Junction Sales

Help start ups and scale ups get to the next level with fractional sales and operations, specializing in:
- Developing GTM strategies
- Building sales playbooks
- Executive leadership
- Sales Coaching and Development
- Sales operations and process implementation
- Business Development
- B2B marketing
- Developing B2B newsletters
- Forecasting and budgeting
- Building a culture of action and accountability
- Entrepreneurial operating system EOS

Fractional Sales Leader

Landbase

Landbase is the world's first AI action model for GTM. With our all-in-one AI-powered platform, we combine several tools to automate your sales pipeline and generate high-ticket leads so you can focus on delivering exceptional service to your customers.

Landbase Channel Partner

Immigration.ca

**Note: I did not play a role in the sales practices of the law firm that is associated with Immigration.ca. 

- Lead the digital strategy and increased media revenue by 305% in the first 6 months, including bringing in Immigration.ca's largest partner, Scotiabank
- Lead a full SEO audit with a vendor which lead to discovering and fixing several technical issues, including an analytics issue that caused web traffic to be inflated and as a result the website improved its rankings and performance
- Established the companies first financial plan and strategy
- Created processes and implemented tools and systems to help create operational efficiencies
- Created 3 newsletters from scratch using Beehiiv and saw the subscribers and open rates grow to over 200,000 in 4 months
- Hired a world-class digital team to execute on our plans

Chief Digital Revenue Officer

Advisor

The Peak

- Responsible for revenue for all of The Peak's digital assets. 
- Increased our monthly revenue run rate by 321%
- Reconfigured HubSpot and established new prospecting sequences and strategies
- Helped increase the value of the business, which enabled the founders to sell to Zoomer Media

Head of Sales

Ratehub.ca

- Grew media revenue by 212% over 4 years by creating a direct prospecting strategy, improving sales operations, and creating new products
- Oversaw $8M in lead / referral revenue for our everyday banking revenue
- Spearheaded two rounds of price increases for our performance products in Everyday Banking driving a 15% revenue increase with no churn
- Established a full funnel sales process, a partner promise and rules of engagement for both our media and leads business
- Created new revenue streams for the organization, including implementing programmatic advertising, a referral agreement with a major vendor and a data syndication solution
- Successfully negotiated multi-year contracts with some major financial institutions in Canada
- Spearheading the revamped affiliate program covering all business units

VP of Sales and Partnerships

At Ratehub.ca we connect Canadians with financial products. We save them time by providing the best user experience and making it as efficient as possible for them to connect with the providers to acquire the products they are interested in.

Director Of Sales

MoneySense

- Improved overall profitability by increasing revenue 167% YoY through new business development, product development and strategic partnerships, while lowering costs through process efficiencies
- Managed the full redesign of the website through cross-functional team leadership, which lead to an increase in engagement and monetized traffic
- Grew editorial team from 1 to 5 full-time members and improved content output, quality and efficiency
- Developed the Editorial Code of Conduct 
- Lead the revenue strategy which included sponsorships, ads, and lead generation, as well as the content strategy, which included SEO-driven content, evergreen content and special interest publications 
- Created the revenue strategy which included sponsorships, ads, and lead generation, as well as the content strategy, which included SEO-driven content, evergreen content and special interest publications

General Manager

MoneySense is Canada's leading money lifestyle magazine with content for the beginner or the savvy investor. Together with our partners, contributors and editors, we strive to help Canadians make better financial decisions with actionable advice and take aways.

Interim General Manager

Kijiji, an eBay Company

- Grew the direct display revenue more than 100% in the last 2 years
- Grew the Jobs revenue 10% quarter over quarter for the last year
- Lead the release of a brand-new merchant selling platform, exceeding targets with new user sign ups
- Responsible for coaching and developing my sales team by ensuring I create an environment that fosters open and honest communication, the drive to succeed, and the willingness to always be evolving
- Created, implemented and executed a core strategy for the Jobs and Direct Display Team, including establishing minimum spends, setting success metrics, overseeing CRM management, developing business plans for each team member, and implementing SPIFFs
- Fundamental in selling through Admarkt - a brand new merchant selling platform; exceeding targets with new user sign ups
- Build relationships with senior-level executives at both direct businesses and small agencies
- Helped define Kijiji's sales story to connect and align value for our partners

Head of Direct Sales (Jobs, Real Estate and Direct Display)

Helping businesses reach their target market on the #1 classifieds site in Canada.

With 17 million unique visitors per month and attracting over 50% of the Canadian online audience, advertising with Kijiji offers an opportunity for businesses like yours to reach out to the customers you want at a crucial moment: right at the time they are looking to buy.

I lead the Direct Sales Team for Kijiji's Display Advertising where I:
•	Support direct report team members that includes outbound call reps and account managers by managing their needs, overseeing major client accounts, ensuring satisfaction of client requirements, and that their needs are at the forefront when developing solutions.
•	Drive brand affinity, help define and implement sales strategy and develop long-term client relationships within the industry, while leading and inspiring a committed staff.
•	Be a resource for the sales and marketing teams for strategic insight into the local market; geographical context and product industry.

Head of Direct Display Sales

CreatEng Cafe

- Started a creative writing and publishing company targeting English as a Foreign Language Learners
- Secured partnerships with schools around the world to participate in the competition
- Formed sponsorship partnerships with Grammarly and Oxford University Press
- Published five books

LinkedIn Canada

- Successfully sold recruitment solutions to small and medium sized companies across Canada by leveraging data insights
- Mentored Sales Development Specialists through strong leadership and communication skills

Talent Solutions Consultant

- Consistently amongst the top in the team with regards to success metrics 
- Promoted to a new role within a year

Sales Development Specialist

Worldwide Business Research www.wbresearch.com

Within the last 6 months:
•Sold the largest group booking in the history of ProcureCon events
•Promoted to Senior Sales for exceeding my 2012 sales goals by 35%
•Selected as the Project Leader for ProcureCon for Supplier Management
•Developed a Sales Campaign Plan based on the analysis of market research
•Wrote an informative and compelling Value Proposition for the event
•Set individual sales targets for each member of the team

On a daily basis:
•Generate revenue through delegate acquisition
•Write creative copy for marketing and email blasts
•Use concept selling and S.P.I.N. selling techniques to engage clients
•Establish relationships with senior-level executives from Fortune 500 companies by speaking intelligibly regarding the products we offer and assisting them in compiling a CBA in order to help them reach a decision
•Maintain a high level of KPIs.

Project Leader and Senior Delegate Sales Executive

- Experience building and leading teams, overseeing budgets, managing GTM strategies, and creating processes and operational efficiencies
- 10+ years of business development and sales experience including helping 2 start-ups exit
- 5+ years of experience in cross-functional leaderships roles, overseeing marketing, operations, content, and product

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