SentiLink

Industry Principal

TransUnion

I help property managers, owners, and operators make informed decisions to minimize risk.

I do this by providing a best-in-class tenant screening solution for the multifamily, single-family rental, affordable, student, and military housing providers around the country. 

With TransUnion’s unparalleled people data and analytics, our customers have access to the most cutting-edge information, resulting in more quality residents and the ability to make clear decisions with complete confidence.

Industry Executive | Resident Screening | Fraud Detection | Residential Portfolio Analysis

Major Account Executive | Resident Screening | Rental Fraud Detection | Portfolio Analysis

Condeco

Since 2018 I've learned that success in sales is not only about being a "closer" but more often a "quarterback" bringing teams together to accomplish a singular shared goal. This includes using my past experiences to quickly ramp up and be honored as "Rookie of the Year" (#1 revenue producing new rep). 

For businesses today, growth at scale depends on the total management of the workplace environment. Condeco provides the insight and technology you need to adapt quickly, and the products to transform workplaces and work-life capabilities, so you can engage effortlessly across global locations, and make the most of tomorrow. 

SPECIALTIES: Workspace Management, Utilization, & Optimization | Desk Hoteling | Utilization Optimization & Analytics | Right-Sized Real Estate | Desk Sensors | Integrated Meeting Rooms | Space Utilization Technologies | Agile Workplace | Meeting Room Booking | Desk Booking | Outlook Integration | AV Integrations | Workplace Occupancy Sensors | Conference Room Booking Software | Digital Signage | Meeting Room Management | Corporate Real Estate Initiatives

MARKETS SERVED: Southern California | Los Angeles, CA | San Diego, CA | Arizona | Phoenix, AZ | Tempe, AZ | Texas | Austin, TX | Dallas / Fort Worth, Texas |

Sr. Enterprise Sales Manager | SaaS | Real Estate Technology | PropTech

Sr. Sales Account Manager

MRI Software

MRI Software offers business management solutions to the global property management industry as well as to corporate real estate investment managers. As a unique provider, offering both Software-As-A-Service (SaaS) and Self-Hosted options, MRI Software has been a leader in the financial property management industry for over 40 years. MRI Software serves the multifamily, commercial, and investment adviser industries, helping them improve their bottom line and maximize the return on their diverse business portfolios. 

SELECTED ACHIEVEMENTS:
- 2017 Circle of Excellence (Presidents Club) (116% of annual goal)
- 2016 Top Performer Award
- 2016 Circle of Excellence (Presidents Club) (115% of annual goal)
- 2015 Circle of Excellence (Presidents Club) (107% of annual goal)
- Transformed a top 5 client (by $ spend) from a 3 year stint on M2M to a new long-term commitment valued at over $3 million in revenue.
- Closed the largest migration to our SaaS offering in over 2 years adding ~$224,000 in recurring revenue. 

MARKETS SERVED: Los Angeles, CA | Sacramento, CA | San Diego, CA | San Francisco, CA | Portland, OR | Seattle, WA | Denver, CO | Austin, TX | Dallas, TX | Houston, TX | San Antonio, TX

SaaS Sales Account Manager | Real Estate Investment & Property Management Software | MRI Software

Career Attraction

Career Attraction (www.careerattraction.com) provides job search and career advice from a select group of industry and subject matter experts through articles, videos and training programs.

We have been featured in the Wall Street Journal, Business Insider, Brazen Careerist, Monster, Career Builder, Military Times and more.

***Listed as a Forbes 2013 Best Career Website***

Selected Posts:

-What You Need to Know About the LinkedIn Influencer Platform
-Secure More Career Wins with a Professional Playbook
-How to Get Away with Failure (And Why You Want To)
-Litter, Limbs and Limited Goals: How to Find Motivation Anywhere
-How to Eliminate Distractions and Function in an Overcrowded Office
-How to Say No to a Recruiter (Without Burning a Career Bridge)
-Unemployed? Your Job Is Now to Find a Job
-This Two-Minute Trick Will Increase Your Confidence, No Matter What
-How to Create a Compelling Brand Story
-Don’t Waste Precious Job Search Time On Bad Interviews
-When It Comes to Salary, You’re Only Worth What You’re Willing to Accept (Featured on Business Insider!)
-Want to Nail That Interview? Do Your Research First
-How to Sell Your Brand to Potential Employers
-The Definitive Guide to Standing Out Before, During and After a Career Fair (Featured on Business Insider!)

Expert Author: Networking | Professional Branding | Interviewing | Career Development

Business Insider

Contributing Author: Networking | Professional Branding | Interviewing | Career Development

Poly Pak America

Hired as an Account Executive tasked with developing new business in addition to growing account base, revenue, and profits. Brought on to bring outside perspective on new and established sales practices as well as develop marketing strategies for product development, campaign direction, and sales focus. 

Digital Marketing Manager responsible for the implementation of all digital marketing initiatives including Social Media and E-Commerce copy, optimization, analysis, project management, and conversion tracking. Concurrently streamlined PolyPak America’s digital footprint by updating and organizing outdated information to create multiple avenues to engage potential customers and drive traffic to PolyPak America’s main website www.polypak.com. 

Initiated article marketing campaign through “The Poly Bag Pro” blog and EzineArticles.com. Created highly targeted content articles focusing on poly bags and the plastics industry to develop brand awareness and understanding of PolyPak America and its products by directing qualified traffic to www.polypak.com.

PolyPak America is the west coast’s foremost source for custom printed poly envelopes, mailers, security, and heavy duty poly bags. They have been extruding, printing and converting film for over 40 years.

Account Executive | Digital Marketing Manager | “The Poly Bag Pro” | B2B Sales

DocuSource, LLC

As an Account Representative and part of a new business sales team, I worked with Los Angeles area companies by introducing measurable cost reduction strategies within their organization’s document management operation. 

➧ 100% self-generated leads through cold calling, networking, referrals, foot prospecting, social media engagement, & personal branding. 

➧  Developed an active pipeline of ~400 accounts in the first 6 months on the team.  

SELECTED ACHIEVEMENTS:
✓ Cold called (~50/day) and foot prospected (~30/day) on small to medium sized businesses.

✓ Test piloted a new CRM system to be rolled out to the entire new business sales team. 

✓ Initiated, developed, and maintained a company social media presence via LinkedIn, Twitter, Facebook, & YouTube.

Account Representative | New Business Development | B2B Social Media Development | B2B Sales

Oakwood Worldwide

Oakwood Worldwide®, based in Los Angeles, Calif., is the leading provider of corporate housing and serviced apartment solutions through its two well-known brands, Oakwood® and ExecuStay®. Both brands provide move-in-ready furnished housing designed to meet the needs of business travelers on long- and short-term assignments. Oakwood has access to the largest selection of housing options and a presence in all 50 United States and more than 70 countries. ExecuStay is the preferred corporate housing partner of Marriott® International and is the only corporate housing brand where guests can earn Marriott Rewards® points for stays at any ExecuStay location in the U.S. 

➧ Cultivated and coordinated corporate and individual housing relocations on a local and national level. 

➧ Directly increased core account sales by more than 62% in 2007 and 97% in 2008; YOY. 

➧ Actively managed availability and inventory of 90+ apartments at 12 upscale properties in Los Angeles, valued at $250K monthly rent spend. 

➧ Averaged 100+ closes per month compared to a peer average of 69. 

➧ Built a reputation of prospecting for greater B2B opportunities while up selling existing customers. 

SELECTED ACHIEVEMENTS:	
✓ 2007 Killer Closer award
✓ 2008 Presidents Club 
✓ 2009 Customer Service Superstar award

Account Coordinator | Property Management & Real Estate Industry Expert | Strategic Partner Resource

Gavin Espinosa's Black Belt Academy

Head instructor and 2nd degree Black Belt in Tae Kwon Do. Directly responsible for managing programs to develop and enhance physical conditioning while focusing on improving mental attitude for children and adults ages 3 to 72. 

➧ Coordinated, performed in, and managed rank testings, tournaments, and demonstrations. 

➧ Recognized, recruited, and mentored promising color and black belt ranked students for leadership roles. 

SELECTED ACHIEVEMENTS:	
✓ 2002 State Champion
✓ 2002 World Championship Ranked

Head Instructor | 2nd Degree Black Belt

How much does the average eviction cost you? $3,500? $5,000? $10,000?

What about fraud? 

Fraud in the residential real estate space has grown substantially over the last few years. Digital-first interactions between landlords and tenants skyrocketed during the pandemic, and while there are advantages to this, it has opened the door to more fraudulent applications. 

Evictions are difficult and expensive as it is, imagine adding synthetic fraud into the mix and trying to evict someone that doesn’t even exist. 

I can help you catch more fraud earlier in your leasing process. 

Have questions? Reach out:

☎️ (310) 597-9770
✉️ Johnny.Bravo@SentiLink.com

Specialties: Synthetic Fraud | Fraud Detection | Fraud Prevention | ID Verification | Tenant Screening

Disclaimer: The opinions and views expressed here are solely my own and do not necessarily represent the views of my employer. Any information provided is intended for general informational purposes only and may not be suitable for your specific circumstances. The information presented may also be subject to change and may not be up-to-date. Therefore, you should not rely on this information as legal, financial, or professional advice. Please consult with your own legal or financial advisors and abide by all applicable laws, rules, and regulations related to your situation.

Tomorrow is January 1st.
2026 is here.

And right on time, resolutions are getting claimed.

→ Work out more.
→ Eat better.
→ Be more present.
→ Go back to school.
→ Take a trip.

Here’s what most people don’t notice.

These resolutions aren’t forward-looking.
They’re reactions to 2025.

They’re built around what you didn’t like.
What you missed.
What you want to undo.

That framing matters more than it seems.

When your goals are anchored to last year’s regrets, you quietly cap what you aim for.

Try a different approach.

Flip the timeline.

Ask yourself one question and let it do the heavy lifting:

“At the end of 2026, looking back, what would I have needed to accomplish to consider this year a success?”

Not what you want to stop doing.
Not what you’re correcting.

What you’re intentionally building toward.

That shift changes how you set goals, how you spend time, and how you make tradeoffs.

Most resolutions fail because they’re reactive.

Better ones are designed from the finish line back.

Frame forward.
Then let the year support it.

#2026 #newyearnewyou #success

Johnny Bravo🛡️🏘🛡️

Screening & Fraud Strategy Leader | Transforming Screening, Compliance & Risk Prevention Into Defensible Processes That Build Trust | 20+ Yrs in Housing & PropTech | Product Strategist @ Rent Butter

This caught my attention immediately.
Not the card. Not the message inside.
The envelope. ✉️

Someone took the time to handwrite our family name. Clean. Intentional. Personal.

It would have been faster to print a label.
No one would have complained.
Most people probably wouldn’t even notice.

But I did.

And once you notice things like this, you can’t unsee them.

Small details signal care.

Care signals intention.

Intention is what separates forgettable from memorable.

It’s rarely the big gestures that stand out.

It’s the quiet ones that prove someone was paying attention.

That’s usually where differentiation actually lives.

#handwritten #personalization #differentiation

Habits don’t always fail because of discipline.
They fail because we start them at the wrong time.

But the good news, with 2026 underway, is that many people are tapping into a powerful behavioral pattern known as the "fresh start effect".

While many folks implement this concept unknowingly, I was first introduced to it from a book I’ve now read multiple times, and will again in 2026 → When by Daniel Pink.

In it, Pink highlights research showing people are more likely to initiate goal-aligned behaviors immediately after a "temporal landmark":
 
→ A Monday
→ The first of the month
→ A birthday
→ The start of a new year

These moments work because they create psychological separation:
→ “Old me” made the mistake
→ “New me” makes the decision

That’s why:
→ Gym attendance spikes on Mondays
→ Savings goals start on the 1st
→ Resolutions feel easier in January than in November

This isn’t motivation.
It’s design.

If you want a habit to stick, don’t ask how hard it will be.
Ask when it should begin.

The right timing lowers friction before willpower is ever tested.

Start on a day that signals change → not one that just happens to be open on your calendar.

Timing isn’t a hack.
It’s leverage.

By the way → When also gives you science-backed permission to nap (when timed right).

I highly recommend you check it out. 

#newyearnewyou #start #newyear

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In our family, games are a constant event. 
Board games, word games, puzzle games, hippo games, and yes, even some video games. 

It’s a tradition my wife and I started even before we married, and it’s grown into a cornerstone of our family time together.

In our household we play a lot of:

- Uno
- Hungry Hungry Hippo
- Rummikub
- Chess
- Checkers
- Monopoly
- Sequence
- Battleship
- Gin rummy

Games bring people together in a way few things do. 

They teach strategy, patience, problem solving, and sometimes how to lose gracefully.

They can even help with the basics. 

And every game has multiple layers to it. 

Take Monopoly for example. 

All three of our kids are learning money management, negotiation strategies, cost benefit analysis, and a whole lot more.

For us, it’s more than just playing a game though, it’s about creating moments of connection that last long after the board is put away. 

Does your family play board games? What’s your favorite game?

#familyday #parenting #boardgames

I’m excited to meet you, 2026.
Not as a reset.
As a build.

→ Clear priorities.
→ Fewer distractions.
→ Decisions that compound instead of distract.

No reinvention.
Just better execution.

#newyear #mindset #LFG

Time + Pressure. It’s how diamonds are made. 💎And it’s how progress happens in #multifamily.

Big change rarely shows up overnight → not in operations, not in occupancy, not in fraud prevention or screening.

Because real progress doesn’t come from one big overhaul → it comes from small, consistent gains that compound over time.

→ Tightening screening workflows.
→ Improving data quality week after week.
→ Training onsite teams to spot red flags earlier.
→ Reducing false positives/negatives one case at a time.

Each gain might feel small in the moment.

But given time and the right kind of pressure, those small steps become something unbreakable:

Like a screening process that’s not just faster or cheaper, but defensible.

It becomes something solid.

Something valuable.

Something built to last.

Time + Pressure = Progress.

Keep applying both.

That’s the diamond standard our industry should be aiming for. 

It’s the one we are. 

#multifamily #screening #defensibility

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