Joost Jongbloed's Linkedin Analytics

Growing a B2B in a connected world requires a holistic approach. High acquisition costs, shrinking sales and lagging revenue are all frustrations of a broken system to growth. So how can we build a high value and predictable sales pipeline when our targets are after superior third-party information to help them decide? We are ready for this challenge, and we are Gradient. We grow B2B’s by transforming their marketing systems. Shift from ‘short term lead focussed’ to ‘structurally demand driven’. Smart B2B’s use our unique Approach to Growth and our Performance Mindset that puts buyers at the centre of all phases of the buyer journey. On the foundation of a validated marketing strategy, we develop a demand-gen ecosystem that integrates content marketing, performance marketing and marketing automation to provide a seamless experience for buyers. In this way, we transform marketing systems to grow sales pipelines. From lean and unqualified to filled with ready-to-buy leads. Gradient. Transforming B2B marketing