Jonathan Santelices's Linkedin Analytics

• More than 14 years of professional experience and currently specializing in business analytics and campaign management (esp. analytics based leads generation) with strong design skills on cards and retail campaigns plus international exposure in financial reporting, developing business processes, project management, automation and specifications in banking industry. • Strong ability to understand business requirements and model them into simple, consistent blueprints for campaign execution to generate more revenues for the businesses supported. • Understand real time marketing opportunities and its integration with analytic campaign designs. • Strong capabilities on senior management interactions, cross-business data management, and technology support teams to drive business goals. • Knowledgeable of different statistical softwares and relational database management system (i.e. Teradata, Oracle, SPSS, Eviews, VBA, SAS Base, SAS EG, SAS CI, SAS EM, TIBCO, SQL, JAVA, R, Python, Power BI, Tableau, Hadoop, Hive, Spark, Azure, Synapse, Data Bricks) for data modeling, product dashboard creation, campaign management and statistical analysis.