Jorge Calvachi's Linkedin Analytics

Jorge is a mission-driven leader with over 20 years of experience in unlocking the potential of people and organizations. He has a proven track record in visionary leadership, stakeholder engagement, global expansion, risk mitigation, new market creation, and consumer innovation. He is a leader in the industry, pushing organizations to shift from customer/consumer-centric to human-centric. His strategic thinking in global consumer insights has helped top companies such as La-Z-Boy, Amway, Clorox, General Mills, and Kraft Foods launch successful campaigns worldwide. Jorge has introduced more than 40 brands globally and has consulted for P&G, Unilever, Nissan, General Motors, Nestle, PepsiCo, and the Kingdom of Saudi Arabia. He has been featured in Advertising Age, Wall Street Journal, American Demographics, and other business publications. Jorge's contributions are noted in business books, including "Marketing to American Latinos" and "The Observational Research Handbook." He is a world humanologist who focuses on the future of humans and society to envision a better world. Jorge's expertise includes transforming and building consumer insights functions, competitive intelligence, and innovation. He excels in segmentations, omnichannel customer journey mapping, and the creation of CX hubs. He believes in engaging customer experiences that create value and drive business growth. Jorge is passionate about identifying where an organization has the right to play and, more importantly, the right to win.