WE ARE THE BOARD

A vetted network of Senior and C-level fractional experts supporting consumer-facing brands across strategy, digital, marketing, sales, tech, and loyalty. Reach out to see how WE ARE THE BOARD can add value to your business.

Board Member

• Brand & Marketing consultant in retail, fashion, financial tech, consumer goods, and e-commerce sectors.

Expert Advisor

Guidepoint

• Consultant in branding, marketing, digital transformation, and communications, with expertise in retail, fashion, financial tech, consumer goods, healthcare, medical tech, and e-commerce sectors.

Enkla Financial

This Swedish start-up mortgage lender fully digitalized the entire loan application process, creating a streamlined, efficient consumer product. The company ceased operations in 2024. 

• Spearheaded a comprehensive redesign of branding, marketing, and communication materials, fostering a client database of 0.5% of the Swedish population and generating over 1,000,000 PR impressions.
• Led brand and marketing presentations with Credit Suisse, securing a 2.25 billion Swedish kronor (206M USD) line of credit.
• Directed digital transformation initiatives, developed customer analytics dashboards and data-driven marketing strategies.
• Collaborated with cross-functional teams (product managers, sales, customer service) to align product offerings with market demands and enhance customer experiences, boosting digital engagement by over 65%.

Chief Marketing Officer 

Looklet 

This powerful solution for e-commerce imagery enables fashion retailers to create high-quality automated model images at scale in a simple, fast, and efficient manner.

• Orchestrated a strategic brand design overhaul, doubling internet traffic and achieving a 50% increase in Google searches for this e-commerce fashion photography solution. 
• Secured six major international clients including Neiman Marcus, Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, and Bergdorf Goodman.

Global Director of Brand & Marketing

• Directed the development of H&M's digital ecosystem – web, social media, apps, mobile, database, digital newsletter, and video – from conception to execution, doubling e-commerce conversion rates and multiplying site visits from 2 million to over 20 million per month.
• Mentored a team of 15+ direct reports to execute global digital marketing strategies and communications, utilizing data analytics for product positioning and customer engagement.
• Achieved the #1 lifestyle spot in the Apple App Store in 38 countries for the H&M mobile app launch and multiple successful global e-commerce rollouts. 
• Fostered cross-functional and multi-brand collaboration throughout the H&M Group to reduce IT and digital marketing project and production costs by up to 50%.

Global Head of Digital Marketing and Strategy

Promoted to global role in Sweden overseeing hm.com, digital marketing, and social media after amassing over 500,000 social media followers in less than 6 months of implementing innovative digital strategies.

• Initiated H&M’s first global social media channels, amassing over 150 million followers worldwide.
• Collaborated with Facebook to pioneer three tools for brands - geo-tagging posts, brand tagging, and a personalized URL for the H&M brand - which are now industry standards.

Advertising Project/Production Manager

• Budgeted, planned, sourced, and purchased display and interior materials for 200+ new retail sales outlets in US and Canada.

Visual Buyer

Dual national (US and Sweden) with over 20 years of expertise in brand development, marketing, digital transformation, and communications, including 15 years at H&M. Renowned for a proven ability to craft and execute strategies that elevate customer experiences and drive commercial success. Passionate about utilizing digital solutions to inspire storytelling, create value, foster innovation, and support customer-centric initiatives. Acclaimed by Fast Company as "H&M’s Digital Mastermind" for pioneering the company's digital product and communications transformation.

My passion is integrating innovative online and offline strategies with compelling storytelling to elevate brand awareness, enhance customer engagement, and drive sales. I am capable of managing teams of 15+ direct reports and overseeing multi-million USD budgets.

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