DroneDeploy

- Led marketing website operations and SEO initiatives, increasing organic traffic by 20% within 6 months
- Managed key marketing operations projects, including setting up JavaScript tracking for UTM parameters and simplifying form processes
- Oversaw website management using Webflow, working closely with internal teams and external vendors to complete important projects
- Created a custom Looker Studio dashboard in the first 3 months, combining Google Analytics 4 data with other marketing tech tools for better insights
- Completed several complex SEO projects, finishing multiple technical tasks and creating content briefs to improve search rankings
- Worked with demand gen and media planning teams to enhance digital advertising across platforms, ensuring accurate UTM tracking, effective landing pages, and solid traffic strategies

Senior Web Marketing Manager

ProsperOps

- Boosted organic search traffic by over 100% in the first six months, increasing organic demos by 20% year-over-year
- Launched and managed the company's first paid search and social media advertising programs, resulting in new enterprise customer acquisitions
- Grew non-branded organic traffic by 35% in 12 months through targeted SEO strategies and content development
- Created and implemented email marketing campaigns to recover lost demos, boost event attendance, and maintain brand awareness
Initiated the company's first conversion optimization testing program, running experiments to improve customer acquisition and demo messaging
- Led website strategy, collaborating with designers and developers to enhance user experience and align with product launches
- Managed marketing operations in HubSpot, building emails, workflows, and autoresponders while testing and implementing new marketing tools
- Successfully executed a website infrastructure change in the first month, solving technical SEO issues and improving site performance
- Established website process and project management standards to meet product launch deadlines
- Resolved major technical SEO challenges, including indexing issues and streamlining JavaScript implementation via Google Tag Manager

Senior Demand Gen Manager

Spreedly

Second marketing hire tasked with growing the brand and pipeline at a category-creating Fintech
API. GTM motion was hybrid, with self-serve PLG and enterprise sales

I strongly believe in being revenue accountable as a marketer, so I'm only focusing on actual pipeline contributions:

- SEO and Content Marketing Programs. Via a strong organic engine, these programs have built over $12M in qualified, accepted and open opportunities.
- Google Ads / Paid Search. Built from zero and have generated $5.3M in qualified, accepted, and open opportunities on $400K ad spend (a 1200% ROAS)
- Nurture programs: Implemented a long-term nurture program and churn nurture program that generated $1M in otherwise lost pipeline.
- Paid Social. Used Twitter and LinkedIn ads to grow our community sub-brand from 99 people to over 2500.

I also believe that Brand is one of the bigger distinguishing factors in B2B today, and to that affect I:

- Helped create our product category by consistently publishing content around our chosen niche (wrote one of the first blog posts about Payment Orchestration)
- Led a visual rebranding in 2021 with an external design agency
- Led a website rebranding in 2022 to align with the new visual brand. This redesign set us apart from others in our category

Tech stack:

Google Analytics
Google Tag Manager
Google Optimize
Google Ads
LinkedIn Ads
Twitter Ads
Clearbit
HubSpot
Salesforce 
Salesforce Pardot
Webflow
Rollworks
A/B Tasty
Microsoft Clarity

Senior Growth Marketing Manager

Like some sort of Kraken, I manage all-the-things as it related to digital marketing for a B2B SaaS startup in the financial technology (#fintech) space, as well as the company’s community conference. As part of a lean team, I created the company’s first Digital Marketing Strategy, and implemented it from start to finish.

- SEO:  Can confirm,  this stuff is like battle royale for keywords. Developed, managed, and implemented a comprehensive organic SEO strategy. Focused on ongoing research, and capturing key terms as they emerged, and tracking positions over time. Shot to the top of the leaderboard for key terms that we hadn’t considered before. 
- Content marketing: Have you ever tried wrangling cats? Wrangling content from others at the company is kind of the same! I used the SEO strategy to inform the company content calendar. Also, I’m pretty good at slapping the keyboard, and sometimes drawing so I created content myself as well.
- Website strategy: Sometimes known as the Jean-Michel Basquiat of Webflow. Lead a redesign project of the company website, then managed the website on an ongoing basis - including key conversion pages. Drove a constant focus on user experience, and implemented several user experience improvements. Can still completely wreck in HTML and CSS if you want me to though. 
- PPC: I got good at giving Google some of our hard earned money! Created the company’s first paid search strategy, and managed it day-to-day. Key campaigns drive conversions from enterprise companies and SMBs alike.  
- Paid Social and display advertising: Managed paid social and retargeting campaigns across channels for the main brand, as well as our conference sub-brand.
- Marketing Automation (HubSpot): Managed magical robots and created several new workflow-based email campaigns - including nurture emails, onboarding sequences, and promotion of company conference.

Growth Marketing Manager

Forgematic

Fractional growth marketing for seed to Series B SaaS companies. Specializing in Webflow website strategy and organic acquisition.  

Performed many services, but mostly SEO and paid search.

Notable clients include:
Basedash (YC 2020) PLG SaaS. Grew sessions over 180% in the first six months. Organic channels were up 80% in the same period.

Nugget (DTC e-commerce). Grew organic traffic by over 20% in six months via SEO content. Created the company’s first paid search campaigns resulting in an immediate uptick of sales that would have gone unrealized otherwise. 

Jetboost (Webflow Plugin). Created the company’s first organic acquisition strategy and general growth consulting.

Principal Consultant

Lenovo

Somehow I convinced Lenovo to pay me for toying around on the interweb all day :) 

But if you really want to know, here's what I do:

- Marketing automation via Hubspot and Pardot: I lead an army of little marketing robots that do my bidding. As a certified Pardot Specialist, I develop and manage our automation programs. Landing pages, lead scoring, engagement programs, and whatnot.
- Website strategy - Have you ever seen one of those funky MC Escher paintings where things are upside down? I did that to our website once. Turns out that's not the way the internet is supposed to be, so now I regularly lead our external agency in creating and refining our website instead. It works better this way.
- Salesforce wizardry! Custom reports, campaign set up and strategy, and various other bawse-level Salesforce things. Also perform alchemy to make sure Hubspot and Salesforce are set up in the best way for things to happen automatically.

Oh snap, I do some stuff in the real world too:

Event management: I'm gonna be honest with you: I do this because it gets me enough points to get into the Delta Sky Club. They have these little free cookies and sandwiches, so what can you do? Once I land I help make events go the way they're supposed to go. I also make sure these real world events are tied back into our digital marketing efforts.

PS: Send coffee.

PPS: I don't want to toot my own horn or anything but our team works better since my arrival. We've taken some of my ideas and used them to become really efficient to get stuff done. So...toot toot I guess.

Marketing Automation Manager

Somehow I convinced Lenovo to pay me for toying around on the interweb all day :) 

Bear with me here as I give you the suit and tie version of my job description: I'm in charge of digital demand generation for Unified Workspace + Unified Workspace Cloud - Lenovo's flagship commercial software offering.

But if you really want to know, here's what I do:

- Marketing automation via Hubspot and Pardot: I lead an army of little marketing robots that do my bidding. As a certified Pardot Specialist, I develop and manage our automation programs. Landing pages, lead scoring, engagement programs, and whatnot.
- Website strategy - Have you ever seen one of those funky MC Escher paintings where things are upside down? I did that to our website once. Turns out that's not the way the internet is supposed to be, so now I regularly lead our external agency in creating and refining our website instead. It works better this way.
- Salesforce wizardry! Custom reports, campaign set up and strategy, and various other bawse-level Salesforce things. Also perform alchemy to make sure Hubspot and Salesforce are set up in the best way for things to happen automatically.
- Social media. I once tweeted a cat gif, but then they took the keys away from me. Now I work with an external agency to determine what our social strategy should be .

Oh snap, I do some stuff in the real world too:

Event management: I'm gonna be honest with you: I do this because it gets me enough points to get into the Delta Sky Club. They have these little free cookies and sandwiches, so what can you do? Once I land I help make events go the way they're supposed to go. I also make sure these real world events are tied back into our digital marketing efforts.

PS: Send coffee.

PPS: I don't want to toot my own horn or anything but our team works better since my arrival. We've taken some of my ideas and used them to become really efficient to get stuff done. So...toot toot I guess.

Digital Marketing Manager

Premier, Inc

Social Media Strategist for healthcare technology company focused on improving healthcare via multiple technology and consulting offerings.

- Created company social media strategy and managed strategy across platforms on a daily basis with Sprout Social and Buffer

- By following developed strategy, Premier’s social following grew over 20% in nine months

- Managed editorial flow for company thought leadership blog, Action For Better Healthcare

- Researched company presence as well as competitor presence via Radian6, Google Analytics, and SEMrush

- Managed social media presence for CEO including interaction with local and national press

- Communicated with internal creative team to develop visual content for social platforms as well as company blog

- Prepared regular reporting on social media and digital marketing KPIs to convey growth, engagement, and standing against competitors

- Provided conference, recruiting, and trade show event coverage across social media platforms 

- Represented marketing department in website design and development conversations

- Created company owned and hosted Twitter chats, with a focus on current healthcare industry news and developments

- Occasionally cracked jokes. Some people found them funny.

Social Media Strategist

Aperek [Acquired by Premier, INC]

Social Media Strategist for Raleigh based healthcare SaaS company.

- Developed Aperek’s social presence in it’s entirety. Developed, followed, and maintained company social strategy

- Analyzed Aperek’s social media growth and engagement to refine the social media management on a regular basis

- Communicated with outside agency to manage development and conversion of website to WordPress. Managed technical and design aspects of website after delivery

- Built a social advertising campaign across platforms to follow Aperek’s rebranding from it’s original  name of Mediclick

- Created content for company blog, and managed the editorial flow of this and other content across the digital space

- Provided market analysis, competitive analysis and client / influencer outreach via social media platforms

- Developed and implemented SEO strategy and communicated strategy to marketing team

- Instrumental in developing Aperek’s overall content strategy

- Prepared social media engagement and growth reports

- Created and designed digital and physical marketing materials for use on social media as well as event and trade show marketing

- CEO was a fan of my hat selection

Cat's Cradle

Digital and social management for the promotion and marketing of genre-specific shows, from initial booking through show completion. Including, but not limited to, the following duties:

-Show advertising via paid social ads
-Social media marketing across various platforms for shows via sub brand of Cat’s Cradle
-Live coverage of events via social media platforms
-Artist outreach and local influencer outreach via social media
-Post show recap coverage across social media
-Booked show openers and managed technical rider with respect to show budget

Event Marketing and Promotion

American Airlines

Served as communication intermediary between ground employees, cabin/cockpit crew, management, and corporate control center to ensure safety and dependabliity metrics were achieved. Calculated and closed aircraft loading and balance manifest ensuring aircraft operate within safe limits.

Flight Operations Planner

I'm a full-stack marketer with a proven track record in driving growth and optimizing marketing operations. With over a decade of experience across B2B SaaS companies, I specialize in:

Web Strategy & SEO: Consistently increased organic traffic by 20-100% within months
Demand Generation: Boosted marketing-sourced pipeline by 40%+ annually
Marketing Operations: Expert in HubSpot, Salesforce, and various MarTech tools
Paid Acquisition: Launched and managed multi-channel campaigns generating millions in pipeline

I thrive on solving complex marketing challenges and can translate data into actionable strategies. 

From implementing sophisticated email nurture programs to optimizing websites for conversion, I'm passionate about every aspect of the digital marketing ecosystem.

My approach combines technical expertise with creative problem-solving. 

Whether it's crafting an SEO strategy, designing a user-centric website, or developing a cross-channel campaign, I focus on delivering measurable results that drive business growth.

I do all this while drinking coffee that I either hand-crafted or in an energetic cafe. If you're an XDR, coffee is the way to my heart :)

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