Jonny Golding's Linkedin Analytics

Most Amazon listings flop before they even get a fair shot. Why? Because sellers jump straight into ads… …without building the foundation that actually drives profitable growth. Having a good product is not enough. How you launch it is equally important. We’ve built and refined a 12-lever launch system that turns cold listings into scalable brands. Here’s how it works ⇊ 1: Choose the Right Products 10–30 competitors is the sweet spot—not too hot, not too cold. 2: Make Clicks Inevitable Your image should sell the keyword, not just show the product. 3: Craft the Perfect First Offer 50% off isn’t a discount—it’s a data strategy. Use it to slash TACoS. 4: Explode in First 30 Days Velocity matters more than margin during the honeymoon. 5: Smart Ad Spend Scaling Auto feeds Broad. Broad feeds Exact. Build your data ladder. 6: Build Relevance Fast Index top 20 keywords early. Title, bullets, alt text—every inch matters. 7: Track What Matters CTR under 0.3%? Fix the main image. Review rate and TACoS guide the rest. 8: Drive Social Proof Quickly Follow-ups + inserts (TOS safe) = faster trust. Aim for 10+ by Day 21. 9: Steal and Improve Spy on top ASINs. Then make their offer look outdated. 10: Avoid Common Traps Bad images. Weak offers. Stockouts. Any one can sink your launch. 11: Live Insights = Faster Fixes Dashboards help you see what’s winning (or wasting spend) in real time. 12: When to Scale Ads and SKUs TACoS <25%. Growth >20%. Stars ≥3.5. If you’ve got those? Time to scale. → A smart launch isn’t luck… it’s a system. And systems scale. 🔔 Follow Jonny Golding for more content. ♻ Repost this to help other sellers level up.

Top-of-Search (TOS) placements are more than just premium ad spots. They are your ticket to higher visibility and conversions. But too many sellers focus only on broad metrics… …and miss the real opportunities to maximize their campaigns. Here’s the truth: → TOS placements drive the highest CTR → They place your ads where shoppers can’t miss them → Competition for TOS is fierce—but it’s worth the battle The biggest trap? Focusing only on impressions while forgetting to control your budget and bid strategy. Here’s how to make TOS work for you: ✅ Set a solid bid strategy for top placements ✅ Prioritize budget for TOS impressions ✅ Adjust your bids based on performance ✅ Track results and refine regularly → Maximizing TOS is a strategy, not a guess. 🔔 Follow Jonny Golding for more smart strategies. ♻️ Share to help other sellers make the most of TOS placements!

How often should you update your Amazon SEO strategy? Short answer: More often than you think. Here’s the long answer: 👇 Amazon’s A9 algorithm never stops evolving. And it won’t send you a memo when things change. So if your listings stay the same month after month… you’re not staying steady — you’re falling behind. Here’s how top sellers stay visible and ahead: 1️⃣ Watch for Signals: → Rank drops, conversion dips, suppressed listings. 2️⃣ Update Regularly: → We audit listings every 30–45 days based on real data. 3️⃣ Refresh What Matters: → Keywords, copy, images, CTR, CVR. 4️⃣ Sync SEO + PPC: → Feed winning ad terms into your SEO. Works like magic. SEO isn’t a set-and-forget job anymore. It’s a habit. And it compounds. ▶ Swipe to see the cadence that keeps our clients ranking.

Most sellers waste 30–50% of their Amazon ad budget. Not because PPC doesn’t work… …but because they’re running campaigns without a system behind them. Random clicks without strategy drain your cash. We’ve refined 11 high-ROI levers to help sellers turn scattered spend into consistent returns. Here’s the playbook: ⇊ 1️⃣ Add Negatives → Block irrelevant clicks. 2️⃣ Boost Winners → Raise bids on high-converting keywords. 3️⃣ Dynamic Bidding → Let Amazon adjust bids (when it makes sense). 4️⃣ Product Targeting → Show up on competitor pages. 5️⃣ Sponsored Brands → Own the top of search with branded creatives. 6️⃣ Product Display Ads → Expand reach across Amazon. 7️⃣ Run Auto Campaigns → Let Amazon gather data for manual wins. 8️⃣ Ad Scheduling → Spend during peak hours. 9️⃣ Retargeting → Bring back warm traffic. 🔟 Budget Shifts → Double down on what’s working. 1️⃣1️⃣ Watch ACoS → Optimize weekly to stay profitable. When you nail these, your PPC stops bleeding and starts building. 🔔 Follow Jonny Golding for more content. ♻ Repost this to help other sellers level up.

Amazon’s AI is getting smarter—and it’s no longer just scanning your listings. It’s now crawling your entire web presence for compliance issues. Not just what’s on Amazon… but what’s on your Shopify site, WooCommerce store, and even inside your product images. And yes, sellers are already getting flagged. One brand had their listing pulled over a claim that never appeared on Amazon. It was on their own website. Here’s what Amazon’s AI is now monitoring (off-Amazon): 1: Product claims like “clinically tested” or “FDA approved” on your website 2: Text in your product images (Amazon uses OCR to read it) 3: Price mismatches across channels like Walmart, eBay, and your site And no… this isn’t manual moderation. This is automated. What you need to do now: → Audit your website and landing pages for compliance red flags → Remove risky language from image overlays  → Align pricing across all sales channels 📌 If Amazon spots something they don’t like—anywhere—it could cost you your listing. Amazon is no longer just looking in the box. It’s looking everywhere. Stay ahead... or risk getting shut down.

You might be wasting thousands on Amazon ads And the culprit is hiding in plain sight: low-performing keywords. They chew through your budget and give little back. But top sellers don’t just set and forget. They optimize. Consistently. Here’s a 6-step process to clean up your keyword performance: 1️⃣ Spot the Budget Drainers → Look for high spend + low conversions → ACoS too high? CTR too low? That’s your sign. 2️⃣ Cut the Dead Weight → Pause poor performers → Add negative keywords to block irrelevant traffic 3️⃣ Shift to Long-Tail Gold → Niche keywords = lower CPC → Better intent, better conversions 4️⃣ Review Every Week → Use Search Term Reports to adjust bids → Track ACoS to keep profitability in check 5️⃣ Bid Smarter → Boost high-performers, lower bids on weak ones → Use dynamic bidding where it makes sense 6️⃣ Let Automation Work → Set up rules to pause or adjust bids automatically → Performance-based automation saves hours ▶ Swipe through the carousel to learn more details.

🚨 New coupon fees go live on Amazon today. Don’t let this update crush your margins. Starting June 2, 2025, Amazon charges: 💸 $5 setup fee per coupon (One time only) 💸 Plus a 2.5% fee on all sales that come through those coupons It sounds small, but these fees add up fast. If you treat coupons like a blunt discount tool, you’ll bleed profit faster than you think. Here’s what really works in 2025: 👇 1️⃣ Master the new fee game → Understand the $5 + 2.5% fees so you can budget smart and avoid surprises. 2️⃣ Frame your coupon like a VIP deal → That green badge in search is a spotlight. Use it to attract buyers, not scare them away. 3️⃣ Value sells, but buyers feel value; they don’t calculate it → Small savings work when your product earns trust through reviews, images, and smart pricing. ✅ When to use coupons ↳ You’re running search ads and want the badge to boost clicks ↳ Your pricing is competitive but not the cheapest ↳ You’re in a moderately competitive category ↳ Your margins can absorb the 2.5% fee ❎ When NOT to use them ↳ Your listing isn’t fully optimized ↳ Your ACoS is already out of control ↳ Coupons are your only growth tactic ↳ Coupons amplify winners, they don’t fix broken listings 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers adapt fast.

Peak season is where profits are made or lost. And most Amazon sellers? They lose. They wait all year for Prime Day, Q4, or Back-to-School… Then do the same thing they always do: 💸 Increase budgets 🤞 Hope for the best But here’s what really happens: ↳ Ad costs spike ↳ Competition explodes ↳ Traffic surges, but conversions? Flat. ↳ Ads keep running even after stock runs out Sound familiar? Now for the good news: Top sellers don’t just 'spend more.' They prepare differently. Want to know how? ▶ Swipe the carousel to get the full strategy we use to help top sellers win when it matters most.

❌ Everyone wants to find the perfect product to sell. Their checklist includes: ↳ Trending niches ↳ Aesthetic packaging ↳ High search volume ↳ Low manufacturing costs Sounds right, right? But here’s the catch: Most sellers get stuck chasing these surface-level traits and miss what truly matters. The real problem? These “winning” features don’t guarantee sales or lasting success. You might launch a product that looks great but never builds genuine customer loyalty. I’ve seen it happen time and again… sellers frustrated because their products didn’t stick, despite all the buzz and polished packaging. ✅ So, what separates the winners? ↳ A strong review moat, customers trust these products and keep coming back. ↳ Solutions to real problems, not just trendy fads. ↳ Healthy profits after ads, not just on paper. ↳ A clear value proposition you can explain in 3 seconds or less. ➡️ Success isn’t about chasing the latest trend. It’s about building something real… something customers truly believe in. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers level up.

Agentic AI is changing how we run Amazon PPC in 2025. Managing campaigns by hand? That’s old news. Here’s how smart sellers are winning: 1️⃣ No More Manual Scaling → Budgets shift automatically to high-ROAS products → New campaigns launch the moment signals hit → A/B tests spin off without human input What took hours on spreadsheets now happens in seconds. 2️⃣ Faster Creative Testing → AI rotates creatives based on real-time data → Headlines swap to match shopper intent → Underperformers get paused before wasting budget Ad fatigue? AI handles it before it becomes a problem. 3️⃣ Smarter Keyword Strategy → Tracks long-tail trends and competitor moves → Stops wasted spend by pausing inefficient keywords → Launches exact match campaigns instantly, no weekly wait. Amazon’s ad world is evolving fast. Autonomous workflows, smarter buying, and cross-channel ads are just the beginning. ▶ Swipe through the carousel to see how Agentic AI can supercharge your Amazon PPC in 2025.

TACoS and ACoS are more than just metrics. They’re your profitability compass. But too many sellers obsess over one… …and ignore what’s actually driving sustainable growth. Here’s the truth: → ACoS tells you if your ads are efficient → TACoS tells you if your business is profitable → Both tell different stories—and you need to listen to both Sounds simple? Not always. Here’s where it gets nuanced: → A low ACoS with flat TACoS = efficient ads, but no real growth → A high TACoS during a launch? That’s fine (short-term fuel) → A high ACoS on a hero SKU? Worth it—if it boosts organic rank → TACoS rising post-launch? Time to tighten your strategy And the biggest trap? Focusing only on rank and ad sales—while margins quietly disappear. If you want to scale smart in 2025, keep these principles close: ✅ Set clear TACoS + ACoS targets ✅ Adjust strategy by product lifecycle ✅ Monitor total revenue, not just ad revenue ✅ Don’t let one campaign eat your margin ✅ Optimize weekly—not just when sales dip → Profit is a measurement, not a mastery. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers level up.

Losing money on Amazon ads and can’t figure out why? Read this. Running PPC goes beyond just spending money to make money. It requires knowing exactly where your budget shouldn’t be wasted. Most sellers make small mistakes that quietly drain their budget without them even realizing. Here are common Amazon PPC mistakes I see again and again: 👇 1. Not using negative keywords → You’re paying for traffic that will never convert. 2. No ACoS targets → You’re flying blind without knowing what success looks like. 3. Skipping auto campaigns → You miss out on valuable keyword data early on. 4. Weak product listings → Your ads can’t convert if your listing doesn’t pull its weight. 5. Overusing broad match → Your ad shows up in places it shouldn’t, and it costs you. 6. Ignoring search term reports → You can’t double down on what’s working if you’re not tracking it. 7. Messy campaign structure → It’s hard to scale or optimize when everything’s lumped together. 8. No mobile optimization → Shoppers are on their phones. If your listing isn’t mobile-friendly, you're losing them. And that’s just the start… 12 more mistakes are hiding in plain sight. Check the cheatsheet to see the full list. 🔔 Follow Jonny Golding for more content. ♻ Repost if you’ve ever made one of these (we all have).

You're spending on Amazon ads… but your sales are not scaling like they should. Frustrating, right? You know PPC can drive results, but without the right strategy, it just drains your budget. Most sellers jump into ads without a clear plan. They don’t know WHO they’re targeting, HOW to position their brand, or WHAT to say. And they get: Low conversions. Wasted spend. And a lot of guesswork. But it doesn’t have to be that way. Here’s a simple 4-step PPC optimization strategy that top Amazon sellers use to boost ROI: 1- Targeting: ↳ Understand exactly who you're selling to. ↳ Segment high-intent buyers, map their journey, and define your Ideal Customer Profile. 2- Positioning: ↳ Communicate why your product is the best choice. ↳ Make your value clear, stand out from competitors, and speak in a voice your customers trust. 3- Messaging: ↳ Talk about benefits, not just features. ↳ Share your point-of-view and tell stories. ↳ Build your brand around what truly matters to your buyers. 4- Channels: ↳ Meet your audience where they are. ↳ Use Sponsored Products, Brands, and Display plus email, webinars, and social ads to stay top of mind. ✅ You don’t have to spend more. You just have to get smarter with your spending. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers level up.

Want to crush it with Amazon PPC in 2025? Here’s what separates average sellers from elite advertisers. Amazon ads require more than just spending money; they demand mastering the skills that actually bring in the results. Most sellers miss critical moves that keep their campaigns stuck or bleeding budget. Here are the top Amazon PPC skills you need to dominate right now: 1️⃣ Keyword Harvesting 2️⃣ Budget Allocation 3️⃣ Campaign Structuring 4️⃣ Negative Keyword Optimization 5️⃣ Placement Bid Optimization 6️⃣ Search Term Analysis 7️⃣ Brand Defense 8️⃣ Retargeting with Sponsored Display 9️⃣ Ranking Campaigns 🔟 Seasonal Bid Adjustments And that’s only half the list… The full breakdown has 20 skills every top seller uses. Want to see them all? Grab the cheatsheet and level up your PPC game. 🔔 Follow Jonny Golding for more content. ♻ Repost if you’re ready to go from average to elite.

Amazon just made its most powerful ad tools Free But don’t mistake this for generosity. This is strategy. In March 2025, Amazon quietly rolled out Amazon Insights, free tools that let sellers build custom audiences and segment by real buyer behavior. By June, Amazon Your Garage and Brand Store Insights will also be free. On the surface? Huge win for sellers. Behind the scenes? A calculated move to win your ad dollars. Think about it: This is the software trial model on steroids. Once you see the ROI? You’re locked in. Here’s what you can now do (for free): → Build custom audiences based on actual customer history → Retarget people who visited your store but didn’t buy → Use auto ownership data to target premium segments → Do all of it with AI prompts — no dev team required But here’s the bigger picture: While TikTok Shop focuses on discovery... Amazon is doubling down on conversion. Remember: Amazon isn’t doing this to help you. They’re doing it to become the default place you run ads. 📌 If you spend anything on Amazon ads, this matters now. ▶ Swipe through the carousel to learn more.

You spend hours crafting the perfect title and bullet points… …but skip the one box that quietly increase your rank behind the scenes: Backend keywords. They're invisible to shoppers—but Amazon reads them like gospel. Most sellers either ignore them… or stuff them full of junk that doesn’t work. Here’s the cheat sheet we use to squeeze every byte of SEO value without guessing: 👇 1️⃣ Backend Basics → Amazon gives you 250–500 bytes. Don’t waste a single one. 2️⃣ Include Smart Stuff → Synonyms, misspellings, foreign terms (yes, even Spanish). 3️⃣ Avoid Filler → No repeat words, no fluff like “best” or “top-rated.” 4️⃣ Count Bytes, Not Characters → Use a byte counter. Umlauts ≠ 1 character. 5️⃣ Phase It Out → Launch = repeat front-end terms. Scale = add new long-tails. 6️⃣ Index First → Ranking comes after you index. Don’t confuse the two. 7️⃣ Use the Right Tools → Helium 10, DataDive, Brand Analytics = your unfair advantage. 8️⃣ Refresh Regularly → Rotate unused keywords every 60–90 days. Don’t let SEO go stale. This is how we help clients quietly rank for hundreds of keywords—without touching the bullets. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers rank smarter.

Optimizing your Amazon listing is a competitive edge in 2025 A9 Algorithm just leveled up, and AI is the cheat code top sellers are using to win in 2025. Here’s how they’re doing it: 1. Understand how A9 ranks products. → Relevance and conversion potential are key. If your listing doesn’t hit both, you’re invisible. 2. Let AI surface better keywords. → Not just high-volume terms—but the ones your customers actually use (and your competitors miss). 3. Write for people and the algorithm. → AI can help craft titles and bullet points that sell, while ticking every SEO box. 4. Upgrade your visuals. → Use AI to guide image quality, format, and even generate short videos that highlight what matters most. 5. Monitor feedback with AI. → Sentiment analysis reveals patterns in reviews—so you can fine-tune faster than ever. ▶ Swipe through the carousel to see how AI + A9 can help your listings convert more in 2025.

Your first 30 days on Amazon can make or break your product. And without the right metrics, you are playing the game wrong. You have to track specific KPIs during launch to fix what’s not working FAST. Here’s a simple 8-metric checklist to track during your next product launch: 1- Launch ROI: Tells you how profitable your launch actually was. 2- Honeymoon Period Velocity: Tracks your first 14–30 days of momentum for max SEO lift. 3- Click-Through Rate (CTR): Are your images and titles doing their job? 4- Conversion Rate: Shows how many clicks lead to actual orders. 5- TACOS & ACOS: Track how ads are performing (and influencing organic sales). 6- Review Velocity: The faster reviews come in, the stronger your social proof. 7- Buy Box Retention: Critical if you’re reselling. No Buy Box = no sales. 8- Organic Rank Movement: The clearest sign of launch success. Track your top 5 keywords daily. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers launch smarter.

Amazon gives you multiple bidding strategies. But most sellers pick one at random or stick with whatever was set by default. That choice can quietly wreck your margins. You overspend. Underdeliver. And have no idea why your ACoS is climbing or your visibility is shrinking. Each bidding strategy serves a different goal. Here’s how we guide sellers to the right one (and when to use it): 1. Auto Targeting → Amazon chooses the keywords for you Pros: Low effort, broad exposure Cons: Less control, wasted clicks if left unmonitored 2. Manual Targeting → You handpick the keywords Pros: Full control, tailored to high-intent terms Cons: Requires more setup and ongoing refinement 3. Dynamic Bidding (Up & Down) → Amazon adjusts your bid in real-time based on conversion probability Pros: Smarter spend, better ROI potential Cons: Harder to predict daily performance 4. Dynamic Bidding (Fixed) → Your bid stays the same regardless of the buyer's likelihood to convert Pros: Predictable cost, easier planning Cons: Missed opportunities in high-converting moments 5. New Product Strategy → Increase bids temporarily to gain visibility for new listings Pros: Faster traction, early review growth Cons: Higher costs out of the gate 6. Enhanced CPC (ECPC) → Amazon uses past performance data to adjust bids automatically Pros: Conversion-focused, less manual tweaking Cons: Limited visibility into what’s actually changing 🔔 Follow Jonny Golding for more content. ♻ Repost this to help other sellers level up.

You are running Amazon ads but not seeing any results You might be promoting a product that’s simply not ready for PPC. And no… it’s not just about turning on campaigns and watching sales roll in. Here’s the real problem: Most sellers launch ads before fixing the foundation. Let’s break it down. 👇 The problem → You’re driving traffic to a product page that doesn’t convert. The cost → Wasted ad spend. Low ROAS. Frustration. And worst of all? You start thinking PPC “doesn’t work.” Here’s how we check if a product is ready before running a single ad: 1. Listing Optimization → Fully polished title, bullets, backend keywords, and images? Yes, or fix it. 2. Reviews → You need at least 5–10 solid ones with a 4.0+ rating. No reviews = no trust. 3. Pricing Strategy → Are you competitively priced and showing clear value? 4. Keyword Indexing → If your main terms aren’t indexed, your ads won’t scale. 5. Conversion Rate → Getting clicks but no sales? That’s a red flag. 6. Fulfillment → Prime-eligible (FBA) or lightning-fast shipping = better conversions. 7. Images → Not just pretty — lifestyle shots, infographics, and storytelling visuals. 8. Inventory → Ads work when there’s stock. Frequent stockouts = campaign killers. If you can’t confidently check all 8 boxes... Stop. Fix the foundation. Then scale with PPC. Because even the smartest ad strategy can’t fix a broken product setup. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers avoid the same trap.