Katie (Jokipii) Cowan's Linkedin Analytics

Katie is a driven, curious, and solution-oriented marketer with 13+ years of brand and performance marketing leadership experience across the client, consulting, and agency side, having worked at leading consumer brands like Dollar Shave Club. She believes in the power of intentional storytelling through data and creativity to influence for good. Some areas of expertise include: • Integrated Marketing Strategy • Media Planning and Buying • Media Channel Expansion • Growth and Acquisition Marketing • Brand and Product Marketing • Team and Agency Management • Ad and POE Testing and Optimization • Partnerships • DTC • Audience Segmentation • Creative Briefing and Management • Brand Health and Consumer Insights • Analytics Featured in: • IAB OTT Playbook - December 2019