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👉 "When the customer wins, everyone wins” has been a driving force in my career. (And when I say customer, that could be a consumer or business buyer, patient, physician, member, guest, client, employee, etc.) As a seasoned marketing and customer experience executive with a track record of growing businesses and building breakthrough programs for top brands, I’m passionate about weaving together art (vision/storytelling/design) and science (data/analytics/technology) to uncover new human-centered opportunities and forge those crucial company-to-consumer connections, which elevate brand equity, revenue, and consumer loyalty. I bring to the table extensive experience developing marketing and business strategies, leading teams, and launching successful digital, phygital, brand marketing, and CX transformations while wearing various hats in-house, at agencies, or while consulting. My portfolio spans premier lifestyle brands (Mastercard, Godiva, Keurig, Bliss Spa, Madison Square Garden, Dunkin’) and leading health and wellness companies (WebMD, Enfamil, AbbVie/Allergan, Healthcare.com, TrustRx, Pivot Health). I’m obsessed with doing deep dives into consumer/industry insights to find possibilities for new markets, brand extensions, or innovative ways of attracting and engaging customers. I’ve had the good fortune of working with some of the best minds and brands in the business, and I love to bring that accumulated knowledge to companies who want to elevate their marketing efforts and build and expand long-term relationships with passionate, loyal customers. My formula for success: insights + strategy + creativity + data + tech + analytics + buy-in + collaboration + execution = customer delight + brand love + brand growth ✦✦✦ Let's connect / discuss: jondeaner@gmail.com ✦✦✦ Specialties: Strategy --> branding • business planning • creative • product • brand loyalty • sales management CX --> consumer research • experience design • CX measurement • journey mapping Platforms --> digital • bricks & mortar • phygital• social media marketing • events Retention --> email • CRM • loyalty • personalization • subscription • direct mail Performance Marketing --> digital strategy • websites • mobile • SEO & SEM • partnerships • online advertising Analytics & Data --> KPIs • A/B testing • segmentation • databases • insights Tech --> Google Ads • Google Analytics • Tableau • Facebook • Shopify • Salesforce • SFMC • Apollo.io Industries --> • retail • luxury • health/wellness • food & beverage • hospitality • DTC • B2B • B2B2C --- #opentowork
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