Datarails

VP Brand and Communications

FP&A Today

FP&A Today is the podcast for Financial Planning and Analysis. The weekly show dives  into the challenges and opportunities within FP&A, interviewing FP&A leaders, CFOs and other finance pros to give you the freshest insights and takeaways. Each week our top guests provide actionable advice about financial planning and analysis –  from career goals to navigating challenges, and powerful Excel tips. Our weekly show provides unrivaled insights for navigating FP&A.

Producer

CHEQ

Managing PR, content, digital marketing and communications for fast-growing AI SaaS company disrupting the ad verification market. Created numerous landmark whitepapers,  covered across industry events achieving coverage in the New York Times, The Times, Fast Company, AdAge, and CNBC.

Director Of Communications

Hacker Noon

Contributing Writer

Entrepreneur Media

LawGeex

Conceived and created award-winning content (including the global sensation AI vs Lawyers,)  Translation of technical and AI concepts into real world scenarios tailored to everyday audiences helped turn LawGeex into the leader in the new space of Legal AI, with inbound marketing generating more than 15000 leads.

SimilarWeb

Managing global PR and marketing activity across key markets in U.S, UK, India and Europe secured more than 500 media mentions a month and more than 20% referral traffic to SimilarWeb via news.

Head of PR and Partnerships

Ernst & Young

Managing teams and implementing PR and marketing strategy at global professional services firm coordinating teams and activity across our offices around the world.
Creating white papers, and managing  products and services in IT, high tech, fraud investigation, financial services big data, cyber security, and medical services. Developing and managing the Entrepreneur of the Year programme and World Entrepreneur of the Year across 60 countries.

Assistant Director, Marketing

Office of Fair Trading

Handling reactive and proactive, consumer and business news stories in 24/7 busy and high-profile government press office, involving press releases, PR strategies, crisis management, announcements, briefings and campaigns. Creating PR and marketing-award-winning campaigns.

Media Relations Manager

Archant

Editor at Hampstead & Highgate Express - prestigious news leader in London.

Reporter

VP of Brand and Communications: I have created award-winning content, branding, and lead-generation, transforming startups into leaders.

Datarails picked up 2 brand awards at The Drum Awards!

Bronze: Banking and Financial Services: How Datarails became #1 FP&A brand in the mid-market by Datarails
𝐆𝐨𝐥𝐝: Datarails: How we won engagement in the CFO’s Office (on LinkedIn) by Datarails

(Even as I manage more and more stuff in a fast-growing company) I have continued to prioritize creating fresh new content and ideas for the LinkedIn company page. It has proved the ultimate training ground and experimentation, providing real feedback from our audience. You get real insights and comments (good and bad). Though sometimes the content may seem silly even a meme has had a a lot of hours of research behind it ensuring it resonates  with our audience of FP&A and finance professionals. Much of this content has inspired bigger campaigns and activations. 

Thanks to our CRO and CEO who gave us the runway to try something different and the brilliant team I work with. 

Shame I couldn't go back home to London for the awards but thanks to everyone at the Drum and the brilliant Lynn Lester for her brilliant hosting duties.

Jonathan Marciano

datarails

fp-a-today

SVP at The Drum/Creator of workingclasstoworldclass.com/Keynote Speaker/Presenter

Emy (Emanuel) Nachimovskey

Secrets behind 7 (bizarre) activations for the Microsoft Excel World Championship

1. 𝐄𝐱𝐩𝐨𝐫𝐭 𝐭𝐨 𝐄𝐱𝐜𝐞𝐥 𝐇𝐚𝐥𝐟𝐭𝐢𝐦𝐞 𝐒𝐡𝐨𝐰 𝐦𝐮𝐬𝐢𝐜𝐚𝐥

The realization of a (slightly unhinged) dream: the first live half time show for finance teams. 

We produced a musical number: Export to Excel", where Datarails ambassador Bob Sheetner (aka FPandA) argues against all those who wish to bury Excel (to music)

[Costs: Upwork freelance composer
Lyrics from Datarails like: when life's not going well/ 
Export to Excel").

Reposted by Las Vegas X account| Covered by Forbes and The Register. 

Creative impresario Emy Nachimovsky (ran it all from Vegas) hiring Ed Gregory (ex- Blue Man Group + dancer + our very own Anna Yamashita. Coreographed by our Annette DeYoung!

2. 𝐇𝐚𝐥𝐟 𝐭𝐢𝐦𝐞 𝐬𝐡𝐨𝐰 𝐩𝐚𝐫𝐭 2: 

Finance and Excel influencer Grant Reknab (Your Average Finance Bro) aired his best skits with FPandA (panda) Bob Sheetner getting some 20,000+ views. Produced by Nora Chong

3. 30 𝐬𝐞𝐜𝐨𝐧𝐝 𝐄𝐒𝐏𝐍 𝐚𝐝 𝐟𝐨𝐫 𝐒𝐮𝐩𝐞𝐫 𝐁𝐨𝐰𝐥 𝐨𝐟 𝐅𝐢𝐧𝐚𝐧𝐜𝐞

Half-time ad for1000+ auditorium spectators and 17,000-strong ESPN audience. 

[the original highly-produced ad we did had too much sheet/shit puns for Disney-owned ESPN)  so a quick fix ad with our own Yonina Berman Andrew Mort, thanks to fast editing by Omer Yadgar]

4. 8 𝐄𝐱𝐜𝐞𝐥 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝: 1 𝐢𝐜𝐨𝐧𝐢𝐜 𝐣𝐞𝐫𝐬𝐞𝐲

Sponsored 8 athletes (thanks to our lawyer Nicole Veal for showing me what a sponsorship contract looks like). 

Winner Diarmuid Early wore our jersey all the way to being crowned #1.

[Kudos to in-house designer of the kits Noa Brosh:  2 weeks from design to production-about as fast as we could get athletes signed up]

*Highlight: these incredible Excel talents running through the "hype tunnel".

Diarmuid Early (Republic of Ireland)
Vincent Morin (Canada)
Washington Demicheli (Brazil) 
Nicolas Micot (France)
Nick Lowman(US)
Sergio Trifiletti (Italy)
Coby Dombrowsky (US)

5. 𝐌𝐞𝐝𝐢𝐚 𝐜𝐨𝐯𝐞𝐫𝐚𝐠𝐞: 𝐓𝐡𝐞 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫, 𝐅𝐨𝐫𝐛𝐞𝐬

Sizzle reel and a press release created immediately after the winner was announced late in Las Vegas. 

[The highlights reel did not get used but image used by 5-6 news sites]

6. 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐩𝐫𝐲 𝐄𝐱𝐜𝐞𝐥 𝐨𝐮𝐭 𝐨𝐟 𝐦𝐲 𝐜𝐨𝐥𝐝, 𝐝𝐞𝐚𝐝, 𝐡𝐚𝐧𝐝𝐬"

Took our "Save Our Sheets Protest" (with lines like 👆). It was among the footage for instance that CBC Canada used. Representatives from Microsoft, and many finance leaders, were seen with our placards.

7. 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 𝐂𝐄𝐎

(Nothing actually planned here) but 🍒 on top was Microsoft CEO Satya Nadella on X commenting on Diarmuid's success! 

[Diarmuid and this amazing community deserves all his praise!}

ROI: 
None yet (sorry to my CFO). But we had prospects say they loved/cringed what we did. & some upcoming ads filmed on the ground with team Datarails athletes. 

Thanks🤝 Financial Modeling World Cup for a great 2 days

taplio

Jonathan Marciano's Linkedin Analytics

Jonathan Marciano

Performance ScoreJonathan Marciano's LinkedIn Performance

Jonathan Marciano's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jonathan Marciano's Linkedin Analytics

Jonathan Marciano

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonathan Marciano's LinkedIn Performance

Jonathan Marciano's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Jonathan Marciano's Linkedin Analytics

Performance ScoreJonathan Marciano's LinkedIn Performance

Jonathan Marciano's Best Posts (last 30 days)