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Jordan Bass

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As the CEO and Cofounder of HOP WTR, I am leading a mission to disrupt the non-alcoholic beverage market with a health alternative to beer. HOP WTR is a delicious and refreshing drink that combines natural hops, adaptogens, and nootropics to create a functional and fun experience with no alcohol, no calories, and no sugar. Check us out at hopwtr.com or one of our amazing retail partners and enjoy cracking a cold one. I have over 10 years of experience in advanced technology, manufacturing, sustainability, cleantech, CPG, marketing, sales and ecommerce. Before launching HOP WTR, I was the Head of Ecommerce at The Wonderful Company, where I managed the online sales and marketing of seven CPG brands, including FIJI Water, POM Wonderful, and Wonderful Pistachios. I also led the strategic initiative to create a centralized ecommerce group, resulting in the first fully integrated sales team across the company. I started my career at Merrill Lynch, where I gained investment experience, and then moved to SAIL Capital Partners, a cleantech venture capital firm. There, I focused on one of their portfolio companies, SNTech, an electric motor manufacturer, where I increased sales and developed a strong domestic and international network. I have also won multiple awards for public speaking and innovation, and hold a patent for speed-defined torque control. I have experience working in several countries, including Canada, South Korea, Mexico, and the UK.

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