyst - Nice Guy - Round Hair

I have 15 years of Tableau experience (have been an analyst and admin in both Server and Cloud), 11 years SQL experience (working in MSSQL, Redshift, and Snowflake environments), 11 years Google Analytics experience, and am currently diving into Python (about 1 year in).  I am up for whatever brings me joy and energizes me by utilizing my tireless sense of curiosity & problem-solving.  A few specialties: Data Visualization; Tableau; Data Analysis; Excel; Microsoft Office; Google's suite of productivity products;  Life Hacking; Fitness; and WordPress.

Taplio

Johnnie Weathersby III, CDLA's Linkedin Analytics

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Taplio

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Want to drive more opportunities from LinkedIn?

Johnnie Weathersby III, CDLA's Linkedin Analytics