Ketchum

Helped to grow a new digital discipline within the established agency structure that had not existed prior
Hired and led a team of strategists, analysts, and client experience managers, designers and writers to service Ascension health care the largest faith-based non-profit health system in the country.
Championed the creation of digital marketing processes and deliverables across strategy, account management, creative and analytics
Led the creation and implementation of processes for briefing, collaborating, reviewing and approving digital content for social media, blogs, websites, and traditional marketing channels 
Participated in and led new business engagements developing the strategic approach, pitch concepts, and the overall proposal
Established a thought leadership discipline with the digital team creating a dedicated trends team as well as a weekly newsletter that has grown to 500 internal and client subscribers in less than 6 months purely through word of mouth and quality content
Helped clients identify the core elements of their brand truths and translate those into marketing through primary and secondary research
Led customer journey mapping exercises with clients informed by research to help them understand how their consumers think, feel, decide, and behave at varying points in their experience it the brand
Initiated, led, and created holistic digital strategies for clients that included content marketing, SEO, social, digital, website, e-mail, mobile app, and traditional executions.
Managed a team of 4 direct reports and acted as one of the two primary leaders for a cross-functional team of more than 30
Provided operational counsel helping clients uncover process roadblocks, evaluate and select new tools, and govern their overall digital business more effectively

Vice President, Group Manager

That Random Agency

Co-founded the agency in 2020 to provide an alternative to overly complex, hard-to-engage, and ego-driven agencies
Act as the senior leader for all strategic initiatives for the agency, setting vision, purpose, and values that shape all work delivered
Lead business strategy alongside CEO to determine fit for clients, partners, and employees within the larger business approach
Drive internal and external processes through a constantly iterating approach that is never satisfied with good enough
Help establish our overarching agency approach to strategy, creative, analytics, production, and account leadership
Lead product development by constantly obsessing over the needs of our clients and prospective clients and creating solutions that can help meet and exceed those needs
Manage P&L statements to ensure the business's financial health and determine staffing needs
Help to create career paths for employees and provide new ways to keep them engaged and growing while still servicing our clients

Co-Founder & Chief Strategist

FordDirect

Develop and lead a world class set of digital and social media products that help drive Ford and Lincoln dealer businesses
Negotiate and Manage vendor contracts
Council dealer and Ford clients on social media and reputation management 
Drive local and on site SEO excellence alongside internal website and vendor teams
Responsible for P&L, winning new business, and managing defection across more than 4,000 SMB clients
Drove organizational change in both operations and strategy through disruptive leadership 
Drove cultural change in a quickly evolving organization through direct communication and strategically sound best practices
Act as SME for social media consumer behavior research and understanding how to translate that to client business objectives
Oversee the strategy and execution of a digital video platform for Ford and Lincoln Dealers
Lead complex technology projects from concept to completion managing rapidly changing priorities and short timelines
Lead and manage vendors using a pragmatic product management approach

Director, Product 

Weber Shandwick

Acted as strategy lead for all Chevrolet social strategy
Counseled clients on best practice, new capability, and changing landscapes
Researched audiences, developed briefs, and briefed creatives to develop award winning creative 
Collaborated with collective PR, digital, and traditional advertising teams to drive an integrated vision and approach of the Chevrolet consumer translated into an omni channel approach
Lead the relaunch of Chevrolet's influencer strategy including defining key metrics, selection criteria, and deployment process
Advised senior clients on shifting landscapes successfully shifting the creative strategic approach in social media to focus on a contextual approach to product discovery
Lead a team of analysts ensuring expert insight development and activation of data to deliver better creative
Consulted on the overall social point of view of the agency including tools, tactics, and processes
Acted as social SME for many needs outside of assigned client work within the North Central region.

Vice President, Planning- Lead Strategist Chevrolet

Search Optics

Oversee holistic content strategy for all Search Optics clients. Regularly interface with C-level executives to consult on their digital marketing needs as they pertain to content creation, social media, and SEO. Lead and mentor a team consisting of Community Managers, Social Strategists, SEO strategists and analysts, Content strategists, and Local Search and Reputation Management analysts. Contribute to new business pitches by providing strategic direction, developing pitch materials, and presenting to prospective clients. Act as the content strategy SME and assist in developing the product and service offerings that grow the company while also delivering real results to clients.

Director of Content Strategy

At Search Optics I lead a team of highly talented social media marketing professionals that help bring state of the industry solutions to our clients. One-to-one engagements and providing value to the audience are key tenants of success in social media and we aim to deliver that customized and personal touch every day.

I'm the new guy. More to come.

Associate Director Social Media

Kelly Services

-Overseeing the global social media presence of Kelly Services
-One of LinkedIn's Top 10 Most Socially Engaged Recruitment Companies for 2015
-Interfacing with internal stakeholders to drive business results in the social media space
-Managing vendor relationships and reviewing new vendor capabilities
-Creating strategies for community management, social advertising, employee advocacy, social selling, and social to digital integration
-Developing and recommending strategic direction for Kelly Services social media efforts in Europe and Asia Pacific markets
-Managing budgets to optimize return on marketing dollars through social media
-Pioneering next level applications of social media for the recruiting industry in both B2B and B2C verticals
-Assisting managers of Science, Technology, Engineering, and Medicine in building their personal brands as thought leaders within the recruiting space through social media initiatives and campaigns
-Training country, vertical and product teams in the use of social media to drive their business objectives

Manager, Global Social Media

Ignite Social Media

- Oversee content creation for Ram Trucks, FIAT, Jeep, Apothic Wine, Evite, Rocky Mountain Elk Foundation and BuySeasons brands.
- Manage a team of 5 Community Managers reviewing and optimizing content created for each brand
- Set content strategy for all client channels that includes
   - Establishing and refining voice
   - Determining what engagement strategies and tactics are right for each brand
   - Creating recommendations and strategies for paid support of content
   - Optimizing content posting cadence and timing
   - Content POVs and recommendations
-Coaching and teaching Community Managers to help develop copy writing skills, brand voice, and content strategy
-Acting as the main point of contact for all Community Management needs for clients building and maintaining relationships
- Leading crisis management and prevention for branded channels
- Acting as a source of thought leadership within the agency for both clients and prospective clients
- Contributing to new business and RFP requests and attending pitch meetings that lead to closing new business.

Manager, Community Management

- Create content that is shared with a Facebook fan base of over 900,000 fans daily
- Generate over 1 million impressions weekly 
- Cover live events across the country including, video, photography, and written coverage
- Manage the largest OEM truck Twitter handle with over 65,000 followers
- Regularly publish posts on the Ignite Social Media blog which is regularly ranked one of the top in the country
- Appear in videos that have earned more that 27,000 YouTube views
- Pioneer new social media techniques and technologies for my clients. Including: Vine, Instagram video, Facebook, Twitter, and many more

Senior Community Manager

Big Fuel Communications LLC

Managed the social media channels (Facebook, Twitter, YouTube, Google+) for the Cadillac division of General Motors. I was responsible for creating content, monitoring channels, channel strategy, and implementation. During my time working with Cadillac the Cadillac Facebook page saw more than 100% growth in nine months.

Community Manager

Velocity Direct

As a marketing consultant with Velocity Direct I regularly interacted with clients, managed projects with tight deadlines, and offered advice on both traditional and digital marketing strategies that delivered real results to their bottom line. Specializing in print, direct mail, and qr code mobile marketing I was able to create plans for clients that would allow them to hit every contact point with their consumer.

Marketing Consultant

Out of your Mind Marketing

Out of your Mind Marketing
-Monroe MI
-
-Actively prospected and secured clients
--Developed marketing plans that included graphic design, media buying, and campaign
creation
--Coordinated projects involving more then one client that were mutually beneficial for
all parties
--Consulted clients on current marketing strategies updating and streamlining them
--Advised clients on operational issues that affect the perception of their establishment
--Developed events and promotions for clients

Consultant

I'm here to act as a translator. To translate what your consumers want and need through a deep understanding developed through tailored research. At the intersection of data privacy and data driven decision making sits an inherent need to better understand what is important to our audiences. Now more than ever it's important to be deeply connected to consumer wants and needs and use those to build authentic brand stories that put your brand in context for the lifestyle of your consumer. 

Experience: Social Media Marketing for Fortune 500 and Global 500 companies including Fiat Chrysler Automobiles, Samsung, E & J Gallo Wine, General Motors and leading consumer goods manufacturers. Client work in automotive, beauty, consumer goods, technology, and food and beverage verticals. College coursework in Marketing and Professional Sales.

Specialties: social media marketing, community management, social media strategy, content strategy, SEO, social search, blogging, copywriting, digital brand building, social campaign generation, print marketing, experiential marketing, purls marketing, online advertising. Facebook, Facebook Insights, Facebook Advertising, Twitter, Twitter Promoted Products, Google+, YouTube, Google Analytics, Omniture, Radian6, Oracle Social, Salesforce Social Studio,  Sysomos, Hootsuite, Curalate, Expion, Sprinklr,  Pinterest, Instagram, Vine, Foursquare.

Taplio

John Patterson's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}John Patterson's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

John Patterson's Linkedin Analytics