John Lyons's Linkedin Analytics

Hi, my name's John and I am obsessed with marketing 🖐️ I'm not going to call it a passion, as I'm so tired of everyone claiming they are passionate about what they do (passionate about recruitment, really though?). But it is more than a job for me, and I bloody love it. I’m a practical, hands-on marketer with over 20 years experience helping brands and agencies make more money through applying proper commercially-focussed marketing. None of your fluffy nonsense, real hitting the bottom line marketing. As a Fractional CMO I can help scale-ups reach their next stage and funded start-ups go to market. As a Fractional Business Director (pretty much the CMO of agency land) I can help independent agencies grow through developing a distinctive market proposition and implementing effective inbound and outbound sales strategies, processes and tactics. I've worked with small brands you're unlikely to have heard or as well as global brands such as Deutsche Bank, Manchester United, LEGO and LG, and fantastic independent agencies such as ...Gasp! and The NDL Group to help them understand their opportunities and hit their commercial goals. I have co-founded, established and successfully exited two agencies of my own from the ground up, which taught me a lot about the commercial realities of a business and also that it's not something I fancy doing again. I can also offer training, coaching, mentoring, am an experienced public speaker, a former Non Executive Director and have taught Marketing and Digital Marketing at the National Film & Television School in the UK, guest lectured at LSBU and mentored through The Alliance of Independent Agencies. I also have a hat.