Jonah Katz

JK Growth Marketing

I provide strategic demand generation consulting and execution for startups and growth-stage companies across multiple verticals, specializing in building predictable revenue engines through multi-touch campaigns, conversion optimization, paid media strategy, and integrated marketing approaches. I work with companies to accelerate pipeline growth, improve lead quality, and optimize marketing operations infrastructure through comprehensive services including campaign strategy and execution, paid media management, marketing automation setup and optimization, lead nurturing program development, and cross-functional collaboration with sales and revenue operations teams.

Current and former clients include:
- Napster: http://napster.com/
- Renterra: https://getrenterra.com/
- Ty (Beanie Babies): https://shop.ty.com/?lang=en
- INCCRRA: https://www.inccrra.org/
- Bitfount: https://www.bitfount.com/
- Airtrain: https://www.airtrain.ai/
- QC Growth: https://www.qcgrowth.com/
- Coordinate HQ: https://www.coordinatehq.com/
- Supportiv: https://www.supportiv.com/
- Giant Propeller: https://giantpropeller.com/
- Lambda Chi Alpha: https://www.lambdachi.org/
- Bullpen: https://www.bullpenre.com/

Demand Generation Consultant

Persona

• Spearheaded targeted LinkedIn Ads campaigns for the Crypto vertical, achieving >5% CTR through strategic thought leadership content and document ad formats, generating 26 SQLs for Sales
• Developed SMB-focused marketing initiatives to enhance awareness of Persona's KYB/KYC solutions
• Co-launched the Liminal BEV Annual Report, establishing thought leadership and driving qualified lead generation
• Developed integrated campaign assets including SDR sequences, landing pages, and email nurtures to support lead conversion and campaign follow-up
• Evaluated third-party sponsorship opportunities and negotiated rate discounts for Crypto campaigns to maximize budget efficiency
• Partnered with RevOps to establish campaign reporting structures and performance tracking systems

Demand Generation Manager

Chorus Innovations

**non-performance related layoff**

• Optimized conversion funnels across the customer journey, delivering a 34% increase in overall funnel efficiency
•Executed targeted digital marketing campaigns for healthcare organizations, public health agencies, and community-based organizations
•Designed CRM infrastructure, automation workflows, and comprehensive reporting systems to enhance operational efficiency

Senior Growth Marketing Manager

Flex

Spearheaded B2B ABM and demand generation strategies, driving significant results in <6 months:
- Generated 1,200+ qualified leads translating to $1.9M in pipeline
- Achieved 21.6% lead-to-customer conversion rate

Implemented and optimized multi-channel ABM initiatives:
- Launched and managed targeted ABM programs using HubSpot for account tracking, engagement, and personalized marketing automation
- Executed data-driven paid marketing campaigns across Facebook, LinkedIn, and Google, tailored for target accounts via/ collaboration with Sales

Collaborated cross-functionally to enhance ABM and demand gen efforts:
- Partnered with Revenue Ops on lead qualification, routing, and ABM account selection within HubSpot
- Implemented A/B testing via Amplitude to increase conversions for ABM campaigns

Leveraged advanced marketing technology stack to drive ABM success:
- Utilized HubSpot as the central platform for CRM, marketing automation, and ABM campaign management
- Analyzed campaign performance with Amplitude, HubSpot analytics, and Google Analytics

Delivered strategic ABM insights and growth opportunities to leadership and Go-To-Market organization, focusing on account-level engagement and conversion metrics derived from HubSpot data

Tech Stack: HubSpot (CMS, marketing operations, workflows, automation), ZoomInfo, Amplitude, Google Analytics, Google Tag Manager, HotJar, Sigma

Sr. Digital & Demand Gen Marketing Manager (Partner GTM)

OneScreen.ai

- Increased website traffic by 30% and generated 50 SQOs and 15 Opportunities through strategic demand gen plans across multiple digital channels
- Spearheaded integrated marketing campaigns combining content creation, email nurturing sequences, and paid advertising tactics to maximize reach and conversions
- Crafted high-converting landing pages to enhance UX, solidify brand messaging, and optimize lead capture
- Built out a robust blog content strategy focused on leveraging SEO, providing value through audience insights/trends, and boosting organic engagement
- Managed paid media spend across search, social, and display to scale customer acquisition while maximizing ROAS efficiently
- Implemented lead nurturing programs, personalized messaging, and CRO strategies to optimize user journeys and lift conversion rates

Tech Stack: Apollo, ZoomInfo, GA4, Search Console, GTM, HubSpot,

Primer

**non-performance-related layoff**

- Grew qualified pipeline by 50% QoQ through optimization of product-led growth strategies, campaigns tailored to ICP, and experiments with messaging on owned channels.
- Project managed full marketing plan, including budget and mapping aggressive OKR goals.
- Boosted website conversions by 15% through ongoing CRO testing and enhancements in collaboration with cross-functional design and development partners.
- Worked with Product to better communicate new features and drive customer adoption via targeted content and campaigns.
- Managed SEO agency partners to increase the number of backlinks and domain rating.
- Tech: Webflow, Apollo, ZoomInfo, GA4, Search Console, GTM, HubSpot, SFDC, SEM Rush

Growth Marketing Manager

Upscribe

- Lead go-to-market activities for Shopify app launch, including page copy, layout, tracking, and inbound funnel optimizations.
- Managed content marketing campaigns with relevant agencies and partners.
- Built a content distribution framework to provide value through education at all points along the user journey.
- Managed agency paid advertising campaigns including search, social, and display.
- Collaborated with Product and Sales on customer feedback to better inform user journey and product/feature adoption.
- Developed and improved marketing operations, strategy, and reporting capabilities.
- Refined the company's product narrative and positioning against category leaders.

Senior Marketing Manager

Tapcart

- Developed, planned, and executed paid digital marketing strategies and demand gen initiatives with a particular focus on Paid Search and Paid Social.
- Led strategic, high-volume experimentation on key current and potential user acquisition channels.
- Worked closely with leadership to ensure consistent messaging throughout all digital marketing channels.
- Led development of user funnels and brand touchpoints for acquisition through retention.
- Coordinated with Product, Sales, and Customer Success to ensure consistency across messaging.

Digital Marketing Specialist

Giant Spoon 

**COVID-19 Layoff**

Brands: MassMutual, Square, One Medical, Pechanga Resort & Casino, GE, DC Comics, and San Diego Zoo Global.

- Strategy: I developed audience-based strategies designed to reach and pull audiences into the consumer journey, across all devices (Mobile, PC/Tablet, and CTV/OTT).
- Activation/Reporting: I established programmatic/ad-ops processes through every phase in the programmatic activation lifecycle: trafficking, management/optimization, and reporting/insights.
- Partnership: Led discussions and managed relationships with ad tech partners and outside vendors such as The TradeDesk, DoubleVerify, IAS, Roku, Hulu, Connatix, Tremor, LiveIntent, and many others to streamline industry inefficiencies and identify new opportunities.
- Education: Educated brands, agency media strategists, and junior associates on all programmatic-related topics while including data to highlight the role programmatic plays in the media mix.

Programmatic Lead

- Assisted Associate Director in utilizing programmatic capabilities to fulfill established upper-funnel to lower-funnel objectives
- Assisted in the development of audience-based strategies and audience models
- Helped establish the programmatic/ad-ops processes through every phase in the programmatic activation lifecycle: trafficking, management/optimization, and reporting/insights.

Performance Media Strategist

I supported day-to-day digital media (programmatic) management and reporting for Agency clients. Primary responsibilities involved supporting the team with paid social and programmatic campaign set-up and optimization. This involved working in the retail (La-Z-Boy) and automotive (Honda DAA) verticals. Finally, I contributed to agency-wide digital marketing/paid social initiatives and strategy.
- Developed programmatic strategy and case studies for new business pitches and internal distribution.
- Launched the programmatic and social corporate campaigns – all running through a DMP - along with sequential audience messaging and a robust frequency test.

Coordinator, Programmatic + Social Audience Strategy and Investment

Hey! Glad you're here :)

I'm Jonah - a demand generation specialist with expertise in building predictable revenue engines for Seed through Series D startups across multiple industries. Proven track record of generating $1.9M+ in pipeline and achieving 21.6% lead-to-customer conversion rates over 5+ years. Specialized in multi-touch campaign execution, conversion optimization, and strategic programs that consistently drive qualified lead growth.

Originally from Indiana, currently residing in sunny Los Angeles. I enjoy Chicago Cubs baseball and have a deep love for giving my friends gifts (even when they tell me not to).

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