Thermo Fisher Scientific

• From a team of one, grew a creative team of four, establishing an in-house video agency
• Collaborated with Nobel Prize winners, CEOs, researchers, and engineers to tell stories in science and technology
• Developed scripts, creative decks, storyboards, and pitch ideas to senior stakeholders
• Drove creative strategy, enabling always on, viewer-centric, platform-relevant content
• Developed a deep understanding of storytelling in multiple areas: pharmaceuticals, biotechnology, materials science, clean energy, semiconductors, artificial intelligence, and general science communications
• Improved quality of content, leveraging the power of an internal agency to make quality at scale
• Review creative work and provide feedback
• Work closely with vendors to lead creative projects, delivering high-quality creative plans, directing, and guiding projects from start to finish
• Established in-house post-production operation, increasing capabilities
• Created footage repurposing system, enabling our high-end videos to fuel nimble productions, producing over 350 pieces of custom content annually
• Pushed implementation of AI techniques across the team, enabling supercharged post-production and creative development 
• Mentored creatives and helped grow skillset of team

Creative Team Lead - Video

• Pitch concepts to agencies and brands
• Write and direct video campaigns

Video Director, Writer

Laundry Service

• From a team of one, scaled to build a creative and production team of 10
• Tell stories in culture with NBA stars, musicians, artists, and creators
• Write, direct priority projects to create award-winning content
• Work closely with clients like Adobe, Jordan Brand, and Amazon over multiple years
• Manage the content spend for multiple clients, allocating over $3m annually – prioritizing funds to the most impactful campaigns

Supervising Creative Producer

Creatively and logistically lead video productions in collaboration with creatives and production managers. Act as the on-staff "filmmaker" for 247 Laundry Service. Receive briefs from creative teams, write scripts/outlines, make production plans, direct/produce on set, and lead post-production.

Director/Producer

Produce, video edit, and direct for a wide array of companies.

Director & Editor

Built two high-performing content teams with an emphasis in video, and developed thousands of multimedia campaigns from concept to delivery. I make award-winning videos, build creative teams, review work, mentor team members, establish and maintain content strategy, implement creative automation tools, guide clients, and generally make your content better.

Obsessively curious and a forever learner, I always challenge myself to jump into something new. It could be a Nobel prize winner, CEO, artist, or athlete - if a story tickles my brain, I can’t help but figure out the best way to tell it. 

www.johnpetrina.com

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