Jonathan Hoffsuemmer's Linkedin Analytics

Product market fit isn't enough. Making something people want? That's table stakes now, the minimum entry for any company seeking growth in today's saturated marketplace. ‍ You could have the most innovative product, or the best service, but if your message doesn’t resonate with your audience, it’s all for nothing. You're stuck in the same competitive bucket. Your ideal customers are out there right now, scrolling through an endless feed of ads, posts, and notifications. And with every passing second, attention spans are getting shorter, and their ability to differentiate is at an all-time low. But here’s the thing – there’s a way to not only get noticed, but remembered. To not only attract attention, but to hold it, nurture it, and transform it into long-term customer value. How? It's called message market fit. Your audience has a mental filter that’s constantly scanning for messages that are relevant, valuable, and meaningful to them. Messages that speak directly to their needs, that make them stop scrolling, take notice, and think, “This is for me." When your message perfectly fits your market like a key sliding into a lock, that filter starts working for you instead of against you. Your message doesn’t just pass through – it gets flagged, highlighted, and pushed to the top of their mental inbox. Filtered in, not out. Suddenly, you’re not just another face in the crowd – you’re the face they seek out. The voice they can’t stop listening to. The name that keeps popping up in their conversations and thoughts. ‍ That’s the power of message market fit. And once you find it, everything changes. Your marketing pulls people in. Your sales pull people through. Your customers pull others along. ‍ Message market fit is demand generation at scale. Ready to get filtered in? → Newsletter: fltrd.in → Book: fltrd.in/book X: @hoffsuemmer