John Pastor, Esquire's Linkedin Analytics

Tired of slashing prices just to attract customers? Every time you discount, you're cutting into your profits—and training customers to expect lower prices. What if I told you there's a smarter way to grow? Yet, I have found that businesses fail to grasp the damage inflicted on their gross profit. Rather than discounting their products and services, they should stand out. Stand out by being different. Add value to your brand. Add marketing incentives. Keep your profit intact. Research tells us that customers can become conditioned to wait for discounts, reducing overall sales volume over time and damaging long-term profitability. Hear me out. It is a race to the bottom! There had to be a better way. I wanted to live in opulence and abundance. Whilst other kids wagged from school, I wagged from home. I spent my weekends at the beach. I searched for ways to stay away from home for as long as possible. I would leave early in the morning and return before it became dark. It was on these long days I stumbled across the principles of value-adding. I started organising events at high school. I focussed on the best talent to create memorable events. Instead of offering discounts, I hired the best bands possible to ensure exhilarating performances. I even recruited my high school teachers as bouncers, paying them with slabs of beer. These events became popular and successful, not because of cheap tickets, but because of the high value and unique experiences. Every weekend I would escape into my personal wonderland. I would later discover that I earned an “Honours Degree in Street Nous”. This escapism taught me the importance of adding value rather than discounting. I started to develop my own rules to live by. My own values. As I grew older and started my own family, these values stayed with me. This is the fastest way to make more money more often. Show me the money. I may not have $1 million in the bank, but I certainly have developed the mindset of opulence and abundance. Today I want to show you how you can create an opulence and abundance mindset. Revolutionise your marketing strategy. ZIG when your competition is zagging. STOP discounting. Value-add! Become insanely profitable. By the way…Did you know that a 10% discount on a product with a 20% margin means you have to sell twice as much to make the same amount of money? Do the math. Book a 30-minute call to find out more - https://24hoursinsydney.com.au/calendar/ Call me at +61414983091 or shoot me an email at [email protected]. Let's create opulence and abundance together.