Jonathan Keeling

edge.

Equity crowdfunding for the world’s best brands.

Clients include: Social Tip, Tallow & Ash, WatchHouse Coffee, BEAR, Naked Sprout, Disco, Northern Monk and more…

Founder

WineFi 🍷

The world has changed. It's time wine investing changed with it.

Fine wine is a fascinating asset class, but investing in wine has remained opaque, expensive and inaccessible. WineFi makes it easy to gain diversified exposure to the wine market, without the cost of using a traditional broker.

Non Executive Director

Crowdcube

I led a team or marketers and portfolio managers, taking Crowdcube through its next phase of evolution as a leading private investment platform.

I Ideated and led industry first partnerships with James Watt, Octopus Investments, Tax Scouts, Haatch & Fuel Ventures.

It was an incredible year working with a hardworking and dedicated team.

Chief Growth Officer

Responsible for campaign execution & Crowdcubes portfolio.

VP Commercial

Responsible for partnerships & the business case to hire a team to monetise interactions with Crowdcube’s portfolio.

Partnerships & Portfolio Director

Ideated, implemented and scaled our partnerships programme responsible for 30% of company revenue.

Head of Partnerships

WorkClub

I have known the WorkClub founder, Nick since school and we have worked on multiple ideas together. WorkClub was the idea that stuck and I thoroughly enjoyed supporting the business up until it’s acquisition by Upflex in Dec 2021.

Advisor

Pavegen

I was part of Pavegens founding team, originally joining as an intern. I led the commercial side from pre-revenue to £3M in annual sales. I closed contracts with some of worlds largest brands including Shell, Adidas, Westfield’s and Google. I also led a £2M crowdfund on Crowdcube.

Founding team, Intern to MD

Centrica

Summer graduate scheme, providing strategy recommnedations for the roll-out of SMART metering for a £1.5bn business unit within British Gas Business.

Graduate Associate

Research grant in partnership with the FAO, United Nations as part of my MSc thesis. I spent time in Italy, Rome at FAO HQ, and 3 months in Kabale, Uganda. The experience was nothing short of life-changing and Uganda is no doubt one of the most beautiful places on earth.

Research Grant

I'm the ex-CGO of Crowdcube, where I spent nearly a decade supporting some of Europes best founders and executing the biggest equity crowdfunding rounds of all time raising £1bn+ for 1000+ companies.

I'm now the founder of edge working with clients to deliver world class crowdfunding rounds. I started edge to channel my passion for working with amazing founders and helping them create category-defining brands.

I am a 2x TEDx speaker, a featured guest on various podcasts, and a regular panelist and speaker at global events on topics such as growth, innovation, and crowdfunding.

Get in touch: http://www.get-edge.co.uk/

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