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For clients that have ambitious B2B goals, I help with: - positioning strategies (getting clear what value you create for what clients and how to prove & communicate it well) - lead generation strategies (focusing on target segments, their decision-making journeys and developing smooth, consistent funnels for generating leads of high quality) - go-to-market strategies (for those, who are launching new products or entering new markets and want to support it with marketing) - communication strategies (because sometimes the challenge is finding the right messaging and channels) - other strategic challenges. This means that I do a lot of listening, analysis, talking with your clients, thinking about your challenges and turning it all into strategies that help see your business and marketing from a refreshed perspective. My team at We are Marketing often takes over the implementation of strategies that I develop, so this keeps me responsible not only in front of you but in front of my colleagues as well. Until now, both clients and colleagues are happy with my work, which is the best KPI.
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