WAY.so

Advisor

We started WAY to make managing everyones' IT insanely easy for all SMEs involuntary IT-managers. I left the company operationally in July 2024.

Co-Founder

Makers & Shakers

Makers & Shakers Mastermind

hubblr

Came to build a venture studio and ended up co-founding a new company.

Director Venture Building

Matchbase GmbH

At Matchbase we set out to make playing football as easy as going to the gym. We built an amazing team and a product people loved. Exited to FC Urban in 2022.

Some things I am proud of: 

Business building
- Built Germany’s first on-demand football club in Berlin, Hamburg & Frankfurt 
- Pivoted the business 180 degrees at the right moment
- Grew users and revenue by 25+% MoM 
- Raised our pre-seed round (just under 1M$) 
- Led an organization of 60 people (including 14 employees and 46 coaches) together with my partners and colleagues

People
- Interviewed a lot, hired some and designed onboarding programs for all  
- Established a culture of brutal honesty 
- Integrated a scheme of systematic feedback including individual development plans 

Product & Growth
- Implemented a growth experiment framework conducting hundreds of growth experiments
- Increased sign-up conversion rate from 3% to 18% acting as interim PM

Fails
- Decided to integrate old (Swift & Java) software within an entire rebuild (react native) and wasted months and a lot of developer nerves
- Rented an entire (slightly worn off) grass football pitch totally underestimating the amounts of water and care this freaking pitch needed (and of course the cost that came with it)
- Trapped in the „next feature fallacy“ far too often (thanks for helping us out @Andrew Chen)
- Launched a service without having decent analytics in place (because of speed) having no means of navigation through the foggy sea of finding product market fit
- Taking many decisions based on thinking assumptions were given

Co-Founder & CEO | Sold to FC Urban

digital kompakt

Led the companies advertising sales activities. Should have used the phrase „Podcast ads is like migraine - Stays in your head forever“ more. 

- Set up the companies sales environment (CRM, lead generation, cold outreach etc.)
- Led outbound & inbound sales activities
- Developed and established new advertising products (e.g. dialogue based „story ads“)

Head of Sales

Trendwerft - Agentur für Markenkommunikation

We started off because we just wanted to build something and ended up shooting films for Porsche. Also wrote a veeeery long business plan that nobody ever looked at again later because we didn’t know better.

Zum goldenen Hirschen

Never considered myself a great writer but always thought copywriters were the coolest people in advertising.

Copywriting

Building something with computers

Daring, caring & sharing optimist
I build and sell useful and beautiful things together with smart people.

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