IBM Expert Labs is a design-first innovation and transformation consultancy. I lead the UX and Product design team for ASEANZK (Australia, Southeast Asia, New Zealand, Korea), to help our clients, large and small, deliver exceptional experiences.

Product Design Lead - Expert Labs

Bunnings

Lead Product Designer - Innovation Lab

Nike

• I led the UX stream on Nike’s first consumer-facing permission centre, a GDPR-compliant hub Nike members can visit to easily control their privacy settings with transparency. I handled the UX stream from research through to prototyping and launch.
• I guided multiple experience design projects for EMEA consumers on Nike.com, Nike App, SNKRS App, and Nike’s activity apps (NRC, NTC). Notably, I headed user-testing for ‘Stash 3.0’ a new extension to the SNKRS app that challenges consumers to find hidden pairs of sneakers digitally hidden throughout their city.
• A proud member and lead facilitator within Nike's EMEA Diversity & Inclusion team. Our mission was to be a leader in building a diverse, inclusive team and culture.

Consumer Experience Manager (UX/CX/Service)

The Friendly Agency

• Key achievements include leading the product design for the Cybersecurity company ‘XM Cyber’. I lead the design team for 15 months moving the product from a proof of concept to commercial success that has raised over $32 million in series A Round funding. XM Cyber also won the Australian Fintech award in 2018. 
• I charted the research, design and launch of Shoretrade, an industry-first wholesale platform for seafood. During this 13 month project, I devised the user stories, flows, and prototypes across desktop and mobile.  
• I oversaw the research, design and launch of the national information portal for ‘Australian Hearing’, Australia’s authority on hearing services.

Senior UX Designer

Concentrix Tigerspike

• Spearheaded the research, design, and testing for a job management tool for tradies called 'Telstra Trades Assist'. This consisted of designing and user testing a native mobile app and web platform.
• Lead the research, design, and testing for a logistics program for GrainCorp. It was designed to assist in the movement, sampling and storage of grain across Australia. This involved months of fascinating field research and usability-testing in rural Australia.  
• Planned and executed multiday workshops at the Mitsubishi Financial Group (MUFG) in Tokyo to help their Innovation Lab explore how to incorporate blockchain technology into future customer-centric product offerings.
• Created a streamlined clinician booking platform for ‘Primary Health Care’ across mobile and desktop.  
• Facilitated workshops and crafted wireframes for Service NSW’s mobile app. A key feature was launching self-service vehicle license renewals.

UX Designer

Special Broadcasting Service (SBS) Australia

• Contract position to lead the redesign of SBS, an Australian National Broadcaster.

Lead Designer

Foxtel

• I ideated, planned, and executed identity and promo campaigns for Foxtel’s Factual brands. This included creating promos for TV and online. I was awarded multiple Promax awards for my work launching the bio. Channel in Australia.

Senior Creative

Zspace

Zspace is a creative studio specialising in channel branding, broadcast design, motion design, live events and set design.

• Lead the art direction and design for the launch of the TV brands GO!, GEM, and Channel 9's rebrand.  Awarded multiple international Promax awards. Managed a design team of 6.

I believe in the power of design to connect people. My approach? Dive into lively workshops, build apps that matter, and always aim to turn everyday interactions into meaningful experiences.

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