Alianza, Inc.

• Lead go-to-market strategy for Alianza’s Service Provider partners enabling sales teams to develop and accelerate momentum.
• Develop training programs, demand generation, and incentive model tactics for service providers.

Director: Service Provider Marketing

AT&T

• Lead go-to-market strategist for Voice & Collaboration portfolio in Mid-Markets and Small Business segment.
• Conduct independent market research to identify market trends and establish competitive pricing position.
• Lead cross-team collaborative efforts to optimize CX & SX, strengthen customer retention, and enable incremental sales volumes.

Lead Product Marketing Manager

• Lead and develop team of 11 Fiber Sales Executives and Technical Sales Consultants responsible for growing AT&T’s Business Fiber customer base across Arkansas and Mississippi.
• Maintain key relationships with largest customers to ensure customer satisfaction and identify sales opportunities.
• Coached and developed sellers to become #1 in participation in cybersecurity, edge computing, and voice sales.

Regional Sales Director: Mid-Markets Business

• Lead team of 14 Marketing Managers and Sr. Program Managers
• Develop comprehensive go-to-market strategy solution for direct and indirect sales channels
• Sales strategy implemented delivers 254% YoY growth in priority KPI (unit sales)

Associate Director: Business Field Marketing

• Lead strategist and program manager for AT&T Business Internet portfolio within National Business
• Facilitate and produce C-level sales & revenue reporting, and present results to company executives
• Co-chairperson for Business Advisory Council responsible for collecting feedback from sales field

Lead Market Development Manager

• Strategic advisor to external clients to execute on mutually beneficial sales & marketing strategies
• Cultivate go-to-market sales strategies through ideation, implementation and field execution stages 
• Partner with internal Demand Generation team to create and distribute custom marketing assets

Lead Marketing Manager - UBER & Lyft

• Responsible for business sales growth and strategy execution within 351 accounts 
• Ranked #1 in top business sales metric, gross unit attainment, in Central region – 2015 
• Mentor and partner in sales strategy development with nine Business Sales Executive peers

Business Sales Executive

• Develop and implement internal communication strategies with reach to ~1,200 retail employees 
• Partner with VP & GM to create and distribute executive communication
• Keynote speaker at the 2014 AT&T Retail Communications Summit

Market Communications Manager

• Retail Sales Summit Winner
• Manage, coach and train sales team of 25 retail sales consultants 
• Increase YTD overall store ranking from #54 to #5 in Arkansas/Oklahoma market
• Ranked #30 (out of 21,048) sales consultant in company

Various Retail Sales & Management Positions

Experienced Marketing & Strategic Development leader with a demonstrated history of working in the telecommunication and cloud communications industries. Skilled in strategic planning, business analytics, partnership management, consumer insights, C-level engagement, executive communications, program & project management, public speaking, business & consumer sales, Microsoft Excel, PowerPoint and Word. Exemplary professional with a Bachelor’s Degree in Marketing and Associates in Communications from the University of Central Arkansas.

Reflecting on #EnterpriseConnect2024, I’m thrilled to share my insights from this incredible UCaaS and CCaaS event! 

AI: The Game-Changer in UCaaS & CCaaS - Gen AI is transforming the landscape with its track record of boosting productivity and cutting costs in just 16 months. #GenAI #UCaaS #CCaaS

Employee Satisfaction Drives Customer Happiness - Gen AI’s agent assist solutions are proving to be the top application for enhancing work quality and customer service. #AgentAssist #HappyWorkforce

Customer First Approach - Efficient customer engagement remains the cornerstone of business communication solutions. #CustomerEngagement #BusinessCommunication

AI for Health & Morale - Implementing gen AI has shown remarkable benefits for agent well-being (lowered heart rates & reduced anxiety), leading to a more relaxed and efficient workforce. #AIWellness #EmployeeHealth

AI-Powered Meeting Summaries - The ability of gen AI to provide meeting summaries and action items is revolutionizing our approach to meetings and putting the focus back on the dialogue and interaction. #EfficientMeetings #AIInnovation

AI: Enhancing, Not Replacing - AI should complement CX and knowledge bases to improve operations without replacing the human element. #AIandCX #OperationalExcellence

Inclusive AI Strategy - Successful gen AI initiatives require cross-departmental collaboration, ensuring all voices are heard and onboard…from the beginning. #Collaboration #GenAIStrategy

Leadership in AI Adoption - CEOs without AI in their strategic plans risk falling behind. It’s time to lead and innovate! Find applicable use cases, understand how you want to measure success, and seek out a partner. #AILeadership #Innovation

The Importance of End-User Education - Proper training and support are essential for successful tool implementation and user adoption. #UserTraining #AdoptionStrategy

I'm excited to apply these takeaways and see where the journey of gen AI innovation in UCaaS and CCaaS takes us! 

If you attended, what were your biggest takeaways? 

Enterprise Connect Robin Alfonso Fred Miller Sam Cave Fazil Balkaya Bryce Cressy 🚀 Natalie Billson Yuliia Lytvynenko

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