Jonathan Santelices's Linkedin Analytics

Seasoned professional with over 14 years of banking experience, specializing in statistical modeling, business analytics, and campaign management, with additional international exposure in financial reporting, project management, and automation within the banking industry. Proficient in translating complex business requirements into streamlined and coherent blueprints for campaign execution, resulting in increased revenue generation for supported businesses. Skilled in identifying and capitalizing on real-time marketing opportunities, integrating them seamlessly into analytic campaign designs for optimal results. Adept at engaging with senior management, cross-business data management, and technology support teams, effectively driving business goals and fostering collaborative relationships. Extensive knowledge of various statistical software and relational database management systems, including Teradata, Oracle, SPSS, Eviews, VBA, SAS Base, SAS EG, SAS CI, SAS EM, TIBCO, SQL, JAVA, R, Python, Power BI, Tableau, Hadoop, Hive, Spark, Azure, Synapse, Salesforce and DataBricks. Proficient in utilizing these tools for data modeling, creating product dashboards, managing campaigns, and conducting statistical analysis. Hold a Master's degree in Data Science and currently doing PhD in Data Science, providing a solid foundation in advanced analytics, statistical modeling, and machine learning techniques.