Jonathan Hoffsuemmer's Linkedin Analytics

Marketing executive. Author, Brand Signals. Ex health/tech consultant. _________ Brands are becoming invisible. The signal is fading. You've poured countless hours, late nights, and a good chunk of your budget into marketing, yet your message is lost in a barrage of buzzwords, a parade of promotions, a race to influence the influencers. It feels like you’re trying to whisper in a hurricane. You are not alone. Most marketers and brands are so busy trying to be heard that they’ve gone all in on more. But we live in an age of attention scarcity and cognitive overload. More isn’t the solution. Eight seconds. That's all you've got until your audience loses focus. Those meticulously crafted emails are just one of 121 delivered daily to the average inbox. Online, your window to connect shrinks to less than 3 seconds before they bounce. Bots consume 50% of your digital ads, never reaching human eyes. Consuming it all would be like asking your audience to binge-watch 16 movies. There's literally not enough time in the day. Brands need signal. Signals are filtered in, not out. Like a beacon, emitting a frequency only your target audience is tuned in to receive. Instead of fighting to be the loudest, you become the clearest and most relevant voice in the room. To achieve signal, brands must connect at three levels. - primal needs - reasoned action - social diffusion Primal needs reflect our ancient survival instincts. Helping us quickly find food, identify threats, seek shelter, and form social bonds. Reasoned action is where facts and logic come in. Helping us make informed choices based on the benefits we anticipate and our perception of what others expect of us. Social diffusion represents the tipping point of ideas. Helping us gain a sense of belonging, validate our choices, and discover new ways to express ourselves. This is how you break free from invisibility, connect with your audience on a deeper level, and get filtered in, not out. Signal is demand generation at scale. Are you ready to amplify yours? Subscribe to Sunday Signal for actionable insights. Visit 321signal.com Want the deep dive? Get my book, Brand Signals. Available June 17, 2024. DM 'Brand Signals' for a free copy. Cheers, Jonathan