Jo Redfern 🔜 MIPJr's Linkedin Analytics

Senior leader in content and platform strategy for IP, brands and rights holders aiming to engage Gen Z and A across digital platforms - Social Gaming (Roblox), YouTube, TikTok and broadcast. Experienced in developing brand positioning, world-building & strategic opportunities for IP to scale in the transmedia age - leveraging platforms, communities, emerging tech, AI. Creator of responsive, evolving strategies that span digital x physical lives and behaviours. Exec Producer of Cozmo & Friends YouTube series and Roblox experience. I also co-host the Kids Media Club podcast, where I share insights on trends in youth media. Reaching younger demos is trickier than ever, hence being data-driven and insight-led, I support IP and rights holders to predict how younger generations will interact with content in the future and use it to develop strategic opportunities right now. IP and rights owners that embrace how young people use technology and value content WILL have competitive advantage. Previously worked with Peppa Pig, Disney Junior, WWE and the CBeebies portfolio in the UK including the award-winning CBeebiesLand theme park and Hotel. Strengths: • Driving engagement cross-platform for audience and revenue growth. • Pragmatic with a holistic approach to planning, data & insight. • Forging successful and high performing relationships. @jojoredferno on X