Schaefer

Schaefer is a boutique research and marketing firm that helps Specialty Food & Beverage companies grow reach their DTC growth goals by providing in-depth research, marketing planning, and detailed GTM playbooks.

YOU MIGHT NEED US IF:
👉🏻 You can’t afford for your GTM approach to flop when you’re launching a new initiative
👉🏻 You want to reach a new, untapped customer segment with an existing product
👉🏻 You’re expanding and entering a new geographic market with an existing product
👉🏻 You’re looking to develop and/or market a new product to an existing customer segment
👉🏻 You’re unsure if a market exists for a potentially new yet-to-be-developed product
👉🏻 You’re unsure (or unconvinced) where your highest potential growth opportunities lie

WHY SCHAEFER:
✨ A TEAM - Only senior-level talent. No bait and switch.
✨ Schaefer maintains a 98% client retention rate
✨ Top U.S. Market Research Company (2024, Clutch) 
✨ Top Marketing Strategy company (2024, Clutch)

Principal Consultant

John Schnett Marketing LLC

Fractional BizOps for growing, B2B tech companies; I help early-stage B2B founders and their teams get their team(s) get ready to grow. Providing assistance in three areas: Ops, GTM, & Special Projects.

Founder & Principal Consultant

ALGRTHM

First management team hire and Chief of Staff at Algrthm, an AI company working to build the world’s largest perceptual dataset via on-device smartphone sensors. I worked directly with the co-founders on a daily basis to create GTM positioning, product offerings, pricing, and sales strategy to pursue and secure the company's first commercial partnerships.

Director, Strategy & Operations

Handled

Co-founded the Experience Management team at Handled, an AI-focused relocation and home services startup (acquired by UniGroup in 2021); managed a team of senior-level experience designers and strategists who were responsible for creating Handled's suite of AI-powered digital booking tools.

Vice President, Experience

RevUnit

Co-founded the studio's first demand generation team following private equity investment in 2019; developed and executed a content-focused, B2B demand generation strategy and sales enablement program to grow qualified pipeline and revenue.

Director, Content Strategy (Founding Marketer)

Co-founded Fuel, an accelerator in Bentonville, AR that matches seed and growth-stage startups with Fortune 500 partners to create commercial pilot opportunities. Secured funding, initial partners, and sourced, recruited, and selected the inaugural eight startup participants in 2019; Fuel will welcome its 5th cohort in 2023.

Director, Strategy & Insights

Co-developed the strategy that led to the formation of a joint venture between the studio and one of its largest clients in 2019; a partnership that resulted in the formation of Handled, an AI-based relocation and home services startup acquired by UniGroup in 2021.

Senior Strategist

Led the studio's consulting and business development efforts; scoped, pitched, and won six and seven-figure product development contracts. Notable clients included Walmart, PetSmart, and Virgin Hotels.

Product Strategy Lead

Senior Product Owner

Rockfish Digital

Associate Director, Strategy

Digital Strategist

Insights Coordinator

Strategy Intern

Hi, I'm John.

I've spent my career in product, sales, and marketing roles leading special projects for companies of all shapes and sizes — from boutique consulting firms to Fortune 100 to early-stage startups. 

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What I do right now  →

° I'm a Principal Consultant at Schaefer, a boutique market research and marketing strategy firm

° Schaefer helps specialty food + beverage brands grow their business via direct-to-consumer channels

° Areas of focus: Market Research, Marketing Strategy, Go-To-Market Playbooks 

° Top Market Research & Top E-Commerce Strategy Company by Clutch (2024)


Non-businessy stuff →

• I live in Hawaiʻi and work in a greenhouse that I converted into an outdoor home office

• I’m a Gold Glove winner (best defensive player) in the Maui Adult Baseball League

• I help my partner run a craft cocktail catering business out of a 1991 Japanese mini truck

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Thanks for stopping by.

Taplio

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