Persona Global, Inc

Mr. Gornstein has consulted on performance and communication improvement to companies such as IBM, Glaxo, Cathay Pacific Airways, Goldstar, and Hilton Hotels. His engagements have included initiatives in customer relationship management, multi-year strategic interventions to implement corporate cultural change, executive coaching, team building, and managerial performance survey.

In the 1970s, Mr. Gornstein served as a training consultant to the Danish Foreign Ministry. There he developed cross-cultural training modules for Danish professionals sent by the Danish government on overseas missions to over 30 foreign countries. Later, he was appointed director of European operations for a U.S.-based training firm. Based in Copenhagen, he managed more than 60 consultants from 12 European countries. Part of his primary duties was developing technology transfer programs.

During the 1980s and 1990s, Mr. Gornstein focused on developing Persona Global® into a global success. In the late 1990s, he joined Deloitte Consulting, where he served as lead partner for Educational Services for Deloitte’s Western Region for some time. At Deloitte, he led a number of global initiatives, including those in Customer Relationship Management (CRM), with a focus on industry leaders such as Siebel and BroadVision.

President

Jon Gornstein, Founder and President of Persona Global®, Inc., is an industry pioneer in the practice of change leadership, organizational alignment, and interpersonal communication. 

Mr. Gornstein’s career has integrated his two major interests: international business and human development. In 1980, he founded Persona Global®, with the premise that, if people in a corporation communicated more effectively, the corporation would have a better chance of achieving superior results. Since founding Persona Global®, Mr. Gornstein has partnered with the world’s leading consultants in corporate performance and leadership to develop a full range of training methodologies and metrics in organizational alignment, change leadership, and performance management. Persona Global®’s training and consulting intervention programs are now available in over 30 languages across 70+ countries.

“In a high-tech age where impersonal e-mails have replaced phone calls, I firmly believe that face-to-face meetings are even more important. You learn so much more when you can see a person’s reactions and ask questions. The ‘high touch’ approach enables us to be immediately responsive to our partners’ needs. Responsiveness is one of our core values that help us fulfill our brand promise,” says Mr. Gornstein.

Specialties: Mr. Gornstein travels continually, meeting with CEOs, business partners and governmental leaders to further develop Persona Global®’s business. He also meets frequently with more than 1,100 licensed and certified Persona Global® trainers and consultants around the world. He is also a frequent keynote speaker at major corporate and industry events.

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