Jo Janssen's Linkedin Analytics

🍺 Fosters Beer had a credibility issue. My solution introduced Fosters 1888 heritage story. 🥃 Jameson Whiskey had a relevancy issue. My solution was to launch Jameson Orange. Hello, I’m Jo and I transform the growth of brands: ↗️ Accelerating brands to new levels of growth, or ⤴️ Turning declining brands back to growth. My track record? Delivering +£20m p.a. profitable growth on brands. With passion. I’ve led notable brands like Cadbury, Walkers, Nestlè, Aptimal, Fosters, Guinness & Jameson, including Cadbury Twirl bites and Jameson Orange innovation launches and I love solving brands' core consumer challenges. I achieve significant brand growth by: ⭐️ Crafting and delivering strategies that work. ⭐️ Solving brands core consumer challenge (often not identified well enough, if at all) ⭐️ Executing the fundamentals of marketing brilliantly. “Jo worked relentlessly to turn around the cider brand portfolio at C&C, specifically on Magners and Orchard Pig and delivered exceptional market share performance. It has been a tough job with tight timelines and a plethora of key deliverables. Jo has done an outstanding job moving our cider brands forward. Strong positioning, brand identities and campaigns, innovation pipeline and strong relevant plans. Jo has strong visions and puts that vision into action that drives impressive growth”. Lucy Henderson, Marketing Director at C&C Group. My rare combination of high scores in all four colours is what makes it different to work with me. Working with me means getting someone who can cut through and take your brands to new levels of profitable growth: my brand & team transformation skills come naturally from my Insight Discovery (DISC) personality profile. 🔴 drives my strong vision & results orientation. 🟢 drives my people development & compassionate leadership style. 🔵 drives my insights & number proficiency skills. 🟡 drives my inspiration and creativity. “I’ve known Jo from our Heineken days. At Pernod Ricard UK she led Jameson. Jo’s experience was invaluable in steering the team through change; hitting the ground running in terms of team & agency stewardship, ensuring key projects were delivered on time; including the launch of Jameson Orange. She is a strong strategic marketing leader, balancing the long-term view with pragmatism and tenacity to deliver excellent work”. Fiona Curtin, Global Planning & Communications Director – Jameson @ Irish Distillers at Pernod Ricard. I would love to chat about your brands, their performance and challenges! DM me and let’s chat.