Jonas van de Poel 🖋️'s Linkedin Analytics

Let's face it: 2025 is fast approaching, and your B2B SaaS content marketing is STILL focused on the type of tactics that arose over a decade ago or don't contribute to commercial goals at all... 🔐 Gate some downloadable content with email capture forms ⚙️ Generate a bunch of useless MQLs that aren’t ready to buy 🤺 Throw these over the fence to sales 🛌 Think your content marketing work is done here Or, even WORSE: 📚 Find a bunch of high-volume TOFU keywords in SEMRush/Ahrefs 🤖 Ask ChatGPT to write a blog post to rank for these keywords 😴 Publish something on your site that starts with "In the ever-evolving landscape" ⚰️ Top it off with a company page LinkedIn post + link to the blog 💀 Your entire team reposts that company page post to their personal profiles This. Stuff. Is. Dead. There's a NEW way to practice B2B SaaS content marketing. What does this have to do with me? I’m Jonas 🙋🏻‍♂️ Went from literary theorist, linguist and English teacher to copywriting content marketer magician. I’m currently working as Head of Content Marketing at Unmuted. Want to find out what the modern B2B SaaS content marketing playbook will ACTUALLY look like in 2025 and beyond? Shoot me a DM or get in touch at [email protected] 📧