3Victor

Consulting on and implementation of growth programs with founders of technology and service companies. Helping executive teams improve strategy, positioning, messaging, pricing, and sales/marketing channels to achieve growth.

• B2B2C BeautyTech platform: Improved pricing and sales process, increasing ACV to 2.6x, signed $272k in new deals in 8 weeks, and implemented company-wide KPI tracking. Advised founders on strategy and negotiation.
• B2B FinTech startup: Generated 74 opportunities through cold calling and email in 4 months. Advised executive team on sales management, processes, pricing, positioning, messaging, and marketing strategy.
• B2B Event Management SaaS: Generated 120+ investor and strategic partner leads in 8 weeks by reaching out to almost 3000 investors and competitors.
• B2B SaaS for CPG: Generated $493k in pipeline from SMB brands and $269k from agencies, validated cold calling and email channels, and attracted acquisition interest from multiple agencies.
• B2B SaaS for trend prediction: Created opportunities with major companies like General Mills and Nestle, launched a new campaign generating 39 leads and 5 qualified opportunities, and discovered highly effective outbound angles.

Founder

INGENO

SaaS development company. Successfully led revenue turnaround, achieving 80% growth in 3 years, 510% faster than the industry standard. This reversed a 12% decline in the previous three years.

• Signed tens of millions in revenue, managing over $50M in total pipeline value.
• Increased YoY signed revenue by 73.1% between 2022-2023, reaching eight figures in Jan '23 TTM
• Signed seven-figure deals with Series A-funded startups in Silicon Valley and large SaaS companies
• Diversified lead sources by reducing referral dependence from 100% to 59%, and increasing outbound (9%) and inbound (32%) channels.
• Led development of inbound channel that grew web traffic 1230% and generated hundreds of thousands in sales, dozens of opportunities and millions of dollars in pipeline.
• Built and led sales & marketing team: 2 marketers, 1 rep, and 1 account manager.
• Implemented qualification processes (BANT and later MEDDPICC) in HubSpot, improving deal focus and revenue forecasting accuracy.
• Recovered a lost client generating an additional $1.9M in revenue, and won a deal against a competitor priced 3.1x lower by leveraging credibility and trust.
• Developed sales and marketing strategy: revenue analysis, segmentation, personas, qualification criteria, and process.
• Reported results and strategy to CEO and Board.

Channels used: content/SEO, organic social, paid social, paid search, community, outbound, partners, and referrals.

Growth Consultant

Director of Sales & Marketing

PHOENIXX Web & Mobile Solutions

Funded services marketplace startup within the HoldCo. Led growth strategies, acquisition channels, and streamlined operations to maximize user acquisition.

• Lowered new user cost per acquisition by 74%
• Lowered posted listing CPA by 58%
• Increased listing conversion rate by 17%
• Increased match rate by 20%
• Designed and implemented marketing channel tests
• Installed pixels and conversion tracking for Google and Facebook ads
• Implemented competitive analysis, growth strategy, and user experience improvement reports

Head of Business Development & Innovation

Bonnie & Clyde Pet Goods

Brand of natural health products for dogs & cats started in 2015. Launched a new pet supplement after analyzing the category and determining competitor weaknesses, developing a unique formulation, and partnered with designers and manufacturers to create the brand. Raised equity and debt capital through private investors and the BDC. Brought the brand to market through variety of growth strategies (marketplace, influencers, direct sales and paid) and developed strategic partnerships with distributors. Our products are sold in Canada, the US, and Singapore.

• Grew listings to over 450 stores
• Grew revenue at 40% CAGR, 8x faster than the industry 
• Achieved a 76 Net Promoter Score, 4.5x higher than the median for companies
• Earned over 95% 4 and 5-star reviews online
• Built social following to over 30,000 followers

In 2019, the company was acquired by a private equity firm and returned a 36% annualized rate of return to early investors.

Founder (Acquired)

Xpertdoc Technologies Inc.

Document automation SaaS platform. Achieved 120% of quota; closed deals with banks, insurance companies, and professional associations; led sales training sessions on compelling storytelling and prospecting; executed 30 to 80 cold calls per day.

National Account Executive

LeddarTech

IoT sensor startup. Achieved 100% of quota; streamlined outbound sales process with a data-driven approach, split testing email templates to produce a 50% increase in evaluation kit sales velocity; successfully opened accounts with two major technology companies in the US.

Sales Development Representative

Canadian Armed Forces | Forces armées canadiennes

- Kabul, Afghanistan Op Attention 2011-2012, Transport Platoon; convoys with heavy vehicles, supporting close protection teams and joint operations with US military; advance promoted to Corporal and recommended for leadership course progression
- Calgary, Alberta 2013 flooding disaster relief operations
- Qualified for CFSAC national shooting competition in 2012
- Counter-Terrorist driving certification, training in small-unit tactics, CQB and unarmed combatives
- Top Candidate & Top Shot in Basic Military Qualification 2009

Infantry Soldier (3PPCLI)

I’m an entrepreneurial growth leader that has sold more than $23M of software, services, and physical products. Over the last decade, I’ve raised money, started and sold a company, built and led teams, and led revenue growth for companies in several industries.

I post videos at https://www.youtube.com/@JonCaldwell_

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