Metrobank

First Vice President, Head of Digital Marketing and Omnichannel

Lead all digital marketing efforts of Metrobank, covering paid, owned and earned media including performance marketing, social media management, digital analytics, and content marketing focused on financial education.

Deliver strategic and relevant direct-to-client communications through the management and execution of innovative and data-driven marketing CRM.

Drive advocacy, governance and strategic application of experience design, champion design thinking across the digital product development cycle, and help craft the implement the bank's omnichannel strategy and roadmap.

Participate in driving business transformation, particularly in the adoption, integration and innovation of digital strategies and technologies across customer touchpoints.

Vice President, Head of Digital Marketing and Omnichannel

IIDM Certified Digital Marketer Program

Responsible for teaching various subjects on digital marketing, particularly on topics like online community management, social media strategy, social media analytics, social media customer care and social media crisis management. 

Includes development of teaching materials and presentations and sharing of relevant, up-to-date case studies, insights and key takeaways.

Subject Matter Expert

Digital Marketing Institute

Responsible for teaching various subjects on digital marketing, particularly on topics like digital and social media strategy, social media analytics, social media customer care and social media crisis management. 

Includes development of presentations and sharing of relevant, up-to-date case studies, insights and key takeaways.

Appier

Oversee all sales and business development efforts of Appier's A.I. marketing technology solutions in the Philippines.

Senior Sales Director

Bank of the Philippine Islands (BPI)

Lead all digital marketing efforts of BPI, covering paid, owned and earned media and includes initiatives and programs on social media, mobile, analytics and digital marketing technology. The role collaborated closely with Integrated Brand Marketing, Content and Communications, Electronic Channels and provided governance to other business units with digital marketing requirements.

Head Of Digital

Socialytics Inc.

Co-founded a social media marketing start-up that provides social media strategy development and implementation, social media monitoring and analytics reporting, community management and social media customer care to clients. Successfully exited and got acquired by AdSpark Inc., a wholly-owned subsidiary of Globe Telecom Inc.

Responsible for building and managing a young and dynamic team, spearhead new business targeting and acquisition, and drive and deliver revenue growth and optimum profitability for the company.

Co-founder and Managing Director

The Loop Digital Marketing

Responsible for the overall growth and management of The Loop Digital Marketing, a strategic full-service digital marketing agency that specializes in digital strategy and creatives. 

Build and retain a high caliber and motivated team.

Spearhead new business activity and develop and maintain strong relationships with clients. 

Drive and deliver revenue growth and optimum profitability for the company.

Managing Director

ThoughtBuzz

Responsible for the setup and overall management of operations in the Philippines for ThoughtBuzz, a regional social media monitoring and intelligence company.

Develop and implement the strategy and go-to-market plan covering marketing, PR and sales for ThoughtBuzz’s social media monitoring and analytics services to the Philippines.
 
Build and manage a high performing team of business development executives and social media analysts focused on growing the social media analytics market in the Philippines.

Work closely with existing clients from various industries and provide insights, recommendations and advice on three main areas of social media: monitoring and analytics, content marketing and crisis management.

Country Manager - Philippines

Yahoo!

Lead efforts to grow and deepen engagement of Yahoo!’s communities in Southeast Asia.  This included strategy development and implementation of community management across different products and business units and managing a team of community managers in Singapore, Indonesia, Vietnam and the Philippines to provide social media and community management support across the region.

Spearhead collaboration with key business units within the company, primarily Product Management, Product Marketing, and Customer Care to ensure all efforts are aligned to drive engagement and growth of our communities.

Managed community management support for key business units like Editorial, Sales, Marketing and PR to successfully identify opportunities and implement community and social media strategies for internal stakeholders and clients.

Lead Community Manager, Southeast Asia

Conceptualized and managed the community and social media component of the successful and award-winning “Purple Hunt” brand engagement marketing campaign of Yahoo! in the Philippines. This included the creative use of Yahoo! Answers, Flickr and Yahoo! Groups and Facebook and Twitter to create a viral effect for the campaign and to further engage Yahoo! users.  The “Purple Hunt” campaign eventually won a Gold, Silver and Bronze awards from the Asia Interactive Awards 2009.
 
Lead online and offline efforts to drive the engagement and growth of Yahoo! Answers, Yahoo! Groups, and Flickr in the Philippines, establishing positive relationships with power users, successfully co-organizing and supporting community-driven events and collaborating with marketing to increase market share and usage of all community-based services in the country.

Successfully identified opportunities and launched campaigns with sales for clients who wanted an engagement campaign with our communities.
 
Collaborated with product managers and customer care to evaluate user feedback and identify opportunities to continuously improve community services.

Community Manager, Philippines

Yehey! Corporation

Successfully launched Kaban Web and E-commerce Solutions, Yehey! 's SME web development arm and online payment gateway service. Lead its conceptualization, product development and overall business strategy, sales and marketing, and financial performance.

Pioneered community management and social media strategy in the company by establishing positive relationships with top bloggers in the country and helping organize blogger events for Yehey! and its clients.

Spearheaded the conceptualization, product development and launch of a Filipino question and answer knowledge-sharing service for Yehey! called PinoyHenyo.com.

E-Commerce Manager

I am very passionate with the unique ways technology is helping brands and companies connect and build positive relationships with people.

I have over 18 years of combined experience in product management, content development, and digital and social media marketing. I've worked with various startups, both global and local, and have had the opportunity to co-found a startup and successfully exit through an acquisition.

I am also a subject matter expert on digital and social media marketing, teaching for 2 educational institutions, conducting corporate trainings and giving talks in various events, both local and regional. 

Currently excited and inspired by continuous developments in fintech, martech, and the application of first principles thinking and human-centered design.

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