Darkroom

→ Drove an 11% reduction in customer acquisition costs quarter-over-quarter (QoQ), by optimizing the free swatch trial program for a sustainable furniture brand, by tailoring messaging in consideration stage.
→ Increased gross revenue by 107% month-over-month (MoM) for a luxury-streetwear clothing brand, creating a dynamic remarketing audience from Instagram and Facebook engagers for paid Meta channels.
→ Lowered cost per acquisition by 25% using A/B testing on age demographic targeting and unique ad copy for a luxury jewelry brand, leading to a 100% increase in return-on-ad-spend (ROAS) MoM.
→ Analyzed customer consumer survey and organic social posts to develop product messaging for B2C brands.
→ Trained Marketing Associates team in defining business objectives, budget allocation, and creative strategy, enforcing accountability with setting deadlines and providing feedback.

Acquisition Marketing Manager

KlientBoost

→ Spearheaded a $2M revenue increase in Q3 using awareness and conversion campaigns to increase Sales Qualified Leads (SQL) for a SaaS payment processing product for aesthetic practices.
→ Drove an 11% increase in app download rate by implementing a freemium model for data capture on traffic ticketing iOS/Android app
→ Crafted advanced marketing collateral, including e-books and user guides a supply chain planning platform; generating 25% more MQLs by the end of the year.
→ Successfully executed an A/B test for a SaaS accounting and commerce API tool, focusing on the call-to-action (CTA) in creative materials, which resulted in a significant 40% increase in webinar sign-ups.
→ Oversaw weekly strategy meetings with Campaign Managers to monitor workload bandwidth, business objective alignment, and creative strategy.

Senior Performance Marketing Account Manager

→ Led 75% decrease in Cost Per Acquisition (CPA) costs for a care management healthcare software, by optimizing B2B gated content through conversion rate optimization (CRO).
→ Analyzed 1500+ Marketing Leads in HubSpot for a cloud-based physical security platform, assessing customer willingness to pay as part of a new initiative targeting the small-business market.
→ Improved new customer acquisition efforts for a local service pest company, by 15% through multivariate A/B testing on headlines, CTA, and landing page arrangement.
→ Partnered with cross-functional teams to drive marketing operations; diligently ensured on-time completion of over 300 monthly tasks, including campaign briefs, comprehensive reporting, and campaign launches.
→ Streamlined HubSpot ad platform metrics, enhancing visibility into key sales enablement metrics like conversions and open rates, which significantly increased close rates and ROI across various channels.

Account Performance Marketing Manager

Guaranty Chevrolet

→ Developed content calendar for website pages and blog posts to increase organic traffic and re-engagement of existing customers, resulting in a 117% increase in web traffic Year-over-Year (YoY)
→ Created and executed multivariate A/B tests on website pages to optimize lead form submissions and phone calls.
→ Partnered closely with sales managers to review sales data and trends, developing sales strategies, and ensuring holistic alignment on marketing campaigns to maximize sales revenue.

Digital Marketing Manager

Mopro

→ Managed clients’ needs and expectations that resulted in a high customer satisfaction and a consistent stream of valuable referrals.
→ Regularly achieved daily targets, maintaining either 2 hours of talk time or completing 120 calls each day for inbound leads.
→ Increased client portfolio by 10% through targeted customer outreach, enhancing engagement and business growth.

Account Executive

With more than ten years in growing B2B and B2C brands, I specialize in combining data-driven insights and creative storytelling to meet business objectives. As a skilled collaborator, I excel with cross-functional SaaS, e-commerce, and FinTech teams, ensuring the timely execution of marketing initiatives that provide return-on-investment (ROI).

Fun Fact: I completed an 8-week improv course that allowed me to flourish in ambiguity and maintain calmness in fast-paced, high-pressure situations.

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