Amazon PPC Management

At AMZPPC we focus on sales growth. We're so confident we can grow your account we'll guarantee you a 20% sales increase in 90 days. 

Our average client YoY sales increase is 90%. Check out our case studies here https://www.amzppc.co/work

All our senior staff have over 10 years of experience on amazon both as service providers and as sellers themselves. This combined with our AI-based technology allows us to deliver huge sales growth so you can dominate your market. 

Book a free account audit right here to find out how you can sell more today https://calendly.com/amazonppc/discovery-call

Founder & Managing Director

40% Increase In Amazon Sales Within 60 Days with No Retainer From an Award Winning $100.000.000 Amazon advertising team

Jonny Golding is a UK university mathematics drop-out, who became a self-taught Amazon PPC Agency owner. He now has an ever-growing team of nine.

His tried and tested Amazon PPC strategies have increased one client’s sales by 53% within 1 week (£35,645.25 - £54.643.15) and 60% within 1 month (£145,184.80 - £227,366.12). 

Another client saw 400% sales increase, during the global pandemic when their industry had seen major challenges. Another saw their Amazon ecommerce sales transform from $21,835.98 - $58,674.33 (within 4 months). Their ACoS halved (i.e. ROI doubled), from 35% - 16.8%. Their Return on Ad-Sales doubled too.

AMZPPC LTD as a team have been introduced to 500+ Amazon PPC ecommerce accounts. Around 90% have been totally ineffective. It’s a painful truth. They can confidently share what strategies work. They go slightly against Amazon’s suggested routes, which are designed for ease. But, AMZPPC LTD can’t boast these types of client successes, without doing things differently.

Every week, thousands of Amazon sellers waste money on ads that never had a chance to convert.
 
You’re losing it because your campaigns aren’t controlled.
 
You don’t notice it right away.
Then ACoS spikes and TACoS climbs.
And your top products suddenly stop scaling.
 
That’s why the best sellers audit their PPC like a system.
 
I’ve outlined 12 simple fixes below to lower costs, boost conversions, and stretch every pound further.
 
So, control the system, and profit follows.
 
♻️ Repost to help another seller scale profitably.
🔔 Follow Jonny Golding for Amazon ad frameworks that turn spend into predictable growth.

Jonny Golding

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Talks about #amazon, #amazonfba, #amazonppc, #amazonbusiness, and #amazonadvertising

We’ll pay for ourselves before you even sign. Amazon growth without the risk

This is the resource I wish I had when I started running Amazon PPC.
 
A complete forecasting workflow for spend, TACoS, CPC, and revenue… all in one file.
 
I’ve taken my full forecasting system and turned it into a clean, step-by-step Excel model you can plug your data into instantly.
 
Here’s what’s inside:
✓ 18-step forecasting framework
✓ Clean Excel formulas for every metric
✓ Historical data workflow
✓ Scenario modeling & sensitivity analysis
✓ Weekly forecasting dashboard template
✓ Automation setup
 
It took me years of trial, error, and real ad spend to build this system.
You’re getting the final, refined version… for free.
 
If you want the full High-Resolution forecasting file:
Comment “Forecast” and I’ll DM it to you personally.
 
(P.S. Make sure we’re connected so I can send the link.)

What buyers see is 20%. The other 80% prints profit.
 
I’ve seen sellers obsess over what’s visible… ad copy, product photos, shiny creatives.
 
But the ones scaling quietly… they win because their strategy beneath the surface does the heavy lifting.
 
Here’s what that invisible 80% actually looks like:

→ Smart segmentation that matches intent.
→ Budgets aligned with data, not hope.
→ Bidding rules built to protect margins.
→ Negative keywords that save thousands quietly.
→ Testing frameworks that turn guesses into predictable wins.
 
Amazon PPC is all about smarter systems.
So, start scaling by refining the mechanics that others ignore.
 
Follow Jonny Golding for insights on how top Amazon advertisers win before the first click.

Most sellers set bids once, then never look back.

That’s why their ad spend goes up… and their profit doesn’t.

Your bid strategy decides whether your budget works for you or wastes quietly in the background.

Here’s how smart sellers win:

1️⃣ Control costs first
2️⃣ Bid based on real conversion data
3️⃣ Dominate top placements
4️⃣ Optimize in small, steady steps
5️⃣ Track every change for profit impact

The best PPC accounts are tuned, tested, and adjusted… every single week.

♻️ Repost to help another seller spend smarter.
🔔 Follow Jonny Golding for Amazon ad tactics that actually drive results.

If your structure is a mess, how can your ads ever scale cleanly?
 
Most Amazon sellers think they have a bidding problem.
Or a keyword problem.
Or a budget problem.
 
But when you look inside their account, the real issue is simpler:
• The entire campaign hierarchy is chaotic.
• Mixed match types.
• Overlapping keywords.
• No segmentation.
• No control.
 
Chaos forces you to react instead of scale.
 
That’s why winning brands are shifting to clean hierarchical systems…
Because clarity turns every dollar into a signal instead of noise.
 
Structured campaigns → reduce keyword overlap.
Structured campaigns → reveal true performance.
Structured campaigns → scale without fear of breaking things.
 
When your setup stops fighting you, your optimizations finally matter.
And scaling becomes a plan.
 
Follow Jonny Golding for more system-first Amazon PPC strategies that create predictable growth.

Do you think low conversions mean bad ads?
 
However, 80% of the problem lies within the store, not the campaign.
 
You can’t fix poor titles, weak visuals, or messy A+ content with more spending.
Your PPC can only amplify what already converts.
 
Here’s what high-converting stores actually get right:
→ Clear, benefit-first titles
→ HD lifestyle & infographic images
→ Easy-to-scan bullet points
→ Strong A+ visuals that sell the story
→ 50+ reviews with 4.5★ avg
→ CTR > 0.5%, CVR > 12%
 
If your ad performance is dropping…. start with your listing.
Fix conversion first, scale second.

Because in 2025, growth is all about converting smarter.
 
♻️ Repost to help another seller fix their funnel.
🔔 Follow Jonny Golding for Amazon growth frameworks that turn traffic into revenue.

Two sellers spend the same on PPC… only one scales.

The difference was that one manages campaigns, while the other manages strategy.
 
Never treat PPC like a checklist….
Launch a campaign, add broad keywords, set a budget, and hope ACOS drops.

That approach does not create growth.
 
The sellers who scale think differently.
They build a system that guides every keyword, every dollar, every decision.
 
Here’s what the strategic side looks like:

→ Campaigns planned around goals, not guesses
→ Keywords chosen for intent, not volume
→ Budgets controlled, not scattered
→ Traffic filtered, not random
→ Scaling driven by data, not emotion
→ Optimization done early, not after the damage
→ Growth designed for the long term, not this week
 
So, when your PPC doesn't feel like it’s launched and leaves, it finally becomes profitable.
 
Follow Jonny Golding PPC systems built for sellers who want long-term growth.

Every struggling seller blames bids… but the real problem is their Auto vs Manual balance.

So, fix the structure, and your ACoS fixes itself.
 
Most sellers treat bids like the one that solves everything.
But if Auto is doing the job Manual should do, or Manual is doing what Auto is built for… your costs will always drift.
 
Auto should DISCOVER the opportunities.
Manual should CONTROL the winners.

When those roles are clear, your targeting tightens, your waste drops, and your ACoS finally stabilizes.

It’s all about the balance.
 
P.S. Which one is heavier in your account right now…Auto or Manual?
 
Follow Jonny Golding for Amazon PPC systems that create predictable profit.

Do you think that Black Friday is a race for sales?

But, no. It’s a game of margin chess.
 
Most sellers sprint for revenue.
The pros move with strategy.
 
Because the goal is more profit per order.
Smart sellers increase AOV… quietly, predictably, and with purpose.
 
Here’s how you can do it:
→ Bundle smart: pair complementary items with 15–20% off.
→ Add tiers: 10% off $50, 20% off $100 — simple, effective.
→ Push premium: use Sponsored Brands to spotlight high-margin products.
→ Upsell fast: use “Frequently Bought Together” with countdown urgency.
→ Cross-sell post-purchase: keep the sale alive after checkout.
 
Each move compounds. Each small lever lifts profit without touching ad spend.
 
Black Friday rewards sellers who think three steps ahead.
 
Follow Jonny Golding for data-driven ad systems that scale profit.

If your Black Friday strategy is just bigger discounts, you’ve already lost.
 
Because discounts might bring traffic….
But they also train your buyers to wait for the next sale.
 
Smart brands know profit is made in how you protect your margins and your positioning after it.
 
Here’s how you can scale profit without losing positioning:
 
• Pre-Black Friday Strategy → plan discounts strategically to protect profit while keeping your brand premium.
 
• Post-Black Friday Retention → rebuild value, retain buyers, and strengthen long-term brand trust.
 
Black Friday should grow your brand…..
Because the best brands discount to strategically scale.

Follow Jonny Golding for ad strategies that scale profitably, not desperately.
🔁 Repost if your brand deserves better than discount wars.

I’ve seen sellers focus only on ROAS, rankings, and reports.

They forget what actually scales a brand…. culture, community, and consistency.

That’s why their sales grow… but their business doesn’t.
Because numbers without meaning never build loyalty.
 
Top brands build brands that people believe in.

I’ve outlined 12 growth levers below that you can use to build lasting Amazon brands.

In 2025, brands that prioritize people growth will consistently outperform those that focus solely on sales growth.
 
♻️ Repost to help another brand owner lead smarter.
🔔 Follow Jonny Golding for frameworks that grow profit and people.

Nobody warns you that PPC growth comes with a hidden trade-off.

Because the moment you scale, every decision pulls another metric in the opposite direction.
 
Here’s what that tension actually looks like inside every account:

Raise bids → visibility climbs, but margin tightens.
Expand keywords → traffic grows, but relevance drops.
Reduce wasted spend → efficiency improves, but volume shrinks.
 
Most sellers try to fix one and end up breaking the other two.
 
The brands that scale predictably are balancing them.
Do that well… and PPC starts feeling intentional.
 
Follow Jonny Golding for more PPC strategies.

If you’re guessing what to stock this Black Friday… you’re already behind.
 
Amazon’s top sellers are already using data to predict which 7 product categories will explode in 2025.
 
Here’s the inside look 👇
 
1️⃣ Smart Home Devices → 45% YoY growth — energy-saving + AI integration drive demand.

2️⃣ Health & Wellness Tech → Wearables & recovery tools win repeat buyers.

3️⃣ Eco-Friendly Essentials → Gen Z’s “green wallets” are reshaping entire niches.

4️⃣ Home & Kitchen Upgrades → Air fryers, blenders, and compact appliances still crush Q4.

5️⃣ Pet Products → Spending per pet keeps rising — bundles sell best.

6️⃣ Gaming & Accessories → Portable + cloud gaming = massive conversion spikes.

7️⃣ AI Productivity Tools → Hybrid work gadgets are the sleeper hit of 2025.
Don’t chase every trend…

Pick one high-growth niche and own it Before black Friday.
 
♻️ Repost to help another seller stock smarter for Q4.
🔔 Follow Jonny Golding for Amazon data insights that turn trends into profit.

Are you running Automatic Targeting and hoping for sales? 
That’s the mistake.

Because without control, auto campaigns drain budget fast and leave you guessing why ACoS keeps rising.

Every wasted click is data you could’ve turned into profit.

Here’s how to fix poor-performing auto campaigns:

✅ Run one clean auto campaign per product
✅ Let it collect data for 7–14 days
✅ Move converting terms to manual campaigns
✅ Add poor performers as negatives
✅ Keep auto running with a small test budget

Sellers using this structure cut ACoS by 30% and increased sales by 25–35% within 60 days.

Now it’s your turn to take control and scale smarter this Q4.

♻️ Repost to help another seller spend smarter.

Automatic Targeting From Wasted Budget to Smart Discovery

Your PPC keeps breaking because you don’t manage it as real experts do.
 
You think your PPC is FINE… until ROAS drops, ACoS spikes, and the whole thing turns into a money leak.
 
And the worst part is…
You keep fixing the symptoms (bids, budgets, keywords) instead of the system.
That’s why nothing works.
 
Here’s what the pros do differently and what you can start applying today:
 
→ What they don’t do:

• No mixing branded + competitor terms
• No keyword overlap anywhere
• No guessing at bids
• No “set and pray” campaigns
 
→ What actually works:

• AI-powered bidding for real-time adjustments
• SKAGs for complete control
• ASIN-level optimization, not account-level guessing
• Full-funnel attribution across ad types
• Negative keywords to stop budget cannibalization
• Planning budgets ahead of Prime + Q4
• Bring customers back with Buy Again + retention focus
 
So if you’re tired of your PPC breaking…
Start running it like the people who consistently win.

Follow Jonny Golding for more Amazon insights.

In 2025, structure is the new strategy for Amazon ads.

I’ve seen some UK sellers think rising CPC = tougher competition.
But the truth is, they’re wasting budget through bad campaign setup, lazy keyword grouping, and weak bid logic.

The sellers who win spend smarter.

Here’s how:
 → Auto + Manual = Data + Control… gather insights, then scale precision.
 → Intent-based keywords…  branded, long-tail, and competitor ASINs.
 → Bid by conversion data, not ACoS.
 → Shift budgets weekly toward high-ROAS campaigns.
 → Let AI optimize bids… humans set strategy, tech handles the math.

One UK seller cut ad spend by 27% and grew sales by 42% using this system.
That’s what happens when your campaigns work with Amazon’s algorithm. not against it.

♻️ Repost to help another seller scale profitably.

How UK Sellers can Cut Amazon Ad Cost in 2025

Ever notice how some sellers spend less and sell more?
 
It’s not luck. It’s leverage.
 
While others obsess over ad spend, best sellers obsess over systems.
 
They chase efficiency.
 
They track deeper metrics…. from cost per qualified lead to true ROAS across platforms.
They don’t care about traffic spikes; they care about conversion consistency.
 
And they scale only when the data says go, not when emotion says try.
 
That’s why they grow predictably.
 
P.S. In 2025, efficiency is your biggest competitive edge.
 
Follow Jonny Golding for strategies that turn ad spend into predictable profit.

You worked all year to grow profit…
Don’t erase it in one weekend.
 
Black Friday feels like a growth season.
But for most sellers, it’s a margin trap.
 
They slash prices to compete.
They copy competitor discounts.
They waste ad spend on “flash deals” that don’t convert.
 
The result is more orders, less profit, and zero clarity.
 
Here’s what smart sellers do instead:

→ Use tiered discounts (10–20–30%) to protect margins.
→ Focus promos on proven ASINs, not slow movers.
→ Launch test ads early so data guides scale — not panic.
→ Keep retargeting alive after Cyber Monday to stretch momentum.
 
Black Friday should build your brand’s trust and staying power.
 
Follow Jonny Golding for proven Meta & Amazon ad strategies that scale profitably.

You can’t scale Amazon ads in 2025 if your targeting still looks like 2021.

Because scaling is all about sharpening precision, where every click actually counts.

If your PPC dashboard feels busy but your profits feel stuck… it’s a targeting issue.

Here’s how each targeting layer impacts your performance in 2025:

Manual keywords → Delivers focused traffic and higher purchase intent.
Product targeting → Increases visibility among buyers already browsing similar products.
ASIN targeting → Captures competitor traffic and converts shoppers ready to buy.
Category targeting → Expands reach to scalable, high-traffic audiences.
Broad match → Discovers new converting search terms for future manual campaigns.
Phrase & exact → Improves precision and maximizes ROAS through high-intent clicks.
Negative keywords → Eliminates wasted spend and boosts ad efficiency.
Negative product targeting → Prevents spend on unprofitable or irrelevant placements.
Search term reports → Identifies converting terms and filters non-performers weekly.
Strategy mix → Balances discovery with profitability for sustainable scaling.
Granularity → Enhances control over bid performance and campaign-level insights.
Stay updated → Gives early access to new Amazon features that improve optimization speed.

Every wasted click is a missed conversion.
Tighten your targeting, and your ACoS drops before your next invoice.

♻️ Repost to help another seller target smarter.
🔔 Follow Jonny Golding for Amazon PPC tactics that deliver real results.

Amazon’s Alexa+ is now live with new Echo and Fire TV devices.

Key features include:

• Conversational multi-step AI
• Personalized responses that learn your preferences
• Voice control for bookings, routines, shopping, and security
• Advanced sensor tech for faster, smarter performance

Amazon also ended Prime free shipping for non-household members.
And expanded Multi-Channel Fulfillment across Walmart, Shopify, and more.

For Amazon sellers, this means:

• A need to adapt to smarter voice tech
• New fulfillment options across channels
• Greater competitive opportunities in 2025

Alexa+ is reshaping home AI and ecommerce fulfillment. Stay ready for the change!

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Jonny Golding's Linkedin Analytics

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