Healing Breaths

CLM, CPQ, and CRM tech stack evaluation and implementation. Built comprehensive revenue metric BI dashboard and data collection mechanisms for leadership insights/Designed company database for key revenue metrics.

Research and incorporate new ai technology into existing strategy (Kalendar.ai, Air.ai, factors.ai, etc) ; update existing processes to optimize for sales and marketing performance; incorporate comprehensive set of metrics for analysis of revenue pipeline; migrate + update existing 
sales/marketing tech stack to Apollo.io, 6Sense, SalesForce, and others; develop strategy and decision making framework through deliberate reflective exercises; train new team on contract generation, other operations procedures

Build out revops metrics framework, data collection, process, analytics; marketing operations support (outbound campaigns, email notifications, social media support, content creation, etc.), sales operations support (lead routing, new hire/onboarding, inbound/outbound campaigns, etc.). Creation of basic Deal Desk function per needs of organization (finance, sales, Customer Success relationship management). Tech stack integration + workflow optimization (SalesForce, SalesLoft, apollo.io, Coda, Notion, G Suite, Snowflake, Quickbooks, 6Sense, Hubspot, Pardot, make.com, Zapier). Process and Customer Journey Mapping.  

Optimize process between finance, sales, marketing, customer success to decrease silos and increase efficiency within teams. Build infrastructure for sales pipeline, including analytics and data integrity.

Developed data model for back end query efficiency + reporting. Designed database for revenue data and metrics. Automated Data Capture through make.com/Zapier.

Revenue Operations Analyst

Project Management: lead triage processing from number of inbound streams (conferences, events, referrals, inquiries, etc.), operations process optimization (integration of processes within partnerships team and with other teams)

Sales Paradigm Development: Call and email script writing, KPI definitions, strategy decisions (prospecting scoring system, lead gen, new tech stack, etc.), design training track based on effective scientific communication of breathing-based modalities; designed presentations for C-level executives regarding individual and organizational improvements resulting from company programs

Leadership: Executed weekly, monthly, quarterly reviews, supported team in day to day activities, marketing material, individualized support, coaching, etc.; attended daily check ins during large scale organization transition. Attend manager meetings to discuss strategy and business direction. Attended conferences: APA, AAPI, ACPH

Partnership Development Manager

Crepeville, Inc.

Assisted family business in marketing and social media strategy for multiple portfolio members

Responsible for content creation, and social media management across different platforms (FB, Instagram, TikTok, LinkedIn). Content creation including photography, videography, and editing for short form content creation, and graphic design/flyer production. Social Management including content strategy, posting schedule, paid ad campaigns, tech stack management, analytics and reporting, AB testing, etc. 

Responsible for developing bigger picture marketing strategy and several GTM motions, including brand book/message map, website design/optimization, marketing operations, and private events pipeline

Marketing & Social Media Manager

•	Provided HR and organizational support for family business with over 400 employees

•	Single point of contact for all employee payroll processes, concerns and submissions

•	Independently designed and implemented formal COVID-19 Protection Plan

Human Resources Associate

•	Single development professional for both outbound and inbound sales 

•	Coached physicians on navigating healthcare system for introduction to C-level executives

•	Built CRM in Microsoft Excel to accommodate company-wide transition to new CRM

•	Administered pre- and post-intervention surveys on physicians and performed data analysis on results for long-term contract negotiation

•	Developed and mapped sales process for outbound and inbound sales

•	Presented research to C-level executives to close company’s first long-term partnership

Partnership Development Representative

Private Practice of Karla Fakhouri, LMFT

•	 Monthly MediCal billing, monthly Superbill generation, Simple Practice EHR Software setup, and website design 

•	Utilized Microsoft Excel to build billing system for out of pocket and MediCal clients and to track client information, documentation, payment balance, and attendance 

•	Standardized 9 legal and informational documents including HIPAA Compliance, Authorizations, and Assessments to systemize practice administration

Administrative Assistant

Smart Trip Europe

•	Exceeded monthly sales quotas to help yield a company fall revenue growth of 6% through covering outbound and inbound sales in a 5-zip code territory 

•	Generated 300+ new customer leads by increasing brand and product awareness through phone, social media, direct contact, and maintenance of local business relationships 

• Guided client groups of 15-100 on 1 to 3-day tours of Italy and 10 neighboring European countries by coordinating client transport and lodging with foreign subcontracted agencies, collecting payments from clients in multiple currencies, transferring converted profits to management, and filing expense reports

Business Development Representative

Enterprise Fish Company

•	Reinforced my time management skills by working nights and weekends during a rigorous Pharmacology B.S. courseload and time-intensive Research Assistant position

•	Refined communication skills through interaction with customers of varying cultural backgrounds, refined composure and precise handwork in fast-paced environment

•      Selected to represent Enterprise Fish Co. at the Santa Barbara Wine + Food Festival

Server

•  Managed entire new employee hiring process, including resume reviews, interviews, and employee training 

•  Assisted ownership with inventory, new restaurant layouts, social media advertising

•  Created weekly schedule to maximize restaurant efficiency

Hiring Manager

Revenue Operations at Art of Living’s Healing Breaths, building a company architecture that empowers the sales team, marketing team, customer success team, and finance team to operate optimal capacity. 

Current Research (see Volunteering): Research Associate with Art of Living’s Healing Breaths, researching breathing and meditation-based intervention impact on burnout and mental health outcomes in healthcare professionals.

Research and educational background in Pharmacology and Psychology.

(Opinions and content are my own and are not representative of Healing Breaths or any affiliated partners unless otherwise stated)

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