Jonny Golding's Linkedin Analytics

Automated PPC is a dream for Amazon sellers. But is it actually helping you win or just saving you time? Here’s the tradeoff: → Automation saves hours. → No manual bid changes. → No late-night campaign tweaks. → It even adjusts in real time based on what’s working. Sounds great, right? It is… until it’s not. Here’s where it gets tricky: → Less control over targeting → Generic strategy that may ignore your brand’s edge → Algorithms that can misfire or miss the why behind your sales → And the biggest risk is getting so hands-off, you lose sight of what’s actually working For big brands and large catalogs, automation can be great. But if you’re building something unique or selling in a niche, it might not get you all the way there. This breakdown helps you see both sides… and decide when to trust the tools and when to take the wheel. 🔔 Follow Jonny Golding for more content. ♻ Share this with a seller who’s feeling stuck on PPC.

Most Amazon listings flop before they even get a fair shot. Why? Because sellers jump straight into ads… …without building the foundation that actually drives profitable growth. Having a good product is not enough. How you launch it is equally important. We’ve built and refined a 12-lever launch system that turns cold listings into scalable brands. Here’s how it works ⇊ 1: Choose the Right Products 10–30 competitors is the sweet spot—not too hot, not too cold. 2: Make Clicks Inevitable Your image should sell the keyword, not just show the product. 3: Craft the Perfect First Offer 50% off isn’t a discount—it’s a data strategy. Use it to slash TACoS. 4: Explode in First 30 Days Velocity matters more than margin during the honeymoon. 5: Smart Ad Spend Scaling Auto feeds Broad. Broad feeds Exact. Build your data ladder. 6: Build Relevance Fast Index top 20 keywords early. Title, bullets, alt text—every inch matters. 7: Track What Matters CTR under 0.3%? Fix the main image. Review rate and TACoS guide the rest. 8: Drive Social Proof Quickly Follow-ups + inserts (TOS safe) = faster trust. Aim for 10+ by Day 21. 9: Steal and Improve Spy on top ASINs. Then make their offer look outdated. 10: Avoid Common Traps Bad images. Weak offers. Stockouts. Any one can sink your launch. 11: Live Insights = Faster Fixes Dashboards help you see what’s winning (or wasting spend) in real time. 12: When to Scale Ads and SKUs TACoS <25%. Growth >20%. Stars ≥3.5. If you’ve got those? Time to scale. → A smart launch isn’t luck… it’s a system. And systems scale. 🔔 Follow Jonny Golding for more content. ♻ Repost this to help other sellers level up.

TACoS and ACoS are more than just metrics. They’re your profitability compass. But too many sellers obsess over one… …and ignore what’s actually driving sustainable growth. Here’s the truth: → ACoS tells you if your ads are efficient → TACoS tells you if your business is profitable → Both tell different stories—and you need to listen to both Sounds simple? Not always. Here’s where it gets nuanced: → A low ACoS with flat TACoS = efficient ads, but no real growth → A high TACoS during a launch? That’s fine (short-term fuel) → A high ACoS on a hero SKU? Worth it—if it boosts organic rank → TACoS rising post-launch? Time to tighten your strategy And the biggest trap? Focusing only on rank and ad sales—while margins quietly disappear. If you want to scale smart in 2025, keep these principles close: ✅ Set clear TACoS + ACoS targets ✅ Adjust strategy by product lifecycle ✅ Monitor total revenue, not just ad revenue ✅ Don’t let one campaign eat your margin ✅ Optimize weekly—not just when sales dip → Profit is a measurement, not a mastery. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers level up.

How often should you update your Amazon SEO strategy? Short answer: More often than you think. Here’s the long answer: 👇 Amazon’s A9 algorithm never stops evolving. And it won’t send you a memo when things change. So if your listings stay the same month after month… you’re not staying steady — you’re falling behind. Here’s how top sellers stay visible and ahead: 1️⃣ Watch for Signals: → Rank drops, conversion dips, suppressed listings. 2️⃣ Update Regularly: → We audit listings every 30–45 days based on real data. 3️⃣ Refresh What Matters: → Keywords, copy, images, CTR, CVR. 4️⃣ Sync SEO + PPC: → Feed winning ad terms into your SEO. Works like magic. SEO isn’t a set-and-forget job anymore. It’s a habit. And it compounds. ▶ Swipe to see the cadence that keeps our clients ranking.

Most product launches fail before the product even has a chance. Not because of the product. But because you launched it on the wrong platform. You can have great branding, a killer offer, and smart ads… But if no one sees it, it doesn’t matter. That’s why Amazon is still the #1 launchpad in 2025. Not because it’s perfect, but because it gives you leverage from day one. Here’s what sets it apart: 1 – Traffic built in 40.4% of U.S. e-com dollars still go through Amazon. 2 – 7x higher conversion rates No other platform turns clicks into customers like this. 3 – Instant trust with Prime 200M+ shoppers already feel safe buying from day one. 4 – Logistics you don’t have to build Fast delivery, easy returns, and no warehouse headaches. 5 – Launch-ready ad tools PPC, DSP, Brand Analytics—it’s all already waiting for you. Amazon gives you a running start. The rest is how fast you can scale. 🔔 Follow Jonny Golding for more Amazon strategy. ♻ Repost to help other sellers launch smarter.

Most sellers waste 30–50% of their Amazon ad budget. Not because PPC doesn’t work… …but because they’re running campaigns without a system behind them. Random clicks without strategy drain your cash. We’ve refined 11 high-ROI levers to help sellers turn scattered spend into consistent returns. Here’s the playbook: ⇊ 1️⃣ Add Negatives → Block irrelevant clicks. 2️⃣ Boost Winners → Raise bids on high-converting keywords. 3️⃣ Dynamic Bidding → Let Amazon adjust bids (when it makes sense). 4️⃣ Product Targeting → Show up on competitor pages. 5️⃣ Sponsored Brands → Own the top of search with branded creatives. 6️⃣ Product Display Ads → Expand reach across Amazon. 7️⃣ Run Auto Campaigns → Let Amazon gather data for manual wins. 8️⃣ Ad Scheduling → Spend during peak hours. 9️⃣ Retargeting → Bring back warm traffic. 🔟 Budget Shifts → Double down on what’s working. 1️⃣1️⃣ Watch ACoS → Optimize weekly to stay profitable. When you nail these, your PPC stops bleeding and starts building. 🔔 Follow Jonny Golding for more content. ♻ Repost this to help other sellers level up.

Amazon’s AI is getting smarter—and it’s no longer just scanning your listings. It’s now crawling your entire web presence for compliance issues. Not just what’s on Amazon… but what’s on your Shopify site, WooCommerce store, and even inside your product images. And yes, sellers are already getting flagged. One brand had their listing pulled over a claim that never appeared on Amazon. It was on their own website. Here’s what Amazon’s AI is now monitoring (off-Amazon): 1: Product claims like “clinically tested” or “FDA approved” on your website 2: Text in your product images (Amazon uses OCR to read it) 3: Price mismatches across channels like Walmart, eBay, and your site And no… this isn’t manual moderation. This is automated. What you need to do now: → Audit your website and landing pages for compliance red flags → Remove risky language from image overlays  → Align pricing across all sales channels 📌 If Amazon spots something they don’t like—anywhere—it could cost you your listing. Amazon is no longer just looking in the box. It’s looking everywhere. Stay ahead... or risk getting shut down.

Amazon just killed Main Image Hacks for good. For years, sellers have relied on tricks like badges, ribbons, and text overlays to make their main product images stand out and boost click-through rates. That’s no longer allowed. Amazon’s new AI image detection tech is flagging and removing main images with non-product elements faster than ever. Some listings are getting wiped from search results within 30 minutes. And it’s not just a few categories… this is happening across the board. Sellers have seen the enforcement tightening month by month. What can you still do? ⇊ ✔️ Use clean, high-quality images on a plain white background ✔️ Show your product packaging (if it’s relevant) ✔️ Optimize your title and backend keywords to naturally boost CTR Why is Amazon doing this? They’re aiming for a cleaner, more trusted shopping experience. While their policies have always banned non-product elements in main images, AI-based detection is now enforcing this faster and more precisely than ever before. The risks if you ignore it: ↳ Listing suppression = visibility loss ↳ Lower sales ↳ Possible account penalties for repeated violations How to stay ahead: ↳ Ditch the hacks ↳ Invest in professional photography ↳ Double down on listing optimization (especially titles and keywords) ↳ Watch your listings closely for any suppression warnings 🔔 Follow Jonny Golding for more content. ♻️ Repost to help other sellers level up. Original credit: Noah Wickham.

8 best practices to optimize Amazon PPC campaigns in 2025 If you're running ads and want better results, this is for you. ⇊ 1️⃣ Keyword Research That Never Stops ↳ Start with auto campaigns, then mine search terms and switch to manual with long-tail focus. 2️⃣ Master Negative Keywords ↳ Block irrelevant traffic and protect your spend. 3️⃣ Optimize Your Listings ↳ Better titles, better images, better reviews = better conversions. 4️⃣ Smarter Bidding ↳ Adjust based on performance. Use AI tools. Watch your metrics. 5️⃣ Analyze Like a Pro ↳ Track impressions, CTR, CVR, ACoS. Let data guide your moves. 6️⃣ Budget with Intent ↳ Shift spend based on peak hours and performance rules. 7️⃣ Blend Auto + Manual ↳ Auto for discovery. Manual for precision. 8️⃣ Test Everything ↳ From ad types to creatives keep refining what works. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers level up.

You want your Amazon sales to explode without feeling like you are gambling with your ad budget every day. But here’s the catch: PPC gives you a rush of traffic… and then vanishes the second you stop spending. SEO builds real momentum… but it takes time to see the results. Most sellers pick one and ignore the other. That’s the mistake. This breakdown shows exactly WHEN to focus on PPC, WHEN to double down on SEO, and HOW to stop wasting money on the wrong one at the wrong time. You don’t have to pick sides… You just need to make your strategy right. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers level up.

Amazon sellers are pulling out of Prime Day 2025. And it’s not just a few. It’s some of the platform’s biggest third-party players. Why? Because Prime Day doesn’t make sense anymore when you’re barely breaking even. Since April, new China tariffs have pushed import costs up by 145%. Margins are shrinking. Discounts are no longer possible. Even longtime sellers are tapping out: ❌ Steve Green — skipping Prime Day for the first time since 2020 ❌ Kim Vaccarella — paused all China production ❌ Rick Sliter — saw 7x sales last year, but not joining this time The math no longer works. ► 15% Amazon fees ► $500–$1,000 deal costs ► Thousands in ad spend → And sometimes 80–85% of revenue gone before profit hits Sellers are holding back. Inventory that arrived pre-tariff is being stockpiled. New shipments are just too expensive to discount. The result? Prime Day may still happen but it’ll feel… thinner. Fewer deals. Lighter selection. Less ad traffic. 📉 When top sellers say no, the whole ecosystem feels it. Keep an eye on what’s not on sale this year. That’ll tell you what’s really going on. 🔔 Follow Jonny Golding for more content. ♻ Share this to help other sellers level up.

You spend hours crafting the perfect title and bullet points… …but skip the one box that quietly increase your rank behind the scenes: Backend keywords. They're invisible to shoppers—but Amazon reads them like gospel. Most sellers either ignore them… or stuff them full of junk that doesn’t work. Here’s the cheat sheet we use to squeeze every byte of SEO value without guessing: 👇 1️⃣ Backend Basics → Amazon gives you 250–500 bytes. Don’t waste a single one. 2️⃣ Include Smart Stuff → Synonyms, misspellings, foreign terms (yes, even Spanish). 3️⃣ Avoid Filler → No repeat words, no fluff like “best” or “top-rated.” 4️⃣ Count Bytes, Not Characters → Use a byte counter. Umlauts ≠ 1 character. 5️⃣ Phase It Out → Launch = repeat front-end terms. Scale = add new long-tails. 6️⃣ Index First → Ranking comes after you index. Don’t confuse the two. 7️⃣ Use the Right Tools → Helium 10, DataDive, Brand Analytics = your unfair advantage. 8️⃣ Refresh Regularly → Rotate unused keywords every 60–90 days. Don’t let SEO go stale. This is how we help clients quietly rank for hundreds of keywords—without touching the bullets. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers rank smarter.

Losing money on Amazon ads and can’t figure out why? Read this. Running PPC goes beyond just spending money to make money. It requires knowing exactly where your budget shouldn’t be wasted. Most sellers make small mistakes that quietly drain their budget without them even realizing. Here are common Amazon PPC mistakes I see again and again: 👇 1. Not using negative keywords → You’re paying for traffic that will never convert. 2. No ACoS targets → You’re flying blind without knowing what success looks like. 3. Skipping auto campaigns → You miss out on valuable keyword data early on. 4. Weak product listings → Your ads can’t convert if your listing doesn’t pull its weight. 5. Overusing broad match → Your ad shows up in places it shouldn’t, and it costs you. 6. Ignoring search term reports → You can’t double down on what’s working if you’re not tracking it. 7. Messy campaign structure → It’s hard to scale or optimize when everything’s lumped together. 8. No mobile optimization → Shoppers are on their phones. If your listing isn’t mobile-friendly, you're losing them. And that’s just the start… 12 more mistakes are hiding in plain sight. Check the cheatsheet to see the full list. 🔔 Follow Jonny Golding for more content. ♻ Repost if you’ve ever made one of these (we all have).

You are running Amazon ads but not seeing any results You might be promoting a product that’s simply not ready for PPC. And no… it’s not just about turning on campaigns and watching sales roll in. Here’s the real problem: Most sellers launch ads before fixing the foundation. Let’s break it down. 👇 The problem → You’re driving traffic to a product page that doesn’t convert. The cost → Wasted ad spend. Low ROAS. Frustration. And worst of all? You start thinking PPC “doesn’t work.” Here’s how we check if a product is ready before running a single ad: 1. Listing Optimization → Fully polished title, bullets, backend keywords, and images? Yes, or fix it. 2. Reviews → You need at least 5–10 solid ones with a 4.0+ rating. No reviews = no trust. 3. Pricing Strategy → Are you competitively priced and showing clear value? 4. Keyword Indexing → If your main terms aren’t indexed, your ads won’t scale. 5. Conversion Rate → Getting clicks but no sales? That’s a red flag. 6. Fulfillment → Prime-eligible (FBA) or lightning-fast shipping = better conversions. 7. Images → Not just pretty — lifestyle shots, infographics, and storytelling visuals. 8. Inventory → Ads work when there’s stock. Frequent stockouts = campaign killers. If you can’t confidently check all 8 boxes... Stop. Fix the foundation. Then scale with PPC. Because even the smartest ad strategy can’t fix a broken product setup. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers avoid the same trap.

Keyword harvesting is the backbone of your Amazon business. Without the right keywords, your products won’t get the visibility they deserve. And without visibility, sales just don’t happen. Top sellers, however, have a solid strategy to identify high-performing keywords that help them outshine the competition. And now, you can too. Here’s a simple 4-step process to nail your keyword game using Helium 10: 1- Start by finding your main keyword. Use Magnet to get an idea of what terms are driving traffic. 2- Next, take a look at your competitors. See which keywords they’re ranking for and what’s working for them. 3- Reverse engineer their strategy. Dive into their ASINs to pull out relevant, winnable keywords that will give you an edge. 4- Add your selected keywords to Keyword Tracker, and keep an eye on how they perform. Adjust as needed to stay on top. ▶ Swipe through the carousel to learn more details.

📣 Amazon just dropped a Vine policy clarification and it changes everything for review stacking. No more unlimited Vine review carryover when merging ASINs and if you're still using it your listing could be at risk. For years, sellers would enroll variations in Vine, stack 30 reviews per ASIN, and merge them into one parent listing. 🚨 That trick? Dead. Here’s what changed (and what you must avoid now): 1: Vine reviews won’t transfer across merged variations 2: Amazon may suppress listings with suspicious review stacking 3: Merging ASINs post-Vine can trigger review removal Some sellers are already seeing disappearing reviews from older listings 👉 Amazon wants transparency. And it's cracking down hard. What you should do now: → Prioritize enrolling your main variant in Vine → Merge ASINs before review collection (if at all) → Review your listings for risky merges → Stop using Vine to artificially inflate trust 📌 This policy shift will impact every seller using Vine.

Optimizing your Amazon listing is a competitive edge in 2025 A9 Algorithm just leveled up, and AI is the cheat code top sellers are using to win in 2025. Here’s how they’re doing it: 1. Understand how A9 ranks products. → Relevance and conversion potential are key. If your listing doesn’t hit both, you’re invisible. 2. Let AI surface better keywords. → Not just high-volume terms—but the ones your customers actually use (and your competitors miss). 3. Write for people and the algorithm. → AI can help craft titles and bullet points that sell, while ticking every SEO box. 4. Upgrade your visuals. → Use AI to guide image quality, format, and even generate short videos that highlight what matters most. 5. Monitor feedback with AI. → Sentiment analysis reveals patterns in reviews—so you can fine-tune faster than ever. ▶ Swipe through the carousel to see how AI + A9 can help your listings convert more in 2025.

I don’t run ads to get clicks. I run them to make money. But over the years managing millions in Amazon PPC spend,I kept seeing sellers making the same mistakes, costing them thousands in ads. ↳ Some had zero clue what a funnel strategy was. ↳ Some were running auto campaigns only. ↳ Some never used negative keywords. And no, this isn’t about working harder, it’s about knowing what to STOP doing. So I put together a checklist to highlight mistakes... If you’re running ads and not seeing profit, this is for you. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers level up.

Most sellers scale Amazon ads in the wrong order. We do it in levels… because scaling too soon (or too sloppy) kills profit. Here’s the exact 9-step sequence we use to scale campaigns the smart way: ⇊ 1️⃣ Keyword Harvesting You can’t scale what you can’t find—this is your foundation. 2️⃣ Exact Match Isolation Control spend. Boost precision. No more keyword overlap chaos. 3️⃣ ACoS Benchmarking Set your targets. Know what “good” looks like before you grow. 4️⃣ Wasted Spend Control Pause, trim, cut. Scale works best on a clean account. 5️⃣ Dayparting Setup Run ads when shoppers are ready to buy—not just when it’s convenient. 6️⃣ Retargeting Strategy Stay in front of people who already showed interest. 7️⃣ Budget Scaling Feed the winners—without overfueling what can’t scale. 8️⃣ Cross-SKU Mapping Find opportunities across products—some can help each other win. 9️⃣ Profitable Scaling Now you hit the gas. You’ve earned it… and it sticks. → Scale isn’t magic. It’s a method. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers level up.

Your first 30 days on Amazon can make or break your product. And without the right metrics, you are playing the game wrong. You have to track specific KPIs during launch to fix what’s not working FAST. Here’s a simple 8-metric checklist to track during your next product launch: 1- Launch ROI: Tells you how profitable your launch actually was. 2- Honeymoon Period Velocity: Tracks your first 14–30 days of momentum for max SEO lift. 3- Click-Through Rate (CTR): Are your images and titles doing their job? 4- Conversion Rate: Shows how many clicks lead to actual orders. 5- TACOS & ACOS: Track how ads are performing (and influencing organic sales). 6- Review Velocity: The faster reviews come in, the stronger your social proof. 7- Buy Box Retention: Critical if you’re reselling. No Buy Box = no sales. 8- Organic Rank Movement: The clearest sign of launch success. Track your top 5 keywords daily. 🔔 Follow Jonny Golding for more content. ♻ Repost to help other sellers launch smarter.