Jolien Demeyer

Jelloow

Power Your Marketing with Data-Driven Insights

In today’s fast-paced market, understanding your brand’s position is crucial. 

Jelloow combines advanced AI with in-depth data analysis to help companies like yours bridge the gap between internal perceptions and market reality. By joining our beta, you’ll gain early access to a powerful tool designed to fine-tune your marketing strategies, giving you a competitive edge.

Founder Jelloow

Marketing Scaleurs

Are You a Marketing Sca-leur? An entrepreneur who wants to scale his or her marketing team?

Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality. For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. 

But bigger doesn’t have to mean slower or less effective. By scaling your marketing operations, your growing marketing organization can stay lean and agile while continuing to deliver campaigns that impress customers and fuel business growth.

Founder Marketing Scaleurs

MyCataleya Apartments LLC

Shorewalk Vacation Villas is more than just a place to stay.

The community offers a wide range of on-site amenities.
Look forward to waking up and enjoying the comforts of your own home away from home and step outside to 30 acres of fun and excitement. Shorewalk is bringing paradise home.

Co-Owner

Scio Network

Scio means "Knowledge" in Esperanto. It comes from the Latin verb scire (to know, understand).

We leverage a growing community of dynamic professionals to provide advisory services to design, implement and evaluate projects in the fields of public administration & digital transformation, entrepreneurship & innovation, agricultural development & agribusiness, and higher education management.

Co-Founder

CHD Expert

Building a Scalable Marketing Plan: 
- Ensured that the marketing & strategy processes are scalable, and determined which marketing efforts are generating a positive ROI, and cut back on what’s not working as well
- Created a “Market Expansion” Toolkit and automated lead nurturing to build relationships with customers through helpful emails, follow-ups, social media engagement, etc.  This with a highly targeted messages to the right leads and shorten the marketing cycle
- Leveraged marketing automation tools & workflows. This to streamline repetitive tasks, cut down on errors, and execute faster.

Global Scaling Marketing Director

Lantmännen Unibake

-	Managing a $100m category for retail and foodservice portfolio, throughout North and Central America and the Caribbean Overseeing a $1M budget with P&L responsibility.  
-	Lead the development of the annual marketing plan for the brand or category of brands, including building of the annual business plan to ensure growth targets are reached
-	Lead the development of the innovation strategy informed by brand architecture and demand spaces
-	Ensure development of innovation pipeline, including whitespace innovation to deliver sufficiency of growth
-	Oversee full Idea to Market, delivery including go-to-market strategy
-	Partner with cross-functional teams to develop the quality and renovation strategy
-	Research, analyze, and monitor competitive environment for potential M&A opportunities
- manage digital marketing projects and campaigns, incl SEM, keyword research, and email marketing 
- Oversee maintenance of three websites, incl SEO
- Utilizing CRM analytics software and providing market insights to monitor and optimize performance 


Achievements: 
-	Implemented an integrated, multi-channel print, catalog, web and direct marketing / year campaign, resulted in a 4% volume yearly increase and EBIT growth 
-	Orchestrated the successful launch of digital campaigns, including a company blog and direct marketing, and increased web traffic utilizing SEO, SEM, Google Analytics and content strategy

Senior Category and digital Manager

-	Managed relationships with >30 countries, overseeing various product lines & categories, with 48m EUR in sales
-	Directed team of 3 export coordinators
-	Formulated short and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives
Achievements: 
-	Grew sales from 42m EUR to 48m EUR, and a strong growth in EBITDA 
-	Expanded client base in two years by consistently delivering goal-surpassing sales results and ensuring client satisfaction 
-	Closed new large accounts, including a 3m EUR win

Export Manager

-	Managed a 150M EUR bread, sweet, fast food and savory category for foodservice overseeing a 1,5m EUR budget for Belgium, The Netherlands, France, Italy and Spain
-	Led cross-functional team to commercialize the rustic portfolio, with highly profitable new products and drove traffic to foodservice stores
-	Appointed member of  steering committee charged with analyzing commercial strategy (2013 & 2016) and redefining bakery footprint in Belgium after the fire, in cooperation with The Boston Consulting Group (BCG)
-	Wrote catalogs, guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively
-	Monitored and improved existing procedures with S&OP; identified and drove process improvement, carried out  root cause analysis and corrective action implementation 
-	Reviewed product portfolio quarterly to increase both SKU optimizations, profitability and new product speed to market
Achievements: 
-	Controlled 300k EUR product development budget, prioritizing projects that drove innovation
-	Developed and launched a new integrated, multi-channel print, catalog, web and direct marketing / Burger campaign that propelled sales to 8M EUR over 3 years within fast casual channel 
-	Researched new product possibility (rustic bread category), collaborated with cross-functional teams  and created campaigns generating 5M EUR in new annual sales 
-	Led a bread market launch of 40 products 
-	Received Award for ‘Best  Sweet Launch 2017’
-	Confirmation on rebuilding bakery in Belgium, and was elected as bakery of the future 2018

Senior Category Manager

-	Supplier relationship management, engagement and continuous improvement of supplier performance
-	Negotiated and prepared contracts with appropriate terms and conditions
-	Established buying procedures and processes to improve efficiency 
-	Build the foundations for the trading department

Purchasing Manager

Integration and gain knowledge about the business LU Benelux in the various facets of Sales and Marketing

Sales & Marketing Management Trainee

Want to enable 1,000,000 companies to make smarter marketing decisions through data-driven insights, and help 1,000,000 female founders to achieve more in their life #JustDoIt #FemFuel

Educational Leader & Entrepreneur
Startup Founder, Serial SaaS Marketing Manager, Mother of 1, Author

Jolien's vision is to enable companies and female founders to reach their full potential. 
- Jelloow, a platform that insists on using data-driven insights to help companies understand their marketing needs and match them with the right marketing partners. Because, why waste money on the wrong services, right?
- FemFuel, with already a track record of empowering over 150 female leader to achieve way more in their lives with. 

Oh, and she's also the co-owner of MyCataleya, a travel agency in Bradenton, Florida. 

Jolien proudly embraces her nerd status with a master’s degree from Hult International Business School and a certification in digital marketing from MIT. With a deep understanding of the global market and the digital landscape, she shares her wisdom in her book, "Think Big, Scale Fast," packed with success stories and best practices.

Fun Fact: She enjoys wine.

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